Tw3Marketing

Customers increasingly ask ChatGPT, Google, and voice assistants to help evaluate businesses. These systems tend to recommend businesses that demonstrate strong signals of expertise and credibility.

TW3 Marketing was founded by Bobby Christy, also known as CoachC. Bobby has more than 40 years of entrepreneurial and marketing experience and five decades of sales experience. He is the author of *Digital Marketing Mastery*, creator of the Authority Framework™, and host of the *Inside Pitch* radio show.

His approach is grounded in the belief that authority beats attention and that businesses that build trust first can win more clients.

Services described on the website include:

• AI Website Optimization: Structuring a website so search engines and AI systems can understand the business's expertise.
• AI Content Optimization: Turning content into useful evidence rather than noise.
• Reputation and Conversion Optimization: Building reviews, trust signals, and customer experiences that help turn visitors into clients.

The Authority Framework™ describes a seven-build process:

1. Authority Audit™
2. Networking One Sheet
3. Ten Reasons to Hire You
4. Google Business Profile
5. LinkedIn Profile
6. Website
7. Social Media

These builds are delivered in sequence, beginning with measurement and continuing through positioning, proof, online profiles, website development, and ongoing content.

The audit reviews a business's website, content, reviews, and visibility across search and AI. It scores the six authority factors and provides:

• An Authority Score™ on a 100-point scale
• An analysis of authority gaps
• Strategic recommendations
• A prioritized Authority Growth Roadmap™

Most Authority Audits are completed within 48 hours. Businesses can implement the recommendations themselves or work with TW3 Marketing. The audit is listed at $497 one time and is credited in full toward any TW3 Marketing program for 12 months if the business hires TW3 Marketing to make the changes.

The audit is designed for service businesses where trust influences hiring decisions, including HVAC companies, insurance agencies, solar companies, contractors, financial and professional service firms, law firms, coaches, and consultants.

1. Positioning — Whether people can quickly understand what the business does, who it helps, and how it is different.
2. Proof — The visibility of reviews, testimonials, case studies, and other evidence of results.
3. Expertise — Whether the business consistently shares useful insights that demonstrate knowledge of its field.
4. Visibility — Whether the business appears when people search online or ask AI for recommendations.
5. Engagement — Whether people interact with the business's content and insights.
6. Experience — Whether the website and contact or follow-up process create confidence rather than hesitation.

The framework turns these factors into an Authority Score™ on a 100-point scale. Businesses are placed on an Authority Ladder™ ranging from Invisible and Developing to Credible, Authority, and A Category of One.

The framework can be applied across service industries because customers and AI systems consistently look for signals such as expertise, credibility, reputation, and visibility.

• Professional service firms, consultants, and advisors
• HVAC companies
• Trucking companies
• Insurance agencies
• Contractors
• Solar companies
• Financial service firms
• Law firms
• Coaches and consultants

Different industries may emphasize different authority signals. For example, HVAC customers may focus on reviews and reputation, while consulting clients may focus on expertise and thought leadership.

Free Marketing Resources

TW3 Marketing says its guides are free, with no sales call attached. Available resources include:

• *Digital Marketing Mastery*
• *Stop Chasing Leads. Start Getting Chosen*
• *7 Website Mistakes*
• *A New Business Guide to Google Reviews*
• *Supercharge Your Business With SEO*
• *What Is a Sales Funnel?*
• *5 Secrets for Business Growth*
• *The Online Marketing Blueprint*
• *The StartUp Guide for Fast Success*
• *Insta-Business*
• *The Champion's Mindset*
• *The Insurance Buyer's Guide*
• *Sun Powered Savings*

The resources cover authority, customer decisions, reviews, SEO, sales funnels, business growth, online presence, Instagram, insurance, solar, discipline, and consistency.