# Tonic3 > Official Tonic3 business agent. Intelligent experiences engineered for adoption. Tonic3 clears the path to confident execution and the speed of… ## Ask it a question Tonic3 answers for itself at https://api.hailera.com/mcp/tonic3. A client that speaks MCP can connect to that address; the tool is ask_tonic3 and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Tonic3 Tonic3 develops and executes strategies that drive profit through digital transformation. The company helps clients hone strategy, implement technology, and build long-term capabilities for lasting transformation. Tonic3 has 100 teammates partnering with clients ranging from Fortune 100 companies to funded start-ups across 20 countries. About one third of the team is in the US and two thirds are in Latin America, supporting onshore and nearshore delivery. Tonic3 reports that its average client relationship is more than eight years. Leadership The leadership team includes former enterprise executives, entrepreneurs, subject matter experts, and operational specialists. Listed leaders include Joe Edwards, CEO; Pablo Sigler, Chairman of the Board; Preston Mccauley, Principal of UX and Innovation; Jim Croall, Director of Managed Services; Joanne Kok, Principal of Strategy, Discovery, and Testing; Alejandra Sánchez, Director of Client Success and Solution Engineering; and Pablo Trapalla, Coach and Delivery Manager. Locations listed - Dallas, USA - New York, USA - Buenos Aires, Argentina - São Paulo, Brazil Source: https://tonic3.com ## What Tonic3 does Tonic3 engineers intelligent experiences using UX, AI, and code. Its services are modular, actionable, and tailored to an organization's stage, whether it is exploring opportunities, designing solutions, building products, or optimizing existing systems. Service areas Define Tonic3 helps identify AI use cases aligned with business goals. Activities include user research, discovery and backlog definition, enterprise AI strategy, and stakeholder alignment. Intended outcomes include success metrics, adoption-readiness evaluation, and alignment with business needs. Design Tonic3 designs human-centered experiences with UX design and rapid prototyping, intelligent process engineering, AI roadmaps and data architecture, sustainable design systems, and strategic change management. Integrate Integration services include AI model customization, workflow automation, intelligent digital experiences, full-stack development, and LLM, API, and system integration. Scale Scale services include nearshore development, legacy-system modernization, managed services, and solution adoption and training. Ways Tonic3 partners - We Build It: End-to-end delivery for defined goals, including the skills, roadmap, and journey management. - We Manage It: Ready-to-deploy squads that integrate with a client's culture while Tonic3 handles talent management. - We Scale It: Onshore and nearshore talent that can scale up or down as needs change. Tonic3 states that its services combine 30 years of UX and development expertise with artificial intelligence. Source: https://tonic3.com ## Where Tonic3 works Names Ethiopia and Dubai as a service area. Areas beyond these are not published. ## Hours and contact Headquarters 151 W. Walters Street Lewisville, TX 75057 USA 214.774.2390 Source: https://tonic3.com ## Selected Client Work Disney Latam Tonic3 developed a geolocation-based ticketing platform that helped fans find nearby events and purchase tickets. The solution improved convenience and event accessibility, supporting stronger customer engagement. FOX International Tonic3 re-engineered FOX International's complex accounting system to improve usability and reduce errors. The streamlined solution helped international teams manage invoicing and payments more efficiently. City of Buenos Aires Tonic3 redesigned the city's digital platforms to make city services easier for citizens to access. The work improved user experience and citizen engagement. Kane Robotics Tonic3 implemented Salesforce for Kane Robotics in four weeks, aligning the CRM with the company's sales process. The implementation improved lead tracking and conversions and supported greater sales efficiency. Published work Tonic3's listed work includes a custom AI assistant for Twelve, loyalty modernization for Pizza Hut, and a customer experience and loyalty roadmap for Intuit ProConnect. Source: https://tonic3.com ## Workflow Automation Tonic3 provides custom-built, AI-powered workflow automation intended to improve performance and productivity. Agentic AI can reduce manual tasks that create bottlenecks and human error, allowing employees to focus on strategic initiatives and innovation. Tonic3 designs these experiences with trust, safety, and explainability, customizing them to fit existing technology. Integrated AI solutions Tonic3 helps organizations build flexible, compliant integrated experiences that are ready to scale and easy to manage. Its work can include integrating new AI technologies with existing systems, connecting disparate data systems and APIs, and building future-ready applications with measurable business impact. Tonic3 engineers custom AI/ML solutions and integrates intelligent models into existing enterprise architecture. Capabilities listed include: - Generative AI and LLM frameworks - Custom AI model integration - Full-stack development services - API system integration Automation capabilities - Automated data processing and reporting: Collect, validate, and analyze data from multiple sources to generate real-time insights and automated reports. - Business process mapping and optimization: Analyze workflows to identify bottlenecks and opportunities for automation, then design optimized end-to-end processes. - Robotic process automation: Automate repetitive work such as data entry, form processing, and system-to-system data transfers. - System integration and API development: Connect systems and applications to enable data flow and communication across a technology stack. - Workflow governance and management: Establish frameworks for managing, monitoring, and scaling automated workflows while keeping them secure, compliant, and aligned with business goals. Source: https://tonic3.com