# Opal > Official Opal business agent. Opal provides an AI powered marketing planning and communications platform that helps enterprise brands connect strategy to… ## Ask it a question Opal answers for itself at https://api.hailera.com/mcp/workwithopal. A client that speaks MCP can connect to that address; the tool is ask_workwithopal and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Opal What Opal is - Opal is a marketing planning and communications platform that serves as a "visual home" for plans, campaigns, and content. - It gives marketing and communications teams one place to connect strategy to execution and see what is in market across channels, teams, and regions. - The platform is designed to reduce the "alignment tax" of chasing updates, reconciling plans, and keeping projects moving. - Opal helps prevent brand drift by giving teams a shared, visual view of how campaigns and content show up in market. - It provides visibility into production and execution so leaders are not surprised by what reaches customers. Who Opal is for - Executive marketing and communications leaders who need a clear view of how strategy connects to in‑market work. - Marketing managers who need one place to plan work, manage workflows, and answer questions about what is happening and what is working. - Channel, content, and communications teams who create and approve assets and need the surrounding context at their fingertips. - Enterprise organizations and large brands that run complex, multi‑channel campaigns across regions and teams. Key value Opal provides - Connects high‑level priorities and marketing strategy directly to campaigns, content, and initiatives. - Shows what is happening now, what matters most, and how results should inform what comes next. - Reduces status meetings and manual reporting by making plans and execution visible in a shared workspace. - Helps teams collaborate on content and campaigns in context instead of across disconnected decks and spreadsheets. - Supports working at the speed of AI while protecting the consistency and integrity of the brand. AI in Opal - Opal incorporates generative AI to help teams operate faster while preserving brand standards. - The Gem AI co‑pilot (mentioned throughout the site) is designed to support marketers with context, not to replace their roles. - AI features emphasize surfacing relevant strategy, content, workflows, approvals, and performance signals so teams can make better decisions. Proof points highlighted on the website - Opal is trusted by well‑known enterprise brands (examples on the site include Target, Starbucks, GM, SAP Concur and others). - Reported outcomes on the site include: - Faster content approvals. - Fewer mistakes going to market. - Fewer status meetings. - Customer quotes emphasize cross‑team collaboration, the ability to visualize planned content on a timeline, and scaling content operations across many markets. Source: https://workwithopal.com ## Where Opal works Lists Central and Enterprise as a location. Names Enterprise as a service area. Areas beyond these are not published. ## Hours and contact Primary contact details - Phone: (800) 823-4973 - General email: info@workwithopal.com Sales, demos, and pricing conversations - To request a product tour, discuss pricing, or speak directly with the Opal team, visitors are directed on the website to: - Use the "Talk to an Expert" option. - Explore the "Product Tour" option. - Use the "Opal Pricing" link for pricing‑related inquiries. These options are surfaced throughout the website and are the primary ways prospective customers can start a conversation with Opal. Careers and HR - For careers information and open opportunities, candidates can visit the Careers section of the Opal website. - The careers page provides HR contact information for applicants who need assistance or reasonable accommodations during the application process. Note: This document reflects the contact information visible on the Opal website. If a caller needs assistance beyond what is listed here, direct them to the main phone number or general email. Source: https://workwithopal.com ## Campaign planning and strategy in Opal Purpose of the Campaign Planner - Opal provides a dedicated campaign planning space designed to replace traditional spreadsheet‑based planning. - The Campaign Planner is used to build strategies and plans that connect directly to the work and data behind them. Planning workspace - Create an unlimited number of plans and campaigns in an intuitive, visual space. - Drag, drop, and resize plans and campaigns on a timeline instead of adjusting spreadsheet cells. - Use color‑coding, swim lanes, and flexible time scales to organize plans by channel, region, initiative, or other dimensions. - Collaborate privately with key stakeholders while plans are still being shaped. Connecting strategy to execution - Each plan or campaign can include detailed context in a "detail" view, such as: - Briefing information. - Text descriptions. - Images and other supporting content. - Multiple users can write and edit collaboratively without overwriting one another. - Content and assets can be embedded so that strategic plans are directly connected to the real‑world tactics that support them. Data‑informed planning - Opal is designed to bring data into planning cycles so new strategies can be built on the results of past campaigns. - Teams can: - Represent different types of data in flexible swim lanes. - Import data from a variety of sources and leading platforms (as supported by Opal integrations). - Use past performance signals to inform future campaign planning and decision‑making. Benefits of using Opal for planning - Reduces time spent on manual spreadsheet work and formatting. - Keeps strategy, plans, and live work connected in one system. - Creates a record of ideas and decisions throughout a campaign lifecycle. - Helps leaders and teams see how campaigns show up in market and how they align to broader priorities. Source: https://workwithopal.com ## Communications and PR use cases in Opal Role of Opal for communications and PR teams - Opal offers dedicated communication management software tailored for communications and PR organizations. - It is designed to help comms teams manage both the team and the message in a single platform. - Enterprise communications and PR teams use Opal to keep every stakeholder on‑message and on‑deadline. Core communications features - Privacy controls - Keep sensitive messaging and plans private until they are ready for a public debut. - Collaborate internally in a controlled environment. - Central messaging calendar - Visual calendar showing what is being communicated, where, and when. - Helps orchestrate complex messaging across teams, divisions, executives, and channels. - Content collaboration - Review content with teammates and stakeholders in a central workspace. - Compare messages side by side to ensure alignment across touchpoints. - Support both high‑level narrative planning and detailed copy reviews. Supporting creators, strategists, and managers - Scenario planning Boards - Free‑form boards to prepare messaging and procedures for different scenarios, including crises and emergencies. - Safe space to write - Rich‑text environment for drafting long‑form content without any risk of accidental publishing. - Request forms - Standardize how requests come into the comms team from across the organization. - Requests can be tied into workflows so work is properly routed and tracked. - Visual previews - Realistic previews for channels such as email, web, and social (e.g., LinkedIn), so teams can see messages as audiences will see them. - Automatic workflows and tracking - Automatic workflows help reduce manual back‑and‑forth, while making sure key approval steps are not missed. - Status and assignee fields clarify who is responsible for each piece of work and when it is due. Outcomes and benefits for communications teams - A single source of truth for all messages and timelines. - Greater alignment across internal and external communications efforts. - The ability to make confident real‑time decisions about brand messaging. - More efficient collaboration between strategists, creators, and managers. Source: https://workwithopal.com ## Enterprise features, integrations, and support in Opal Built for enterprise marketing organizations - Opal is positioned as an enterprise‑grade marketing planning platform. - It is designed to address the challenges of working at scale across many teams, channels, and regions. - The platform emphasizes time‑saving solutions, security considerations, and dedicated user support for enterprise customers. Integrations and working "your way" - Opal is built to fit into existing marketing and communications tech stacks. - Teams can continue to create, design, and develop work in their preferred tools, then bring that work into Opal for planning and context. - The site highlights a suite of integrations with task management tools and other point solutions, so that: - Teams can keep using their familiar systems of record. - Opal provides the shared context and visibility layer. Privacy and control - Opal includes privacy controls that allow teams to keep sensitive content and plans private until they are ready to share more broadly. - Communications and PR teams can collaborate on messaging and scenarios without risk of accidental external publishing. Support and partnership - The platform is presented as a partner for enterprise success, not just a software tool. - The website emphasizes: - Dedicated user support. - A focus on solving the real‑world alignment and visibility challenges of large organizations. Example customer outcomes and use cases - Case studies and quotes on the site describe outcomes such as: - Managing social content and campaigns across many markets. - Replacing spreadsheets for planning, while still supporting presentation needs. - Aligning operational delivery teams with senior strategic teams around content and communications strategy. Note: Any specific integration names, security certifications, or service‑level guarantees should be confirmed from official Opal materials before being shared with customers. Source: https://workwithopal.com ## Opal culture, values, and careers Purpose and mission - Opal was created to give marketers a better way to plan and organize campaigns and content, starting from the needs of brand builders at well‑known companies. - The platform and the company focus on helping teams work better together and spend more time on the work that matters. Culture and work environment - Opal describes its goal as building an "unstoppable" culture with open communication, honesty, and results. - Team members are encouraged to make an impact on the company, the product, and customers. - The company emphasizes creativity, innovation, hard work, and a shared mission to unite teams around a winning, collective mindset. - Opal positions working there as "more than a job," highlighting a culture that: - Supports teammates. - Promotes an inclusive and diverse environment. - Recognizes great work at every level. Diversity, equity, and inclusion - Opal states that everyone is welcome and that team members are encouraged to show up as their full selves. - The company highlights: - A commitment to diversity, inclusion, and belonging. - Programs and initiatives aimed at building a welcoming and engaging environment for every person. - An understanding that this work is ongoing and that the company is committed to continuous improvement. Core values - Open and Honest – Give feedback freely and invite it actively. - Passionate – Advocate for customers and focus on helping them build and protect their brands. - Accountable – Take ownership of both successes and failures. - Level Up – Continuously improve knowledge, skills, processes, and tools. - Intentional – Make deliberate choices to create great experiences for co‑workers and customers. - Teamwork – Operate as one high‑performing, dedicated team that wins together. - Excellence – Strive for excellence in performance for customers, colleagues, and the company. Careers at Opal - Opal presents itself as an equal‑opportunity employer and emphasizes building an inclusive and diverse workforce. - The company encourages applications from qualified candidates regardless of background or identity, consistent with applicable equal‑opportunity and fair‑chance hiring laws. - Candidates who need accommodations during the application process are invited to contact Opal's HR team via the email address listed on the careers page. - Open roles and career information are available via the "Careers" section on the Opal website. Source: https://workwithopal.com ## What Opal has not published yet These are things people ask Opal that its published information does not yet cover. - prices - discounts or promotions - feature availability - service uptime guarantees - security or compliance certifications - contract terms or renewal conditions - implementation timelines - specific performance results or roi Ask anyway — the agent will say plainly that it is not published rather than guess. ## Where this comes from https://workwithopal.com