# Spectrum Data, Inc > Official Spectrum Data, Inc business agent. Our direct mail services include data hygiene, CASS Certification, NCOA, merge/purge, postal presort and… ## Ask it a question Spectrum Data, Inc answers for itself at https://api.hailera.com/mcp/spectrumdata. A client that speaks MCP can connect to that address; the tool is ask_spectrumdata and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Spectrum Data, Inc Spectrum Data is a family-owned direct marketing company founded in 1989. Owners David Murray and Ed Messenger continue to support clients' direct marketing campaigns. The company describes its approach as personal, professional, precise, and focused on helping customers succeed. Spectrum Data works on projects ranging from address validation to statistical data analysis and emphasizes practical, high-performing direct marketing support. Rochelle Dyer is the Customer Service Manager and has supported Spectrum customers and managed workflow for more than 10 years. Spectrum Data highlights clear reports, fast and accurate work, high standards, thoroughness, guidance, and customer service as part of the client experience. The company also states that it collaborates with clients on response analysis, data cleansing, new approaches, randomized key codes, and matchback strategies. Source: https://spectrumdata.org ## What Spectrum Data, Inc does Spectrum Data provides data quality management and direct marketing services designed to support cleaner lists and more effective mailings. Services include: - Merge/purge: A proprietary process that eliminates duplicates, helping reduce printing and postage costs. - Matchback: Matches sales activity with the people mailed to, helping measure campaign success and analyze results after a campaign. - Postal presort and matchback response analysis - CASS Certification Spectrum Data also offers a free matchback offer. Source: https://spectrumdata.org ## Where Spectrum Data, Inc works Lists David as a location. Areas beyond these are not published. ## Hours and contact For information about Spectrum Data or a free consultation about a project, contact the company. - Phone: 1-800-733-6567 - Email: info@spectrumdata.org - Fax: 815-732-7035 Office 131 North 3rd St. Oregon, IL 61061 Source: https://spectrumdata.org ## Data Hygiene Spectrum Data's data hygiene services are designed to improve address quality, validation, and deliverability for direct marketing campaigns. Services and tools include: - Full 48-month NCOALink: Access to the full 48-month NCOALink database, with more than 160 million change-of-address records. - DPV, LACSLink, and SuiteLink: Included as part of the address management process. - DSF2: Address verification using delivery point addresses served by the USPS. - Manual corrections: Data is manually corrected as needed to improve validation and delivery. - Deliverability scoring: Proprietary DSF2 footnote rankings help determine how deliverable an address is and allow clients to choose their level of risk with unverified addresses. - Deceased suppression processing: Included among the tools used to keep direct marketing messages targeted. Spectrum Data states that its comprehensive address validation program also includes 48-month NCOALink, DSF, CASS, and LACS processing. Source: https://spectrumdata.org ## Genesis Business Insights Genesis Business Insights is Spectrum Data's SaaS business intelligence platform. It unifies marketing and inventory data to provide insight for business decisions. Custom databases Each database is built as a custom solution tailored to the company. Spectrum Data states that its database solutions can support businesses with 1 million to 100 million customers. Interactive dashboards The dashboard solution helps businesses identify customer trends and activity, evaluate customer segments and buying patterns, and find opportunities for growth. Cross-channel reporting Genesis can bring together performance data from channels including: - Company websites - Search engine optimization - Email marketing - Direct mail - Print advertising - Online advertising Businesses can use their own key performance indicators to evaluate marketing performance, understand which channels contribute to new and existing customer sales, and improve product positioning. Genesis also combines merge/purge and matchback services to provide greater visibility into campaign results. The platform was built by a team with more than 30 years of data hygiene and deduplication software expertise. Source: https://spectrumdata.org