The NYC Life Coach

She works with executives, professionals, entrepreneurs, creatives, and individuals navigating high-stakes decisions, reinvention, and increased responsibility.

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Background and experience

• Former professional athlete with more than thirteen years of elite gymnastics experience
• 9x Gold Medalist, plus additional silver and bronze medals in national and international competition
• Mentored by legendary personal development leader Jim Rohn
• More than 20 years of life, career, and leadership coaching and business leadership experience in New York City
• Founder of an international recruiting and consulting company (since 2004), through which she:
• Helped over 1,800 professionals secure roles in elite destinations
• Consistently practiced life, leadership, and career coaching long before it became her official full-time profession
• Has empowered more than 3,000 clients across finance, technology, real estate, entertainment, sports, hospitality, healthcare, and other demanding fields

Irina's philosophy emphasizes discipline developed before confidence, preparation that can withstand pressure, and structured daily standards that create long-term results.

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Coaching philosophy

Irina's work integrates:

• Athletic discipline – the mindset, resilience, and precision of a former professional athlete and multi-time gold medalist
• Jim Rohn's mentorship principles – personal responsibility, disciplined growth, and decisive action
• Real-world business leadership – decades of operational and leadership experience in New York City, including managing prominent hospitality assets and negotiating with institutional banking executives and luxury developers

Her methodology focuses on:

• Shifting sabotaging paradigms and internal "glass ceilings"
• Clarifying reality and priorities
• Designing a strategic blueprint
• Demanding disciplined execution and accountability

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Media and recognition

Irina Popa-Erwin and The NYC Life Coach have been featured in national and business media, including:

• FOX 5 New York
• CBS New York
• Yahoo Business
• Forbes
• New York Post
• Business Insider
• Additional coverage highlighted via a professional profile on IMDb

She is recognized for a distinctive, results-focused approach that goes beyond motivational conversation to deliver structured transformation for high-performance individuals and organizations.

Coaching is available for individuals, professionals, executives, entrepreneurs, and founders in New York City, Beverly Hills, and worldwide.

Every engagement is tailored to the client's specific reality, mindset, and objectives; multiple personal and professional priorities can be addressed within a single program.

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Core one-to-one coaching programs

Executive and leadership high-performance coaching

For CEOs, founders, senior executives, and emerging leaders who need to:

• Strengthen executive presence and authority
• Improve strategic thinking and decision-making under pressure
• Lead teams more effectively and navigate complex, high-visibility situations

Career transition and clarity coaching

For professionals facing promotions, career pivots, burnout, compensation decisions, or complete professional reinvention. Focus areas include:

• Strategic career transition planning and "career architecture"
• Professional positioning, presence, and communication
• Interview preparation and negotiation strategy

Life management and personal performance coaching

For individuals who want to move beyond limiting patterns and perform across every area of life. Typical priorities include:

• Clarifying personal priorities and values
• Replacing overthinking with structured action
• Building sustainable habits, discipline, and accountability

Stress, burnout and work–life reset coaching

For high-performers facing sustained stress or burnout who want to restore energy and performance without sacrificing well-being. Focus areas include:

• Managing chronic stress and energy
• Improving cognitive clarity and focus
• Creating sustainable routines and healthy boundaries

Relationship and communication coaching

For clients who want to strengthen communication and relationships in personal and professional settings. Focus areas include:

• Confident communication without unnecessary aggression or apology
• Emotional intelligence and reaction awareness
• Boundaries, expectations, and conflict navigation

Networking and strategic connections

For executives, entrepreneurs, and professionals who want to expand opportunities and elevate their personal brand. Focus areas include:

• Personal positioning and clarity about the value you bring
• Strategic networking environments and relationship mapping
• Confident engagement and building mutual-value connections

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Coaching format and structure

Details vary by engagement, but personalized programs typically include:

• 60-minute private coaching sessions
• A personalized 90-day high-performance action plan
• Paradigm-shifting exercises and assignments
• High-performance breakthrough tools
• Accountability and between-session support

The same core methodology is applied across life, career, leadership, resilience, relationships, and networking priorities.

The process typically includes four core phases:

1. Reality and clarity – clarify current reality, desired outcomes, internal conflicts, and decisions that can no longer be postponed.
2. Paradigm shifting – identify beliefs, habits, and familiar patterns that are functioning as internal glass ceilings.
3. Strategic blueprint – translate goals into priorities, decisions, behavioral changes, and an executable action plan.
4. Disciplined execution – apply consistent action, accountability, feedback, and recalibration until the new standard becomes sustainable.

Personalized programs generally include 60-minute private sessions, a tailored 90-day action plan, high-performance tools, and structured accountability.

This methodology is applied across life, career, leadership, resilience, relationship, and networking priorities.

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90-Minute Leadership Reset intensive

The 90-Minute Leadership Reset is a focused intensive session for high-stakes leaders experiencing pressure, stress, or burnout.

The session is designed to:

• Audit sabotage patterns and stress responses
• Map the gap between reaction and reality
• Rebuild an execution blueprint for decisive command under pressure

How the intensive works

• Secure a session time – the client selects a time on a private booking calendar.
• Initial Stress Architecture Assignment – upon booking, the client receives a proprietary pre-session assignment designed to:
• Identify "energy leaks" and reaction–reality gaps in the current schedule
• Pinpoint where pressure is triggering reactive instead of decisive leadership
• Prime the client to move from "management" to "execution" before the session
• 90-minute reset session – conducted via Zoom, phone, or in person at the New York City office, focused on implementing a new leadership blueprint rather than searching for the problem.

Funding and payment details are provided directly to the client after booking. Specific prices are not published in the materials available to this agent.

Coaching is by appointment only. Walk-ins are not accepted.

To begin, prospective clients are invited to book a private conversation via the online booking form on the website. Confirmation is sent by email and text.

The practice serves clients in New York City, Beverly Hills, and worldwide (including remote sessions by phone or video).

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New York City office

• Address: 1115 Broadway, 10th floor, New York, NY 10010
• Phone: (646) 943-9160
• Email: nyc@thenyclifecoach.com
• Office role: New York City headquarters and primary office location

Office hours (Eastern Time):

• Monday–Friday: 8:00 AM – 8:00 PM
• Saturday: 10:00 AM – 3:00 PM
• Sunday: Closed

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Beverly Hills office

• Address: 8907 Wilshire Blvd, Suite 270, Beverly Hills, CA 90211
• Phone: (424) 274-2157
• Email: bh@thenyclifecoach.com

Office hours (Pacific Time):

• Monday–Saturday: 6:00 AM – 6:00 PM

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Service areas

• In-person coaching in Manhattan, New York City and Beverly Hills, California (by appointment).
• Remote coaching for clients nationally and worldwide.

Engagements are designed for businesses navigating growth, transition, performance pressure, or leadership complexity, and are led directly by founder and head coach Irina Popa-Erwin.

Corporate work is sponsor-aligned, leader-centered, and confidential: HR or the executive sponsor, the leader, and The NYC Life Coach agree on priorities and indicators of progress while keeping individual coaching conversations private.

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Organizational priorities addressed

Common objectives include:

• Stronger decision quality and executive presence
• Clearer accountability and ownership
• Change leadership and cross-functional alignment
• Team communication and performance under pressure
• Succession readiness and development of high-potential leaders
• Talent retention and sustainable high performance

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Corporate coaching formats

Engagements may focus on:

• Private executive high-performance coaching for CEOs, founders, and senior leaders
• High-potential and succession coaching for emerging executives
• Corporate high-performance leadership programs for defined leadership groups
• Leadership team alignment initiatives
• Workshops, retreats, and keynotes on leadership, mindset, resilience, decision-making, communication, and execution

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Strategic sales coaching

The NYC Life Coach also offers strategic sales coaching to strengthen:

• Preparation, communication, and negotiation under pressure
• Purpose-driven sales activity aligned with client value
• Performance metrics, accountability, and sustainable revenue habits

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How corporate engagements are structured

Corporate coaching typically follows a clear engagement architecture:

1. Executive or HR discovery – clarify business context, key stakeholders, and desired engagement.
2. Stakeholder alignment – set objectives, expectations, boundaries, and observable indicators.
3. Confidential coaching – focus on decisions, behavior, leadership challenges, and execution.
4. Progress calibration – evaluate movement against agreed priorities, without disclosing private conversations.
5. Outcomes review – review sustained behavioral change, organizational relevance, and next priorities.

Corporate engagements are available nationally and worldwide, with private offices in New York City and Beverly Hills.

Ask anyway — the agent will say plainly that it is not published rather than guess.