# The Good > Official The Good business agent. The Good is a digital experience optimization consultancy that helps SaaS and ecommerce companies use research, testing… ## Ask it a question The Good answers for itself at https://api.hailera.com/mcp/thegood. A client that speaks MCP can connect to that address; the tool is ask_thegood and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About The Good Overview of The Good What The Good does The Good is a specialized digital experience optimization consultancy. The team helps SaaS and ecommerce companies improve their websites and apps using: - UX and user research - Behavioral analytics - A/B and multivariate testing - Conversion rate optimization (CRO) - Strategic product and experience design The goal is to systematically improve digital customer journeys so that more visitors become loyal, long-term customers. Who The Good works with The Good focuses on working with product marketing and ecommerce teams at companies that: - Want to grow their user base or convert more customers - Are excited about improving the look and feel of their website or product experience - Aspire to make data-backed decisions instead of relying only on opinions - Are overburdened and unsure how to prioritize ideas - Struggle to drive change because of internal politics or competing viewpoints - Want to stretch their existing resources to their full potential Most clients are SaaS or ecommerce brands, including enterprise and globally recognized companies. Mission and philosophy - The Good's mission is to remove all the bad digital experiences until only the good remain. - The consultancy focuses solely on digital experience optimization rather than being a general "do everything" agency. - The team emphasizes ethical, user-centered improvements that benefit both users and the business. Results focus (no guarantees) The Good cites an average 16:1 return on investment from its optimization work for clients. This figure is based on past client outcomes and is not a guarantee of future performance for any specific engagement. Source: https://thegood.com ## What The Good does Digital Experience Optimization services Core offering The Good's primary service is Digital Experience Optimization (DXO), a research-driven methodology for improving digital experiences for SaaS and ecommerce companies. DXO builds on more than 15 years of industry-leading conversion rate optimization experience and combines: - UX and user research to understand customer needs, behaviors, and friction points - Behavioral analytics to identify where users get stuck or drop off in the funnel - A/B and multivariate testing to validate which changes actually improve performance - Experience and product design to create better, more intuitive digital journeys The Digital Experience Optimization Program™ The Digital Experience Optimization Program™ is a customized program for each client's website or app. While every engagement is tailored, the program generally includes: - A diagnosis of what is preventing users from progressing or converting - A prioritized roadmap of digital improvements - Design, testing, and implementation support to ship validated changes - Ongoing measurement to understand impact on key metrics such as conversion and retention No two DXO programs are the same; they are built around each client's unique challenges, product, and audience. Types of outcomes DXO is designed to impact Examples of outcomes The Good focuses on improving include: - Conversion rates for key actions (such as signups, subscriptions, or purchases) - Return visitor conversions and engagement - Mobile and cross-device usability - Bounce and abandonment rates - Overall digital customer satisfaction Specific targets and KPIs are set in collaboration with each client. Past case studies on the website highlight results such as increases in subscription conversions and return visitor conversions, but these are examples only and not guarantees. Source: https://thegood.com ## Where The Good works How to contact The Good For new client inquiries: - Email: bizdev@thegood.com For general inquiries: - Email: hello@thegood.com By phone: - Phone: +1 (503) 488-5935 Online: - Website contact page: https://thegood.com/contact/ Location - The Good is headquartered in Portland, Oregon, USA. - The team works with clients remotely and serves companies beyond the local area. When to reach out Examples of reasons to contact The Good include: - Discussing whether Digital Experience Optimization is a fit for your SaaS or ecommerce business - Getting help prioritizing optimization ideas - Exploring UX research, A/B testing, or CRO support - Requesting more information about The Digital Experience Optimization Program™ or other offerings Names Gambia as a service area. Areas beyond these are not published. Source: https://thegood.com ## Books and learning resources from The Good Books by The Good and founder Jon MacDonald The Good publishes books that help product marketing and ecommerce leaders improve digital experiences and conversion. Behind The Click - Focus: The psychological principles behind customer decisions online. - Audience: Digital leaders, especially ecommerce and product marketing teams. - Value: Translates psychology into practical tactics for crafting digital journeys that delight, engage, and convert. Opting In To Optimization - Focus: Principles to help ecommerce leaders capitalize on demand and build sustainable, resilient businesses. - Value: Shares a framework for using optimization to grow revenue and weather changing market conditions. Stop Marketing, Start Selling - Focus: Creating content and digital experiences that convert. - Value: Covers philosophy, process, and tactics for building websites and campaigns that win loyal customers and stand the test of time. A best-seller bundle of these three books is available through The Good. The 5-Factors Scorecard™ The Good offers the 5-Factors Scorecard™, an 18-question self-assessment designed to help teams: - Measure the health of their optimization program - Compare their capabilities to top-performing optimization teams - Identify where to invest to improve their digital experience - Find high-leverage opportunities for product and revenue growth The scorecard is available through The Good's website. Additional educational resources The Good regularly publishes insights, guides, and thought leadership content on digital experience optimization for SaaS and ecommerce leaders. These resources expand on topics such as: - User research and customer journey mapping - SaaS onboarding and free trial optimization - Experimentation and testing strategies - Product-led growth and digital experience best practices Availability of specific resources, events, or publications may change over time. For the latest materials, refer to thegood.com. Source: https://thegood.com ## Ideal clients and engagement fit Types of organizations The Good is a fit for The Good is a strong fit for companies that: - Operate in SaaS, software, or subscription businesses - Run ecommerce sites or digital storefronts - Have dedicated product marketing, growth, or ecommerce teams - Rely heavily on their website or app for revenue and customer engagement Clients often include mid-market and enterprise brands, including globally recognized companies. Situations where The Good is especially helpful The Good is particularly well-suited for teams that: - Want to grow their user base or convert more customers - Are excited to improve the look, feel, and performance of their digital experience - Aspire to make data-backed decisions instead of relying primarily on opinions - Are overwhelmed with ideas and need help prioritizing what will move the needle - Struggle to drive change because of internal politics or competing viewpoints - Want to get more value from their existing resources and investments How The Good positions its role - The Good is a specialized consultancy focused on digital experience optimization, not a general-purpose or "do everything" agency. - The team works as a partner to internal product, marketing, and ecommerce teams, bringing specialized expertise in UX research, CRO, and experimentation. - Only a select number of clients are taken on at any given time so the team can stay focused and deliver high-touch support. Source: https://thegood.com ## What The Good has not published yet These are things people ask The Good that its published information does not yet cover. - prices or fees - service availability or capacity - specific ROI or performance guarantees - contract terms or legal commitments - delivery timelines or project deadlines - exact results of any client engagement or case study metrics Ask anyway — the agent will say plainly that it is not published rather than guess. ## Where this comes from https://thegood.com