Opal

Who Opal is for

• Executive marketing and communications leaders who need a clear view of how strategy connects to in‑market work.
• Marketing managers who need one place to plan work, manage workflows, and answer questions about what is happening and what is working.
• Channel, content, and communications teams who create and approve assets and need the surrounding context at their fingertips.
• Enterprise organizations and large brands that run complex, multi‑channel campaigns across regions and teams.

Key value Opal provides

• Connects high‑level priorities and marketing strategy directly to campaigns, content, and initiatives.
• Shows what is happening now, what matters most, and how results should inform what comes next.
• Reduces status meetings and manual reporting by making plans and execution visible in a shared workspace.
• Helps teams collaborate on content and campaigns in context instead of across disconnected decks and spreadsheets.
• Supports working at the speed of AI while protecting the consistency and integrity of the brand.

AI in Opal

• Opal incorporates generative AI to help teams operate faster while preserving brand standards.
• The Gem AI co‑pilot (mentioned throughout the site) is designed to support marketers with context, not to replace their roles.
• AI features emphasize surfacing relevant strategy, content, workflows, approvals, and performance signals so teams can make better decisions.

Proof points highlighted on the website

• Opal is trusted by well‑known enterprise brands (examples on the site include Target, Starbucks, GM, SAP Concur and others).
• Reported outcomes on the site include:
• Faster content approvals.
• Fewer mistakes going to market.
• Fewer status meetings.
• Customer quotes emphasize cross‑team collaboration, the ability to visualize planned content on a timeline, and scaling content operations across many markets.

Sales, demos, and pricing conversations

• To request a product tour, discuss pricing, or speak directly with the Opal team, visitors are directed on the website to:
• Use the "Talk to an Expert" option.
• Explore the "Product Tour" option.
• Use the "Opal Pricing" link for pricing‑related inquiries.

These options are surfaced throughout the website and are the primary ways prospective customers can start a conversation with Opal.

Careers and HR

• For careers information and open opportunities, candidates can visit the Careers section of the Opal website.
• The careers page provides HR contact information for applicants who need assistance or reasonable accommodations during the application process.

Note: This document reflects the contact information visible on the Opal website. If a caller needs assistance beyond what is listed here, direct them to the main phone number or general email.

Planning workspace

• Create an unlimited number of plans and campaigns in an intuitive, visual space.
• Drag, drop, and resize plans and campaigns on a timeline instead of adjusting spreadsheet cells.
• Use color‑coding, swim lanes, and flexible time scales to organize plans by channel, region, initiative, or other dimensions.
• Collaborate privately with key stakeholders while plans are still being shaped.

Connecting strategy to execution

• Each plan or campaign can include detailed context in a "detail" view, such as:
• Briefing information.
• Text descriptions.
• Images and other supporting content.
• Multiple users can write and edit collaboratively without overwriting one another.
• Content and assets can be embedded so that strategic plans are directly connected to the real‑world tactics that support them.

Data‑informed planning

• Opal is designed to bring data into planning cycles so new strategies can be built on the results of past campaigns.
• Teams can:
• Represent different types of data in flexible swim lanes.
• Import data from a variety of sources and leading platforms (as supported by Opal integrations).
• Use past performance signals to inform future campaign planning and decision‑making.

Benefits of using Opal for planning

• Reduces time spent on manual spreadsheet work and formatting.
• Keeps strategy, plans, and live work connected in one system.
• Creates a record of ideas and decisions throughout a campaign lifecycle.
• Helps leaders and teams see how campaigns show up in market and how they align to broader priorities.

Core communications features

• Privacy controls
• Keep sensitive messaging and plans private until they are ready for a public debut.
• Collaborate internally in a controlled environment.

• Central messaging calendar
• Visual calendar showing what is being communicated, where, and when.
• Helps orchestrate complex messaging across teams, divisions, executives, and channels.

• Content collaboration
• Review content with teammates and stakeholders in a central workspace.
• Compare messages side by side to ensure alignment across touchpoints.
• Support both high‑level narrative planning and detailed copy reviews.

Supporting creators, strategists, and managers

• Scenario planning Boards
• Free‑form boards to prepare messaging and procedures for different scenarios, including crises and emergencies.

• Safe space to write
• Rich‑text environment for drafting long‑form content without any risk of accidental publishing.

• Request forms
• Standardize how requests come into the comms team from across the organization.
• Requests can be tied into workflows so work is properly routed and tracked.

• Visual previews
• Realistic previews for channels such as email, web, and social (e.g., LinkedIn), so teams can see messages as audiences will see them.

• Automatic workflows and tracking
• Automatic workflows help reduce manual back‑and‑forth, while making sure key approval steps are not missed.
• Status and assignee fields clarify who is responsible for each piece of work and when it is due.

Outcomes and benefits for communications teams

• A single source of truth for all messages and timelines.
• Greater alignment across internal and external communications efforts.
• The ability to make confident real‑time decisions about brand messaging.
• More efficient collaboration between strategists, creators, and managers.

Integrations and working "your way"

• Opal is built to fit into existing marketing and communications tech stacks.
• Teams can continue to create, design, and develop work in their preferred tools, then bring that work into Opal for planning and context.
• The site highlights a suite of integrations with task management tools and other point solutions, so that:
• Teams can keep using their familiar systems of record.
• Opal provides the shared context and visibility layer.

Privacy and control

• Opal includes privacy controls that allow teams to keep sensitive content and plans private until they are ready to share more broadly.
• Communications and PR teams can collaborate on messaging and scenarios without risk of accidental external publishing.

Support and partnership

• The platform is presented as a partner for enterprise success, not just a software tool.
• The website emphasizes:
• Dedicated user support.
• A focus on solving the real‑world alignment and visibility challenges of large organizations.

Example customer outcomes and use cases

• Case studies and quotes on the site describe outcomes such as:
• Managing social content and campaigns across many markets.
• Replacing spreadsheets for planning, while still supporting presentation needs.
• Aligning operational delivery teams with senior strategic teams around content and communications strategy.

Note: Any specific integration names, security certifications, or service‑level guarantees should be confirmed from official Opal materials before being shared with customers.

Culture and work environment

• Opal describes its goal as building an "unstoppable" culture with open communication, honesty, and results.
• Team members are encouraged to make an impact on the company, the product, and customers.
• The company emphasizes creativity, innovation, hard work, and a shared mission to unite teams around a winning, collective mindset.
• Opal positions working there as "more than a job," highlighting a culture that:
• Supports teammates.
• Promotes an inclusive and diverse environment.
• Recognizes great work at every level.

Diversity, equity, and inclusion

• Opal states that everyone is welcome and that team members are encouraged to show up as their full selves.
• The company highlights:
• A commitment to diversity, inclusion, and belonging.
• Programs and initiatives aimed at building a welcoming and engaging environment for every person.
• An understanding that this work is ongoing and that the company is committed to continuous improvement.

Core values

• Open and Honest – Give feedback freely and invite it actively.
• Passionate – Advocate for customers and focus on helping them build and protect their brands.
• Accountable – Take ownership of both successes and failures.
• Level Up – Continuously improve knowledge, skills, processes, and tools.
• Intentional – Make deliberate choices to create great experiences for co‑workers and customers.
• Teamwork – Operate as one high‑performing, dedicated team that wins together.
• Excellence – Strive for excellence in performance for customers, colleagues, and the company.

Careers at Opal

• Opal presents itself as an equal‑opportunity employer and emphasizes building an inclusive and diverse workforce.
• The company encourages applications from qualified candidates regardless of background or identity, consistent with applicable equal‑opportunity and fair‑chance hiring laws.
• Candidates who need accommodations during the application process are invited to contact Opal's HR team via the email address listed on the careers page.
• Open roles and career information are available via the "Careers" section on the Opal website.

Ask anyway — the agent will say plainly that it is not published rather than guess.