Skip to what they publish
hailera

Trueproductions

Official Trueproductions business agent. True Productions is a boutique digital media agency, specializing in Web Development, Video Production, and Automation. Call Us Today!

Published6 documentsAnswers inENLast read16 Sept 2026

About Trueproductions

True Productions is a digital agency founded more than 20 years ago by Anthony Cassara. The agency was created to be a different kind of creative agency, combining technology expertise with video production experience and an understanding of what helps businesses thrive.

True Productions maintains a portfolio of hundreds of clients. More than half of its business comes from referrals and repeat customers. The agency works on websites, videos, automation, and other digital projects, with each project tailored to the client.

Read more

Leadership

  • Anthony Cassara — Principal/Founder
  • Teri Tucci, MS, PMP — Partner/Project Manager

Anthony and Teri manage client relationships and oversee delivery through service-oriented leadership, business and marketing consulting, creative vision, technical expertise, and strategic partnerships.

Core Values

  • We do what we say: Commitments are treated seriously.
  • We finish what we start: Accountability is considered ownership.
  • We show up on time: The agency values clients' time and sees punctuality as essential to high performance.
  • We say please and thank you: Clients and colleagues are treated with respect and common courtesy.

From trueproductions.com

What Trueproductions does

True Productions provides graphic design focused on brand identity and a consistent digital presence. Design work is intended to create clean, recognizable, and memorable visual elements for websites, emails, social media, presentations, advertisements, and other communications.

Graphic Design Projects

Read more

Services may include:

  • Logos: Visual identities designed around what a company offers.
  • Email headers: Clean, eye-catching graphics for business emails.
  • Infographics: Visual imagery with minimal text to make information easier to understand.
  • Signs and advertisements: Branded graphics that communicate a clear message.
  • Mood boards: A central collection of ideas and inspiration for maintaining a consistent look and feel.

True Productions works to understand a client's mission, identity, goals, brand promises, values, and personality before developing visual materials. The agency's approach emphasizes clear messaging, consistency across channels, differentiation from competitors, engagement, relevance, and a positive first impression.

From trueproductions.com

Where Trueproductions works

Lists Chicago and Pittsburgh as a location. Names Chicago and Pittsburgh as a service area. Areas beyond these are not published.

Prices

Hours and contact

Contact True Productions

True Productions invites prospective clients to fill out the contact form or call to connect with a real person.

Read more
  • Chicago Office: 312-392-0878
  • Pittsburgh Office: 412-763-0223

The contact form includes options for video production, drone photo/video, video and drone services, website development, live streaming, WordPress hosting, and marketing automation.

From trueproductions.com

Custom App Development

True Productions designs and builds custom apps for businesses that need better tools, customer experiences, and ways to grow. Solutions can include customer-facing mobile apps, internal business tools, or connected apps that work alongside websites, CRMs, forms, and automations.

Custom apps can help streamline operations, improve communication, reduce repetitive tasks, and support a business's actual processes rather than forcing the business into generic software.

Read more

Development Process

  1. Strategy and discovery: The team learns about the business, users, goals, and problems the app needs to solve.
  2. Planning, UX, and prototyping: The app structure, user experience, features, and functionality are mapped out.
  3. Development and testing: The app is built, tested, refined, and checked before launch.
  4. Launch and growth: Ongoing support can include updates, improvements, additional features, and long-term growth planning.

True Productions can help determine whether an iPhone app, Android app, web-based solution, or another approach is the best fit. The team can also refine an initial app idea and connect an app with a website, CRM, forms, automations, or other platforms.

Clients own the app after development. Post-launch support can include maintenance, enhancements, troubleshooting, and future feature development. Project timelines and pricing depend on the scope, features, integrations, and complexity.

From trueproductions.com

Live Streaming Services

True Productions provides live streaming and virtual event production for seminars, conferences, graduations, performances, concerts, webinars, and other events. Projects can be adapted to the client's specific needs, and the production crew can travel to a Chicago office or an out-of-state performance venue.

The team uses professional cameras, equipment, software, and programming to produce high-quality streamed content. For Zoom events, True Productions uses MimoLive to connect professional cameras to the online broadcast. Event segments may be pre-recorded and edited into a live stream, or the event can be produced entirely live.

Read more

Equipment and Platforms

Available tools and resources include:

  • Blackmagic URSA cameras
  • EyeDirect teleprompter
  • Fillex light kit
  • Adobe Premiere and Adobe After Effects
  • Pipe and drape
  • Lavalier microphones
  • Vimeo Live and Vimeo Chat
  • On-set hair and makeup
  • MimoLive
  • Zoom
  • WordPress
  • Infusionsoft
  • iMember360
  • Chicago Business VOIP

True Productions focuses on professionalism, quality, technology, flexibility, and technical support. Production quality considerations include lighting, sound, connection, and resolution.

From trueproductions.com

Marketing Automation

True Productions helps businesses connect website elements with customer relationship management (CRM) systems and other business automation tools. The agency's approach is based on the Perfect Customer Lifecycle:

  1. Attract interest
  2. Capture leads
  3. Nurture prospects
  4. Convert sales
  5. Deliver and satisfy customers
  6. Upsell customers
  7. Get referrals
Read more

Marketing automation can connect email communication, website content, text messages, and other channels. True Productions follows a general rule that processes repeated more than three times may be candidates for automation.

Areas of Focus

  • Sales and marketing
  • Customer relationship management (CRM)
  • Reporting and analytics
  • Payments and finance
  • Email marketing
  • Sales pipeline management
  • Appointment scheduling

True Productions uses Infusionsoft by Keap for client automation and an analytics dashboard to track traffic, data, statistics, and metrics. Automation solutions may track email opens and clicks, trigger actions after purchases, follow website visitor journeys, send tailored messages, support secure password and credit-card storage, and follow up for customer feedback.

The agency can also create automated text notifications, personalized large-scale messages, member databases, purchase-triggered actions, and other workflows tailored to how a business operates.

From trueproductions.com

Not published yet

5 people asked Trueproductions about prices recently. It is not published, and the agent said so rather than guessing. Ask anyway — it answers from whatever Trueproductions publishes today.

Is this Trueproductions? Anything published here is answered by the agent every time it is asked.

For AI agents and assistants

Ask Trueproductions rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.

MCP endpoint
https://api.hailera.com/mcp/trueproductions
Protocol
2026-07-28 — one self-contained POST. No initialize, no session header.
Tool
ask_trueproductions — one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.
Continue
Pass the returned conversation_id on the next call.