StatenWeb

After over a decade building websites, web apps and software for brands such as Campbell's Soup, Bloomberg and Penguin Random House, Mat launched StatenWeb to provide simple, fast, conversion-focused websites for businesses that need a professional online presence.

What StatenWeb does

• Designs and develops custom websites and web applications
• Specializes in WordPress and Shopify development
• Builds sites that are mobile-friendly, fast and easy to manage
• Supports businesses ranging from local boutiques to enterprise organizations

Approach and philosophy

• Focus on clear, user-friendly design that tells each client's story
• Custom-developed solutions rather than cookie-cutter templates
• All development work is done in-house
• Emphasis on performance, security and scalability
• Websites and campaigns are built to generate leads and convert visitors into paying customers

Client relationship

• StatenWeb aims to empower clients to manage their own websites rather than locking them into restrictive long-term contracts
• Training and guidance are provided so clients can update and maintain their sites
• StatenWeb remains available for ongoing support after launch — "once a client, always a client"

Leadership

• Founder and lead developer: Mat Gargano
• Mat has been an Adjunct Professor of Computer Science at the City University of New York (CUNY), College of Staten Island since 2018, teaching and mentoring the next generation of developers.

• Logo design
• Creation of professional, memorable logos for use online and offline
• Designs aimed at helping businesses stand out from competitors

• Brand identity development
• Selection and definition of brand colors
• Font and typography choices
• Exploration and documentation of tone of voice

• Brand usage guidance
• Advice on how to use branding consistently across websites, social media and other communications

• Graphic design support
• On-demand digital graphic design for web, social media and other assets on a per-project basis

Positioning

• StatenWeb positions itself as more than a logo design shop — it is a full-service digital agency with:
• Graphic designers
• Web designers
• Advertising and SEO professionals
• Branding work can be integrated with website design and digital marketing campaigns so that visuals, messaging and online presence align.

StatenWeb provides digital marketing services to help businesses attract more visitors and convert them into customers.

Search Engine Optimization (SEO)

• On-site SEO work to help pages rank higher in search results
• Focus on helping clients appear prominently on Google for relevant searches
• SEO support as part of StatenWeb's wider web design and development services

Pay Per Click (PPC) advertising

• Strategy and setup of pay-per-click campaigns
• Platforms include:
• Google search ads
• Facebook, Instagram and TikTok ads, with targeting based on interests, jobs, education and other factors
• Campaigns can be used for:
• Lead generation
• Brand awareness and reach

Content creation and strategy

• Planning and creation of articles, posts and other content to attract and retain customers
• Collaboration with clients to:
• Define target audiences and what they are searching for
• Identify topics and frequently asked questions to address
• Graphic design support for:
• Infographics
• Social-media-ready visuals
• Setup of website analytics to track metrics such as page views and conversions

Local and broader marketing

• Experience in local SEO and marketing for Staten Island and New York City businesses
• Capability to support campaigns for businesses that serve regional, national or global audiences.

E-Commerce Web Design Services (Shopify and WooCommerce)

StatenWeb designs and develops custom e-commerce websites using Shopify and WooCommerce for businesses ranging from small shops to enterprise-level stores.

E-commerce services

• Custom design and build of online stores on Shopify or WooCommerce
• Mobile-responsive storefronts that work on phones, tablets and desktops
• Setup of product catalogs, categories and basic store configuration
• Integration of payment processors and shipping options (including support for drop shipping partners where required)
• Analytics and tracking setup to monitor store performance
• Training so store owners can manage products and orders
• Optional ongoing maintenance packages after launch (no long-term contracts stated on the site)

WooCommerce (WordPress) projects

• Uses WooCommerce to add scalable e-commerce to WordPress sites
• Suitable for stores with anywhere from a single product to very large catalogs
• Offers extensive customization options because WooCommerce is built on WordPress
• Relies on appropriate hosting and regular updates for performance and security

Shopify projects

• Builds Shopify-based online stores for businesses that prefer a hosted, software-as-a-service platform
• Emphasis on ease of setup, straightforward checkout and built-in hosting and support from Shopify
• Integrates well with in-person Point of Sale (PoS) systems for businesses selling both online and in-store

Platform selection

• StatenWeb helps clients decide between Shopify and WooCommerce based on:
• Business size and growth plans
• Budget
• Desired level of customization
• Technical comfort and internal resources
• The platform recommendation is made as part of StatenWeb's intake and discovery process for each e-commerce project.

If you have questions or would like to discuss a project, you can reach StatenWeb by phone or email to start the conversation.

Location and service area

• Based in Staten Island, New York
• Works with clients on Staten Island and throughout New York City
• Also serves clients across the United States and internationally

Office hours

• Specific office hours are not listed on the website.
• Prospective clients should call or email to arrange a consultation or discuss availability.

Lists Hammond, New York City, Staten Island, and Palo Alto as a location. Names New York, United States, New York City, and Staten Island as a service area. Areas beyond these are not published.

• Custom WordPress websites
• Design and development of fully custom WordPress sites
• Suitable for simple brochure sites through to complex, content-rich websites
• Responsive layouts optimized for smartphones, tablets, laptops and desktops

• Web applications and custom functionality
• Development of web apps and custom features tailored to business needs
• API integrations and technical implementation handled in-house

• Hosting, maintenance and support
• Guidance on domain name purchase and hosting setup
• Ongoing maintenance and technical support for WordPress sites
• Performance improvements such as code optimization and reducing unnecessary plugins

Who these services are for

• Local small businesses needing a professional online presence
• Growing companies that have outgrown DIY website builders
• Organizations that require custom functionality or integrations
• Businesses in Staten Island, greater New York City and beyond

Design principles

• Simple, user-friendly interfaces
• Clear structure that helps visitors find information quickly
• Fast-loading pages
• Designs created to encourage visitors to contact the business or become customers

Ask anyway — the agent will say plainly that it is not published rather than guess.