Yellowfindigital

The agency was built by small business owner Keith Heavilin around two principles: flexibility and communication. Keith is the founder and AI SEO strategist and remains personally involved with every account.

What the agency stands for

• Growth oriented: Continuously learning, adapting, and using effective digital strategies.
• Exceptional partnership: Placing clients at the centre of the relationship and treating their challenges as its own.
• Accountability: Sharing real data, owning outcomes, and addressing problems directly.

YellowFin Digital emphasizes transparent reporting, personal involvement, clear communication, data-driven strategy, and responsive service. The company describes its approach as having no smoke and mirrors, no rigid contracts, and no hidden fees.

Experience and recognition

• More than 300 businesses served
• 9+ years of experience
• 5.0 Google rating
• Clutch Top Rated and DesignRush recognized
• Serving cities including Austin, Houston, Corpus Christi, San Antonio, Fort Worth, Plano, Laredo, Knoxville, and Dallas

• Home services
• Retail and ecommerce
• Real estate
• Beauty and wellness
• Information technology
• Automotive
• Media and creative
• Logistics

The agency also supports lead-focused businesses, multi-location brands, ecommerce stores, B2B companies, and franchise organizations.

Home service marketing

Home service marketing is tailored to businesses facing seasonal demand, local competition, and urgent customer searches. YellowFin Digital works with:

• Roofing
• Plumbing
• HVAC
• Electrical
• Handyman businesses
• Foundation repair
• Pest control
• Landscaping
• Fencing
• Garage doors

Home service strategies can include local SEO for service areas, Google Business Profile management, service page optimization, review generation, high-intent PPC campaigns, and seasonal planning. The stated goal is to capture local searches that lead to enquiries from customers ready to book.

Multi-location and franchise support

For franchise systems and multi-location businesses, YellowFin Digital balances national brand authority with local signals for each location. Support can include managing Google Business Profiles across branches and building SEO structures to help individual locations rank in their service areas.

The agency states that plans have no hidden fees or unnecessary add-ons. Clients can scale or adjust services as their business grows, with the strategy and timeline outlined before commitment.

Getting started

1. Free strategy call: A 20–30 minute conversation to understand the business and its goals, without a sales pitch.
2. Discovery and goal setting: The agency reviews the business, audience, and desired outcomes.
3. Custom audit: The online presence, competitors, and opportunities are analyzed.
4. Research and strategy: The competitive landscape and customer journey are mapped.
5. Strategy and launch: A custom plan is created; most campaigns go live within two weeks.
6. Execution: Paid, SEO, content, social, and website work are coordinated where applicable.
7. Tracking and reporting: Monthly reports explain key metric movements, completed work, results, and next steps in plain language.
8. Refinement and growth: Strategy is adjusted using performance data.

Results timing and measurement

PPC campaigns can generate enquiries within days of launch. SEO typically shows meaningful improvements in 3–6 months, with stronger results building over 6–12 months.

SEO performance may be measured through keyword rankings, organic traffic, and enquiry volume. PPC performance may include cost per click, conversion rate, and cost per lead. Engagement, session depth, and goal completions may also be tracked.

SEO

SEO services include keyword research and strategy, on-page optimization, technical SEO audits, content refinement and planning, link building or authority building, and performance tracking with monthly reporting.

Local SEO

Local SEO includes Google Business Profile optimization, local citation building, location page development, review management, local link building, near-me search targeting, and map pack strategy.

AI SEO and GEO SEO

AI search optimization is designed to improve visibility in AI responses and conversational search tools. Services include AI visibility audits, content structuring for large language models, schema and entity optimization, GEO content frameworks, strategic content planning, and AI citation tracking.

PPC

PPC services include campaign strategy and setup, keyword and audience research, ad copywriting, landing page alignment and optimization, bid management, budget control, A/B testing, conversion tracking, and monthly reports.

Custom web design and development

Custom website work includes layout design, brand-aligned visual identity, mobile-first responsive builds, UX and conversion optimization, SEO-ready architecture, CMS integration, clean code, speed optimization, security, scalable architecture, and ongoing technical support.

Social media marketing

Social media services include content calendars and planning, post creation and scheduling, visual and creative development, platform management, engagement management, paid social advertising, and monthly performance reviews.

Ecommerce marketing and development

Ecommerce services include product page optimization, category architecture, shopping cart and checkout improvements, shopping campaign setup, payment gateway integration, inventory management, ecommerce SEO, conversion rate optimization, and performance and speed work.

The agency has experience with Shopify, BigCommerce, and WordPress with WooCommerce and helps small businesses select the platform that best fits their needs.

Ecommerce capabilities

• Strategically planned ecommerce website design
• Website development for online stores
• Product and shopping experience considerations
• Inventory management and sales reporting considerations
• Point-of-sale system considerations
• Search engine optimization for ecommerce websites
• Design and development practices that support Facebook and Google Ads

YellowFin Digital states that it specializes in online women's boutique ecommerce website design and development. Its ecommerce experience includes online women's boutiques, online restaurant sales, and other types of online businesses.