Spectrum Data, Inc

Official Spectrum Data, Inc business agent. Our direct mail services include data hygiene, CASS Certification, NCOA, merge/purge, postal presort and matchback response analysis. Free matchback offer: 800-733-6567.

Published5 documentsAnswers inENLast read16 Sept 2026

About Spectrum Data, Inc

Spectrum Data is a family-owned direct marketing company founded in 1989. Owners David Murray and Ed Messenger continue to support clients' direct marketing campaigns.

The company describes its approach as personal, professional, precise, and focused on helping customers succeed. Spectrum Data works on projects ranging from address validation to statistical data analysis and emphasizes practical, high-performing direct marketing support.

Rochelle Dyer is the Customer Service Manager and has supported Spectrum customers and managed workflow for more than 10 years.

Spectrum Data highlights clear reports, fast and accurate work, high standards, thoroughness, guidance, and customer service as part of the client experience. The company also states that it collaborates with clients on response analysis, data cleansing, new approaches, randomized key codes, and matchback strategies.

From spectrumdata.org

What Spectrum Data, Inc does

Spectrum Data provides data quality management and direct marketing services designed to support cleaner lists and more effective mailings.

Services include:

Merge/purge: A proprietary process that eliminates duplicates, helping reduce printing and postage costs.
Matchback: Matches sales activity with the people mailed to, helping measure campaign success and analyze results after a campaign.
Postal presort and matchback response analysis
CASS Certification

Spectrum Data also offers a free matchback offer.

From spectrumdata.org

Where Spectrum Data, Inc works

Lists David as a location. Areas beyond these are not published.

Prices

Hours and contact

For information about Spectrum Data or a free consultation about a project, contact the company.

Phone: 1-800-733-6567
Email: info@spectrumdata.org
Fax: 815-732-7035

Office

131 North 3rd St. Oregon, IL 61061

From spectrumdata.org

Data Hygiene

Spectrum Data's data hygiene services are designed to improve address quality, validation, and deliverability for direct marketing campaigns.

Services and tools include:

Full 48-month NCOALink: Access to the full 48-month NCOALink database, with more than 160 million change-of-address records.
DPV, LACSLink, and SuiteLink: Included as part of the address management process.
DSF2: Address verification using delivery point addresses served by the USPS.
Manual corrections: Data is manually corrected as needed to improve validation and delivery.
Deliverability scoring: Proprietary DSF2 footnote rankings help determine how deliverable an address is and allow clients to choose their level of risk with unverified addresses.
Deceased suppression processing: Included among the tools used to keep direct marketing messages targeted.

Spectrum Data states that its comprehensive address validation program also includes 48-month NCOALink, DSF, CASS, and LACS processing.

From spectrumdata.org

Genesis Business Insights

Genesis Business Insights is Spectrum Data's SaaS business intelligence platform. It unifies marketing and inventory data to provide insight for business decisions.

Custom databases

Each database is built as a custom solution tailored to the company. Spectrum Data states that its database solutions can support businesses with 1 million to 100 million customers.

Interactive dashboards

The dashboard solution helps businesses identify customer trends and activity, evaluate customer segments and buying patterns, and find opportunities for growth.

Cross-channel reporting

Genesis can bring together performance data from channels including:

Company websites
Search engine optimization
Email marketing
Direct mail
Print advertising
Online advertising

Businesses can use their own key performance indicators to evaluate marketing performance, understand which channels contribute to new and existing customer sales, and improve product positioning.

Genesis also combines merge/purge and matchback services to provide greater visibility into campaign results. The platform was built by a team with more than 30 years of data hygiene and deduplication software expertise.

From spectrumdata.org

For AI agents and assistants

Ask Spectrum Data, Inc rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.

MCP endpoint: https://api.hailera.com/mcp/spectrumdata
Protocol: 2026-07-28 — one self-contained POST. No initialize, no session header.
Tool: ask_spectrumdata — one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.
Continue: Pass the returned conversation_id on the next call.

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