Tad Ware and Company

What the agency does

• Helps companies identify unseen market opportunities and improve underperforming programs.
• Crafts brand experiences that inspire, surprise and delight users while making their lives easier and better.
• Balances both the business and human sides of a brand to improve the lives of clients and their customers.

Approach and philosophy

• People-first: The agency puts people at the center of strategy, creative and content, focusing on real needs and outcomes.
• Unconventional solutions: Tad Ware and Company avoids "razzle dazzle" for its own sake, instead aiming for original ideas that solve real business problems.
• Creative intelligence: Brings insight into customer expectations, marketplace best practices and unmet opportunities.
• Thoughtful content: Develops messaging that is relevant, real, purposeful, problem-solving, aspirational, accessible and actionable.
• Human sensibility: Uses technology to create personalized experiences that anticipate needs, simplify the complex and deliver unexpected delight.

Location and reach

• Based in Minneapolis, Minnesota.
• Works with brands across consumer, food, software technology, medical, med-tech, financial services, retail, hospitality and other sectors.

For more on specific services, see the separate capabilities documents.

• Maintains and grows healthy, thriving brands in a complex, changing marketplace.
• Researches, crafts and cultivates brands so they reach their maximum potential.
• Designs brand experiences that deliver the right message to the right people, when and where they need it most.

Key brand experience services

• Brand definition and design
• Brand research and insights
• Brand planning and strategic road-mapping
• Customer experience design
• Market planning
• Campaign and marketing communications
• Digital experience design and execution

These services can support needs such as brand refreshes, new brand identities, integrated campaigns and ongoing brand stewardship.

Tad Ware and Company has deep experience in creating and managing content that fuels modern marketing.

Content philosophy

• Has been strategizing, creating and producing content in-house for decades.
• Treats content as the ongoing fuel for a brand's marketing engine.
• Focuses on meaningful, audience-driven messaging.

Key content services

• Content strategy
• Social media strategy
• Community management
• Content development and production (including copy, design and other formats)
• Photography and video content

These services support brands that want to lead content conversations today and prepare for a more personalized, one-to-one marketing world.

Tad Ware and Company helps clients embrace change and build more agile, future-ready brands.

Innovation focus

• Supports clients in unlocking new markets and developing new products.
• Helps lead digital transformation and brand personalization initiatives.
• Keeps people and user needs at the center of innovation work.

Key innovation and strategy services

• Innovation and ideation workshops
• Market strategy and consulting
• Research and testing
• Product design and product strategy
• Transformation consulting
• Customer experience strategy
• Personalization strategy
• Content strategy
• Prioritization and governance

These offerings are designed to create brand agility and help organizations navigate ongoing marketplace change.

Phone

• Main phone: 612-338-2311

Email contacts

• General inquiries: info@tadware.com
• General inquiries (alternate): amena@tadware.com
• New business inquiries: george@tadware.com

Online contact

• Prospective and current clients can also reach the agency through the contact form on the Tad Ware and Company website.

If you need details beyond what is listed here (such as project-specific information), the agency recommends getting in touch directly using the phone number or email addresses above.

Lists Ware as a location. Names Ware as a service area. Areas beyond these are not published.

Culture and values

The agency emphasizes three core principles in how it operates:

• Empathy – Recognizing that everyone has real-life challenges and striving to maintain a supportive, positive environment while still delivering strong client work.
• Honesty – Being honest and transparent with clients and team members, and expecting the same in return.
• Simplicity – Avoiding unnecessary meetings, processes and rules so people can stay focused on doing great work for clients.

Work-life balance

• Strives to provide a family-friendly, people-first work environment.
• Aims to empower staff to live balanced lives so they can bring energy and enthusiasm to client work.

Example benefits

Benefits highlighted on the website include:

• Work/life balance focus
• Health and life insurance plan
• Flexible 37.5-hour workweek
• Summer Fridays
• Generous paid time off (PTO)
• Downtown North Loop (Minneapolis) location
• Dog-friendly office

Career opportunities

Tad Ware and Company periodically seeks new business generators and other talented professionals who are passionate about helping clients create communications and content based on innovative ideas.

Areas of interest include strategic planning, account management, creative, digital, analytics and related disciplines.

How to express interest: Candidates are invited to email their resume to ben@tadware.com as noted on the careers page of the website.

The team has experience across sectors including:

• Consumer goods and packaged foods
• Retail (including convenience and grocery)
• Pet products and services
• Software and technology
• Medical and med-tech
• Financial services
• Hospitality and travel
• Insect and pest control solutions

Selected client and case study examples

Examples highlighted on the Tad Ware and Company website include:

• Chuck and Don's Pet Food and Supplies – Brand and content work under the theme "Because you're family."
• Lifecore Biomedical – Campaigns focused on "Making progress possible for any challenge."
• Frescados Premium Tortillas – Inspiring a refreshed brand look and presence.
• MGK Insect Control Solutions – Building a brand from the ground up, including a complete campaign for Shockwave Aerosol and long-term partnership support across collateral, packaging, tradeshows and digital marketing.
• Kwik Trip – Reimagining the snack aisle.
• Kroger – Creating content that showcases food and products.
• Cargill Value Added Meats – Communicating product stories and statistics.
• Osprey Medical – Developing informative product campaigns.

Leadership and past experience

Leaders at Tad Ware and Company bring experience from prior work with brands such as:

• AT&T
• Medtronic
• Arctic Cat
• Ecolab
• Schwan's
• Hormel
• Royal Caribbean Cruise Lines
• 3M
• Kemps
• Sun-Maid
• Target
• Williams-Sonoma
• U.S. Bank
• Gray Plant Mooty Law
• CHS

This mix of current and past engagements illustrates the agency's experience with both consumer and B2B organizations.

Ask anyway — the agent will say plainly that it is not published rather than guess.