Owen Jones and Partners

Owen describes itself as "a personal trainer for your brand"—focused on strategy, collaboration, and practical outcomes rather than hype.

Mission

Owen's mission is to create, define, and propel brands through real change.

What Owen Focuses On

• Brand expression – Defining how a brand shows up visually and verbally.
• Digital experiences – Designing and building digital touchpoints that bring brands to life online.

Values

Owen highlights three core values that shape how the team works with clients:

• Adaptability – Embracing constant change as a source of discovery, invention, and transformation.
• Curiosity – Actively seeking insight and understanding to spark imagination, expression, and conversation.
• Connection – Building bridges, not walls, and working collaboratively to deeply understand both client and agency challenges.

Location

• Studio address: 2375 NW Savier St., Portland, OR 97210, United States.

Owen works with organizations across sectors—including nonprofit, consumer packaged goods, sport and outdoor, and technology—drawing on its brand-building experience to support teams through moments of growth and change.

• Brand expression – Defining how a brand looks, sounds, and shows up in the world.
• Digital experiences – Creating online experiences that bring brands to life and support growth.

Brand Expression Services

Owen's brand expression work typically includes:

• Brand strategy and positioning – Clarifying what a brand stands for, who it serves, and how it is distinct.
• Visual identity systems – Designing logos, color palettes, typography, and other visual elements that work together as a cohesive system.
• Voice and tone guidelines – Defining how the brand speaks across channels so communications feel consistent and on-brand.
• Brand and campaign guidelines – Creating practical references that help internal teams and partners express the brand accurately.
• Package design for CPG brands – Designing packaging that reflects brand heritage, quality, and story on shelf.

Digital Experience Services

From the website and landing pages to campaign content, Owen supports a range of digital needs, including:

• Web design and development – Planning, designing, and building modern, intuitive websites.
• Interactive and experiential design – Creating digital interactions that help audiences explore and understand a brand or product.
• UX strategy – Ensuring that digital experiences are usable, clear, and aligned with audience needs.

Campaigns and Content

Owen also supports clients with campaign-driven and content-focused work, such as:

• Campaign strategy – Defining the story, message, and structure for brand and product campaigns.
• Video production and editing – Producing video content for campaigns and brand storytelling.
• Motion graphics and VFX – Adding motion and visual effects to bring stories and interfaces to life.
• Social content creation – Creating assets that work across digital and social platforms.

These services are tailored to each client and project. Specific scopes, timelines, and pricing are agreed directly between Owen and the client and are not listed here.

Overview of Owen's Client Work

Owen partners with organizations across nonprofit, consumer packaged goods (CPG), sport and outdoor, cycling, and other industries. Their portfolio highlights how brand expression, digital experiences, and campaigns come together to drive measurable impact.

Below are examples of publicly featured projects.

American Bird Conservancy

• Type of organization: Nonprofit conservation organization focused on protecting birds and their habitats across the Western Hemisphere.
• Key services provided:
• Brand strategy and positioning
• Visual identity system
• Voice and tone guidelines
• Web design and development
• Interactive design
• Brand impact: Owen developed a brand platform that positioned American Bird Conservancy as a decisive, collaborative leader in bird and habitat conservation, with messaging and visuals that clearly communicate their mission and impact.
• Digital experience: Owen created a modern website with intuitive navigation, clear messaging, and dynamic animations to show how habitat conservation directly connects to bird conservation and to build credibility with visitors.

ROUVY Indoor Cycling

• Type of organization: Indoor cycling training platform for cyclists who value realism and immersive routes.
• Key services provided:
• Campaign strategy
• Video production and editing
• Motion graphics and VFX
• Social content creation
• UX strategy
• Campaign focus: Owen created a flagship campaign built around the promise of real-world routes and real training results, speaking to both adventure riders and performance-focused riders.
• Reach: The campaign was rolled out across major digital platforms and global cycling channels, with hundreds of thousands of video views on YouTube in the first month.

Buitoni Rebrand

• Type of organization: Heritage pasta and sauce brand with over two centuries of history.
• Key services provided:
• Strategy and positioning
• Branding and identity
• Package design (CPG)
• Photography guidelines
• Tagline generation
• Brand challenge: Buitoni needed to modernize its brand visually and strategically while preserving deep Tuscan heritage and long-standing brand equity.
• Outcome: Owen developed an evolved brand expression and packaging system rooted in Tuscany's cooking traditions and Buitoni's history, supporting the brand's next phase of growth.

Additional Featured Clients

Owen's portfolio also includes work for brands such as:

• Richardson
• Nike SB
• Rockshox

These examples illustrate the range of sectors Owen supports and how the team applies its brand-building approach across different audiences and business goals.

• General contact email: [email protected]

For project inquiries, collaborations, or to learn more about working together, prospective clients can reach out via email with a brief overview of their organization, goals, and timeline.

Studio Location

• Address: 2375 NW Savier St., Portland, OR 97210, United States.

Owen is based in Portland, Oregon, and collaborates with clients across the United States and internationally.

Project Details

Information about pricing, project timelines, and current capacity is not published here. Those details are discussed directly with Owen during the inquiry and scoping process.

Lists Mission, Richardson, Elko, and Portland as a location. Names Oregon, United States, and Portland as a service area. Areas beyond these are not published.

Ask anyway — the agent will say plainly that it is not published rather than guess.