Socialknowhow

Mission and vision

• Mission: Support business growth by bringing together data-driven strategy, technology, and creative execution into solutions designed to perform.
• Vision: Make marketing work clearly, cohesively, and in a way that drives real results.

Shared values

Social Know How's values are driven, results-driven, nimble, authentic, methodical, innovative, and connected. These values guide the agency's strategies, campaigns, and client work.

The agency also sponsors, volunteers, and participates in community initiatives, youth development programs, programs for seniors, and charitable causes in Vaughan and York Region.

• Marketing strategy and growth roadmaps, including research, positioning, channel recommendations, budget allocation, and six- to twelve-month planning
• Fractional CMO and consulting services, including senior marketing leadership, team oversight, vendor management, and accountability to revenue
• Social media management, including strategy, content production, publishing, community management, and monthly reporting
• Social media advertising on Facebook, Instagram, and LinkedIn, including campaign build, creative, audience strategy, Conversions API tracking, and optimization
• SEO and AI search optimization, including answer engine optimization for ChatGPT, Gemini, Perplexity, Microsoft Copilot, and Google AI Overviews
• Corporate video and photography, including brand films, corporate video, social content shoots, drone photography, and product photography
• Website design and development, content strategy, copywriting, marketing operations automation, lead routing, follow-up sequences, and reporting pipelines

Social Know How works with owners who have become their own marketing department, multi-location or franchise organizations with fragmented marketing, and internal marketing teams needing additional capacity or specialist expertise.

Political Campaign Marketing

Social Know How provides political campaign marketing services for municipal, provincial, and federal candidates and parties across Canada. The agency has worked on campaigns at every level, including more than 50 campaigns since 2014.

Services include

• Campaign branding, visual identity, and design direction
• Campaign strategy, messaging frameworks, and platform positioning
• Digital advertising across Facebook, Google, and programmatic platforms
• Connected TV and digital out-of-home advertising strategy
• Voter outreach planning, canvassing, and door-to-door materials
• Social media management and community engagement support
• Campaign websites and landing pages
• Video content planning, scripting, and production support
• Get-out-the-vote planning and election day coordination
• Target audience segmentation and voter base strategy
• Campaign management tools, resources, and operational playbooks

The service is designed for candidates who need help building a campaign strategy, refining their message, creating a more structured approach, or combining political campaign knowledge with marketing execution.

• Social media management: From $3,500 per month
• Social media advertising management: From $3,000 per month plus ad spend. Social Know How does not mark up media spend.
• SEO and AI search optimization: From $2,500 per month

The total cost depends on how many services run together and how much production is involved. Strategy and planning is priced as a one-time engagement, separate from execution. Website and content work is scoped individually.

Typical client profile

Social Know How typically works with companies generating between $10 million and $50 million in revenue, with approximately 25 to 200 employees, that are already investing around $5,000 or more per month in marketing. The agency also works outside that range when the opportunity warrants it, from about $5 million up to $100 million and beyond.

Measuring performance

Engagements report against metrics agreed at the start rather than activity alone. Lead-generation reporting can include cost per qualified lead and lead volume. Brand-work reporting can include reach, engagement rate, and cost per engagement. Reporting is monthly, and the numbers belong to the client.

Contact

• Email: info@socialknowhow.com
• Canada: 416.930.6581
• USA: 1.844.763.3421
• Canada head office: 7675 Highway 27, Unit 25B, Vaughan, Ontario, Canada L4L 4M5
• USA office: 7901 4th St N, STE 300, St. Petersburg, FL 33702

The agency offers a free, no-commitment 15-minute discovery call or Discovery Zoom Chat.

Website and landing page development

Services include:

• Custom website design and development using WordPress and other platforms
• Mobile-first, responsive layouts
• Landing pages for campaigns and lead generation
• SEO-ready structure and technical setup
• Website updates, optimization, and performance improvements
• E-commerce and service catalogue development
• Integration with CRM, booking, and marketing tools

Content creation

Content services include:

• Video scripts, storyboards, and production planning
• Brand messaging, taglines, and company copywriting
• Blog articles and long-form content
• Website copywriting and page content
• Social media captions and campaign copy
• Email marketing copywriting
• Content planning and editorial calendars

Website and content work is scoped individually, with ranges published on the pricing page.