# Zupo > Official Zupo business agent. See where your brand appears in AI answers, why competitors win, and how SEO, content, and digital PR can improve your… ## Ask it a question Zupo answers for itself at https://api.hailera.com/mcp/zupo. A client that speaks MCP can connect to that address; the tool is ask_zupo and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Zupo Zupo is an SEO agency that develops customized B2B SEO strategies for companies and marketing teams. Expertise Zupo's SEO capabilities include: - Thought leadership and link building through high-domain-authority links - On-site SEO and organized keyword strategies - Content development focused on content with ranking potential - Reputation management across relevant aggregator sites Zupo's SEO expertise has been featured in publications including Forbes, Success Magazine, Single Grain, and PandaDoc. Team - Jason Khoo — Founder and CEO - Ricardo Gonzalez — SEO - Connor Jeppson — Account Manager - Matt Stephen — Business Development Contact - Address: 2852 W. Bridgeport Ave, Anaheim, CA 92804 - Phone: 714 872-8890 - Email: info@zupo.co Source: https://zupo.co ## What Zupo does Zupo's Digital PR service helps businesses build thought leadership by securing byline articles on industry-related publications and websites. These placements can build credibility and create strategic links to specific sections of a website. Benefits Digital PR and bylined articles can: - Increase brand credibility - Improve Google search rankings - Drive high-quality links and referring domains - Attract a target market - Build a brand image - Provide short- and long-term value Process - Develop a thought leadership profile: Zupo works with the business to create a profile designed to improve acceptance chances with publications. - Pitch relevant publications: The team targets publications that explicitly welcome contributors and thought leaders. - Coordinate with publishers: Zupo works with each publication on the topic and final article according to its editorial guidelines. - Monitor publication: Once accepted, the article is tracked through the publication's editorial calendar until it goes live. Reported Results Zupo lists the following Digital PR project results: - A video marketing and production agency: 65 articles and 200 links over 2 years, including placements with HubSpot, Social Media Examiner, and WordStream. - A global driver education app: 35 articles and 115 links over 3 months, including placements with It Is Vivid, European Business Review, and Sidecar. - A copywriting agency: 25 articles and 75 links over 3 months, including placements with ThemeRex, Raindance, and Relevance. Source: https://zupo.co ## Where Zupo works Lists Bridgeport and Anaheim as a location. Areas beyond these are not published. ## AI Visibility Services Zupo helps brands manage the transition from Google-first discovery to AI-first visibility using SEO, content, digital PR, and authority-building expertise. What AI Visibility Means AI visibility measures how effectively a brand appears as a solution to relevant prompts in tools such as ChatGPT, Claude, Perplexity, and Google AI Overviews. Zupo evaluates how often a brand appears in AI-generated summaries, lists, and answers, and how accurately it is portrayed. Zupo analyzes inclusion, citations, competitor visibility, source patterns, and related prompts across owned and third-party content. Services Zupo's AI visibility work can include: - Prompt and buyer-question research aligned with search intent - Analysis of related searches, sources, and comparisons used to form AI responses - Measurement of answer and citation visibility - Content and page creation or optimization for AI visibility - Authority building to help pages rank, earn trust, and become strong sources - Tracking of visibility percentage, citation percentage, answer inclusion, competitor visibility, prompt-level movement, source patterns, and AI referral traffic Strategic Approach Zupo's method is to identify meaningful prompts, analyze query fan-outs, measure answer and citation visibility, create and optimize pages for each fan-out, build authority for those pages, and track progress over time. AI visibility is presented as an extension of established SEO fundamentals rather than a replacement for them. Zupo combines SEO with AEO and GEO strategies to improve awareness, trust, citations, comparisons, and authority in AI-generated answers. Source: https://zupo.co ## Answer Engine Optimization Answer Engine Optimization (AEO) modifies web content so it can be more easily understood and referenced by AI-powered search engines and tools. Zupo focuses on content structure, technical clarity, authority, and conversational search intent. AEO Services - Content optimization: Structure content around conversational language, long-tail terms, logical site pathways, and voice-search compatibility. - Source targeting: Review content for accuracy, proper sourcing, and industry expertise to strengthen credibility signals. - Technical optimization: Improve site architecture, loading speed, mobile-friendliness, and structured data such as schema markup. - Authority and reputation building: Earn high-quality backlinks and monitor review sites, social platforms, brand mentions, and customer feedback. - AI-specific enhancements: Conduct LLM visibility audits, analyze search queries and intent, and optimize metadata. AEO Process - Discovery and consultation: Review the business, audience, objectives, and online positioning challenges. - Competitive analysis and research: Study competitors, success drivers, gaps, and areas of strength. - Strategy development and execution: Create a customized plan with priorities, development phases, and timelines. - Performance monitoring and reporting: Track AEO indicators and document effects on web traffic. - Ongoing optimization: Audit and adjust site structure and content as AI search algorithms evolve. AEO results vary according to website authority and competition. Initial featured-snippet improvements may appear within weeks, while significant improvements can take a few months. Zupo states that no reputable provider can guarantee citations or placements in AI-powered search. Source: https://zupo.co ## Engineering SEO Zupo provides SEO strategies for engineering firms and technical service companies seeking stronger visibility, technical authority, and qualified leads. Focus Areas Engineering SEO addresses the specialized language, technical search terms, trust requirements, and complex buying processes common in engineering markets. The goal is to support lead quality and business development rather than traffic growth alone. Services - Engineering keyword research for buyers, services, markets, commercial terms, and technical opportunities - Technical SEO and improvements to site architecture, crawlability, indexing, page speed, internal linking, and metadata - On-page SEO for service and solution pages - Content strategies that educate buyers, solve problems, and demonstrate technical authority - Ongoing SEO management and reporting Zupo also focuses on industry and application pages, thought leadership content, case studies, past project highlights, and data-driven proof points. Clients Served Zupo works with: - Engineering consulting firms - Design and product development companies - Architecture, engineering, construction, and related technical service firms - Specialized B2B engineering companies Engineering SEO is a long-term process. Some firms begin seeing results in the first few months, with more significant results developing over time as authority, rankings, and content grow. Timelines vary based on competition, goals, and strategy. Source: https://zupo.co