Vera Iconica Architecture

Philosophy and approach

• Pioneers in the wellness architecture movement, designing from the inside out.
• Focus on how the built environment influences daily habits, rituals, behavior, mood, performance, and overall comfort.
• Emphasis on health, comfort, and design clarity alongside beauty and craftsmanship.
• Integration of nature through daylight, views, materials, and connection to landscape.
• Evidence-based methodology: intuition and artistry backed by research and science.
• Commitment to creating spaces that support longevity, wellbeing, and a more peaceful way of living.

Types of projects

Vera Iconica Architecture works on:

• High-end residential homes and retreats.
• Hospitality, hotel, and resort projects.
• Spa and wellness facilities.
• Interior architecture and interior design for homes and hospitality spaces.

Locations and reach

• Established in Jackson, Wyoming, with studios in:
• Jackson, Wyoming
• Denver, Colorado
• Park City, Utah
• Projects are concentrated in the Mountain West and extend to other locations where landscape, wellness, and guest or resident experience are central to the concept.

Team and culture

• Multi-disciplinary team including architects, interior designers, and collaborators from diverse fields.
• Leadership culture rooted in the honesty and wild spirit of the Mountain West, informed by a global perspective.
• Focus on simplicity, authenticity, and contributing to the larger context and traditions of each community.
• Long-term, symbiotic partnerships with clients, consultants, and contractors based on professionalism, kindness, and shared success.

• Emphasis on memorable, wellness-centered guest experiences.
• Spaces that are beautiful and healthy, authentic and comfortable yet elevated.
• Design that supports travelers who bring their wellness lifestyle with them and expect spaces that reinforce healthy behaviors.

Types of hospitality projects

Hospitality work includes:

• Hotels and resorts.
• Luxury resort spas and wellness facilities.
• Restaurants and dining spaces.
• Retreat centers and other guest-focused properties.

Design approach for hospitality

• Creation of both subtle and tangible guest experiences, beyond simply providing a place to stay or dine.
• Integration of wellness and sustainability principles throughout the project.
• Careful selection of colors, materials, textures, and lighting to create the desired atmosphere.
• Strong connection between the property and its natural surroundings, especially in the Mountain West.

Typical hospitality architecture scope

Hospitality architecture services can include:

• Concept and planning.
• Design development for guest-facing areas and back-of-house support spaces.
• Space planning, layouts, and circulation.
• Code and accessibility considerations.
• Coordination with structural, mechanical, electrical, plumbing, and other consultants.
• Construction drawings and documentation.
• Permitting support.
• Construction-phase guidance so the design is buildable, efficient to run, and consistent with the brand experience.

Renovations and operating properties

• Ability to renovate hotels and restaurants that remain in operation during construction.
• Planning for phasing, temporary circulation paths, and clear separation between guest areas and work zones.
• Coordination with ownership, operations teams, and contractors to reduce downtime and protect safety and service standards.

Interior design and FF&E

• Option to provide integrated interior design aligned with the architecture, including finish palettes, key details, and specifications within scope.
• Clarification early in the process regarding FF&E procurement responsibilities so roles, budgets, and timelines stay clear.

Fees, timelines, and locations (hospitality)

• Fees are based on project scope, type, complexity, and timeline, typically structured in phases or around defined deliverables.
• Hospitality projects generally move through concept and planning, design development, construction documents, permitting, and construction.
• Vera Iconica Architecture undertakes hospitality projects across the Mountain West and beyond, especially where landscape, wellness, and guest experience are central to the concept.
• The team can work with out-of-state ownership groups through a clear remote process and scheduled site visits at key milestones.

Vera Iconica Architecture provides interior design services rooted in wellness and biophilic design to create restorative, conscious spaces.

Interior design focus

• Interior design that supports self-actualized, wellness-oriented living.
• Use of natural materials and textures that enrich and warm a space.
• Attention to rituals, routines, and sensory experiences that shape everyday life.
• Interiors that are tightly integrated with the architecture for a cohesive experience.

Interior design process

The interior design process typically includes:

• Discovery to understand lifestyle, needs, and aspirations.
• Establishing design direction and interior concepts that align with wellness goals.
• Space planning and layouts for key rooms and circulation.
• Selection of finishes, materials, colors, and textures.
• Lighting and fixture direction and coordination.
• Furnishings and object curation, including focal pieces that reflect the client's story and values.
• Development of specifications and a sourcing plan, depending on scope.

Wellness and biophilic interiors

• Design centered on connection to nature and healthy living.
• Consideration for daylight, air quality, and low-tox materials where relevant to project goals.
• Ability to support health-related or lifestyle-focused needs, such as kitchen and nourishment spaces or spaces for rest and recovery.

Coordination and implementation

• Collaboration with architects, builders, and trades during construction when included in scope.
• Clarification of responsibilities for product sourcing and procurement so budgets, schedules, and design intent remain aligned.
• Guidance on installation so the finished interiors match the approved design.

Fees, timelines, and ways of working (interiors)

• Interior design fees depend on scope, complexity, level of detailing, and whether procurement or installation support is included.
• Fee structures may be hourly with a detailed estimate or a fixed fee for a clearly defined scope.
• Design work often moves efficiently once decisions are made; lead times for products, fabrication, and installation significantly influence overall timelines.
• Many clients collaborate with the team through virtual meetings, supported by planned site visits at key milestones when appropriate.

Vera Iconica Architecture provides residential architecture services for clients seeking homes that are rooted in nature, wellness, and long-term livability.

Residential focus

• Custom homes and retreats designed as "heirloom" residences.
• Designs that respond to local culture, ecology, and landscape.
• Strong emphasis on comfort, flow, and everyday wellbeing.
• Integration of architectural interiors so the inside experience and exterior architecture function as a seamless whole.

Types of residential projects

Vera Iconica Architecture works on a range of residential project types, including:

• Mountain retreats and ski homes.
• Ranch and rural properties.
• Urban sanctuaries and primary residences.
• Beach houses and cottages.
• New builds, major renovations, and additions when the scope fits the firm's process.

Residential design process and scope

Residential architecture services typically include:

• Discovery and goal-setting to understand how you want to live, your must-haves, and constraints.
• Program development to confirm desired spaces, approximate sizes, and functions.
• Site planning and zoning research to understand possibilities and maximize connection to nature.
• Schematic design to translate goals into conceptual layouts and forms.
• Design development for interior and exterior details, materials, and integration of wellness-focused features.
• Construction documents with drawings and specifications for permitting and construction.
• Coordination with structural, mechanical, electrical, plumbing, and civil consultants.
• Permitting support as required by the jurisdiction.
• Construction administration, including answering field questions, reviewing submittals, and helping protect design intent and quality during the build.

How Vera Iconica engages with residential clients

• Client-centered approach focused on aligning scope, budget, and schedule.
• Design from the inside out so tones, textures, and natural light support mood and behavior.
• Ongoing involvement during construction to help reduce surprises, manage changes, and support a high level of craftsmanship.

Fees and budgeting (residential)

• Design fees are structured around project scope and level of support.
• Common fee models include fixed fees by phase, a percentage of construction cost, or hourly billing with detailed reporting.
• Design fees are separate from construction costs and other hard costs.
• Additional typical project costs may include survey, geotechnical work, engineering, permits, landscape design, and energy-related requirements, often contracted directly between you and those consultants.

What residential clients should prepare

To begin a residential project, Vera Iconica Architecture typically asks for:

• Site address or lot information.
• Goals, priorities, and must-have spaces.
• Budget range and general timeline.
• Known constraints such as zoning, HOA requirements, easements, or site conditions.
• Any existing survey, reports, or inspiration imagery that helps clarify the vision.

Geographic reach

• Based in Jackson, Wyoming, with a presence in Denver, Colorado.
• Experience across the Mountain West and other locations.
• Ability to collaborate remotely with clients, supplemented by key site visits at important milestones.

You can also reach the team through the contact form on the website.

Offices and mailing addresses

Jackson, Wyoming studio 680 S Cache St Suite 101 Jackson, WY 83001 United States

Denver, Colorado studio 1435 Larimer St Suite 200 Denver, CO 80202 United States

Park City, Utah studio 1918 Prospector Ave Park City, UT 84060 United States

Press and media

• Press and media inquiries: marketing@veraiconica.com

Lists Jackson, Wyoming, Mountain View, and Denver as a location. Names West, Colorado, Utah, United States, Vera, Jackson, Wyoming, and Denver as a service area. Areas beyond these are not published.

Ask anyway — the agent will say plainly that it is not published rather than guess.