Westlink

WestLink says it partners with forward-thinking teams to modernize the systems and processes behind their businesses so they can run leaner, faster, and smarter. It has shipped software used by millions of people for companies including Uber, Bose, and Citizen Watch.

The company has a team of 75+ professionals, including developers, designers, and entrepreneurs. Its leadership team includes:

• Roddy Richards, CEO
• Anca Onuta, COO
• Jim Soriero, Director of Finance
• Ben Gonzalez, Director of Discovery

WestLink describes its working style as entrepreneurial, collaborative, positive, and empowering. It aims to act as a strategic partner, listen closely, encourage ownership, and create solutions that move people and businesses forward. In 2025, WestLink launched Reflex after identifying the impact of unseen operational inefficiency.

• Custom software development
• Mobile apps and web platforms
• APIs and system integrations
• Workflow automation
• AI and generative AI solutions
• Intelligent operations
• Digital transformation
• Cloud services
• Automation strategies
• Data analytics
• Machine learning

WestLink also offers Reflex, an observation layer that captures real workflows, identifies where margin is leaking, and deploys automations to recover it. WestLink states that the average Reflex pilot finds $100,000–$250,000 in recoverable waste.

The company helps organizations eliminate operational friction, apply AI to automation and data analysis, build custom dashboards and reporting, and create reliable technical infrastructure such as payment systems and client portals.

Requirements gathering can typically begin within one week. This phase normally takes two to three weeks, after which development can begin immediately.

WestLink describes its approach as combining engineering precision with strategic product delivery. Client testimonials highlight collaboration, communication, project management, and the ability to scale support up or down as needed.

• Email: hello@westlink.com
• HQ: 650 S Cherry Street, Denver, CO 80246
• Phone listed on the website: (866) 954-6533

The homepage also lists Suite 1405, Denver, CO 80245 in its contact information.

• Travel, logistics, and active lifestyle technology: Areas where WestLink says thoughtful technology can make a measurable difference.
• Property management and real estate: Solutions to streamline portfolio operations and protect margins from losses caused by manual steps and disconnected systems.
• Healthcare and wellness: Software for modern wellness experiences, including wearables, mobile apps, and connected health devices.
• Professional services: Solutions that connect workflows, data, and productivity tools.
• Travel and hospitality: Custom booking systems and productivity tools tailored to travel businesses.

WestLink's technology expertise includes React, Next.js, Vue, Node.js, Python, React Native, Flutter, AWS, Google Cloud, Azure, OpenAI, TensorFlow, LangChain, IoT development, PostgreSQL, MongoDB, and Firebase. The company says it continues exploring new tools and frameworks.