Wild Pacific PR and Strategy

Who they work with

Wild Pacific PR and Strategy works with a diverse mix of clients and has particular expertise in:

• Mission-driven organizations
• Non-profits
• Healthcare and wellness organizations
• Public health education and public information campaigns
• Small to mid-size companies

Approach and philosophy

• Focus on authentic storytelling that is both inspiring and connecting.
• Emphasis on believing in the power of your founding story and mission.
• Building strong relationships with internal and external stakeholders.
• Helping clients confidently own their expertise and communicate their services and value to their target audience.

The firm is based in Portland, Oregon, USA and works with clients who are initiating, creating and growing their brands and public campaigns.

Founder overview

Wild Pacific PR and Strategy is led by communications professional Karen Werstein.

• Over two decades of experience coaching business leaders and creating custom PR campaigns.
• Extensive background in securing news coverage in top-tier national, regional and local outlets.
• Strong relationships with local media in Oregon and the Pacific Northwest.
• Experience leading public information efforts for large public institutions, including serving as Public Information Officer at Portland Public Schools during the COVID-19 pandemic.
• Specializes in founding stories, mission-driven organizations, public health and wellness.

Karen holds a degree in communications from the University of Illinois at Urbana-Champaign.

• Founding Story Development

Helping organizations identify, shape and articulate their founding story and mission so it becomes the foundation of their brand voice.

• Community and Marketing Campaigns

Developing and supporting campaigns that build awareness, engagement and relationships within target communities.

• Media Relations (Audit, Strategy, Planning, Execution)

Reviewing current media presence, creating a strategy and plan, and executing outreach to appropriate outlets.

• Messaging

Clarifying and refining key messages so they are consistent, compelling and aligned with organizational goals.

• Authentic Storytelling and Storyline Development

Crafting narratives that reflect an organization's values and speak directly to the audiences it wants to reach.

• Internal and External Stakeholder Relations

Supporting communication with staff, partners, stakeholders and the wider community.

• Strategic Business Counsel and Coaching

Advising leaders on communication strategy and coaching them on how to show up confidently and clearly in public-facing roles.

• Custom Communications Plans and Roadmaps

Creating tailored communications plans that include goal setting, analysis and strategy.

• Media Training and Speaking Opportunities

Preparing spokespeople for interviews and helping identify and pursue appropriate speaking opportunities.

• Thought Leadership

Supporting leaders in developing and sharing thought leadership content and perspectives.

• Social Media Strategy

High-level strategy for how social media can support broader communications and PR goals.

How to engage

To explore whether a project is a good fit, potential clients can reach out via the contact details in the "Contact and Location" document. Wild Pacific PR and Strategy will then discuss goals, needs and next steps directly with the prospective client.

• General email: info@wildpacificpr.com
• Founder email: karen@wildpacificpr.com

Office location

Wild Pacific PR and Strategy is based in Portland, Oregon, USA.

Office address: 2080 NW Everett St, Suite 103 Portland, OR 97209 United States

How to get in touch

• For general inquiries or to learn more about working together, email info@wildpacificpr.com.
• To reach founder and principal consultant Karen Werstein directly, email karen@wildpacificpr.com.

Prospective clients can use these contact details to request more information, discuss potential projects or ask about availability and next steps.

Lists Palo Alto, Elko, Portland, and Everett as a location. Names Oregon, United States, and Portland as a service area. Areas beyond these are not published.

Ask anyway — the agent will say plainly that it is not published rather than guess.