The Additive Agency

We partner with:

• Nonprofits and NGOs
• Social enterprises
• Universities and educational institutions
• Health and human services organizations
• Community-focused and purpose-driven organizations

Our focus is on transforming conversations, causes, cultures and communities for the better by uniting diverse ideas, people and resources around a clear, shared purpose.

Purpose and philosophy

• We believe every person and organization has the potential to effect positive change.
• When people, ideas and resources are united around a common purpose, they can create far more impact than any one element on its own.
• We apply this belief to brand strategy, storytelling and experience design for mission-driven organizations.

Founder

The agency was founded in 2014 by Hayley, who grew up in South Africa and was inspired by seeing both social injustice and the power of shared purpose.

Under the Additive banner, Hayley and the team have developed brand strategies, stories and experiences for a wide range of purpose-driven clients, including cities, healthcare organizations, universities and global nonprofits.

Where we are based

Additive is based in Brooklyn, New York, and works with clients across sectors that advance education, enhance health, empower communities and elevate humanity.

We support:

• Naming and taglines
• Messaging toolkits and training
• Content and video development
• Visual identity toolkits and training
• Brand tools and templates

Brand Experiences services

We help organizations bring their brands to life through:

• Brand implementation
• Communications planning
• Brand governance strategy
• Website design and development
• Campaign development

These services are designed for mission-driven organizations working across education, health, communities and broader humanity-focused causes.

*Note: Specific deliverables, project timelines and pricing are defined directly with each client and are not listed here.*

The Additive Agency helps purpose-driven organizations clarify the essence of their brand and align it with strategy and impact.

Brand Essence services

We support clients with:

• Business strategy – aligning brand with organizational goals and impact.
• Strategic planning – incorporating brand into long-term plans.
• Brand analysis – understanding current perceptions, strengths and gaps.
• Brand strategy – defining what the brand stands for and how it shows up.
• Brand architecture strategy – structuring portfolios of programs, initiatives, sub-brands and offerings.

These services are tailored for nonprofits, NGOs, social enterprises, universities and other purpose-driven organizations.

Types of outcomes

Brand Essence work typically results in clearer positioning, stronger alignment with mission and values, and a foundation for consistent expressions and experiences across all touchpoints.

*Note: Specific project scopes, timelines and fees are defined directly with each client and are not listed here.*

Business name: Additive Impact, LLC (The Additive Agency)

Address: 400 Third Avenue, 2nd Floor Brooklyn, NY 11215 United States

Phone: 646-755-7510

General email: info@theadditiveagency.com

Career opportunities

For career opportunities and job-related inquiries, contact:

• Careers email: careers@theadditiveagency.com

Notes

• Typical office hours are not listed on the website. For meeting times or availability, please contact the team directly via phone or email.
• The agency welcomes new partners, contributors and collaborators who are interested in amplifying their impact.

Names South Africa as a service area. Areas beyond these are not published.

Examples of the types of organizations and sectors we serve include:

• Community-focused organizations and initiatives
• Education and universities
• Health-focused organizations
• Humanity- and social justice–focused organizations
• Nonprofits, NGOs and social enterprises

Types of brand projects

Additive has led or contributed to projects involving:

• Brand research and insights
• Brand strategy and positioning
• Brand messaging
• Naming and taglines
• Visual identity
• Brand architecture
• Brand implementation
• Campaign development
• Website design and development

Impact focus

Across our work, we are driven to deliver:

• Clear insights
• Compelling ideas
• Dynamic identities

that help transform communities, conversations and causes for good.

Ask anyway — the agent will say plainly that it is not published rather than guess.