SixSpeed

• Partners with "the world's most adventurous brands" to make them impossible to imitate.
• Helps brands create and own a unique position — a "category of one" — in their space.
• Works with brands that want to create categories, build lifestyles, and blaze new paths.
• Focuses on ideas and experiences that provoke people to take action, not just notice a message.

Who SixSpeed is

• Independent advertising and creative agency.
• Employee-owned, audience-first, and built to deliver big ideas at speed.
• Headquartered at 4828 West 35th Street, Minneapolis, MN 55416.

Principles and values

SixSpeed emphasizes four core principles in how it shows up for clients and each other:

1. Do the right thing – Prioritizing what is right for clients, coworkers, and the broader community, even when it is not the easiest route.
2. Give a shit – Stepping in where needed, helping one another with abandon, and taking ownership regardless of job title.
3. Don't look down – Embracing strategic risk and avoiding playing it too safe so brands and people can grow.
4. Go deep – Committing to real curiosity and deep understanding of the people, industries, and brands served.

Types of clients

SixSpeed works with brands that are:

• Adventurous and willing to take strategic risks.
• Looking to stand out from competitors and reach new audiences.
• Interested in creating lifestyle-driven brands and paths rather than following established templates.

Example categories of work highlighted on the site include outdoor, lifestyle, and consumer brands (for example: Polaris, Yuengling Brewing, American Public Media Group, Batteries Plus, Club Car, WBC, health and medical brands, and others).

Leadership team (selected roles)

• Kevin Reilly – President / CEO
• Joel Haugen – CFO / COO
• Grant Johnson – Chief Creative Officer / Co‑founder
• Taylor Marks – VP of Strategy
• Alex Cullen – VP of Media and Analytics
• Grant Parsons – Executive Creative Director
• Jake Larson – VP of Account
• Tiffany Jackson – VP of Public Relations
• Kristina Wright – Director of People Operations
• Sarah Koster – Creative Director
• Chris Staples – Creative Director
• Katie Nelson – Director of Project Management
• Randy Cunningham – Account Director
• Jack Plahn – Senior Director of Production

SixSpeed follows a people-first, insight-driven process:

1. Understand – Quickly but thoughtfully develops insight into audiences, categories, and business challenges so that action is based on more than a guess.
2. Provoke – Uses outside perspective plus clients' industry knowledge to push into fresh, bold ideas that stand out in a crowded media landscape.
3. Distinguish – Helps brands become a "party of one" by carving out ownable territory and building distinct assets and experiences.

Core service areas

Strategy

Strategy services are focused on deeply understanding audiences and building a foundation that moves the business forward. Capabilities called out on the site include:

• Consumer insights and motivations
• Audience segmentation
• Brand and product positioning
• Brand architecture
• Brand strategy
• Connections strategy
• Go‑to‑market and campaign strategy
• Digital and social strategy
• Influencer and PR strategy
• Content strategy
• Market selection

Creative

Creative services connect insight to ideas and executions that make people feel something and take action. Capabilities include:

• Creative platforms
• Integrated brand campaigns
• Integrated product launches
• Organic and paid advertising content
• Licensing and partnerships
• Concepting and design
• Experiential creative
• Branding and visual identity systems
• Logo and color development
• Voice and tone development
• Package design
• In‑store / point‑of‑purchase (POP) materials

Experiential and events

SixSpeed creates experiences and events that bring brands to life in the real world, including:

• Amplified events and activations
• Mobile tours
• PR stunts
• Trade shows
• Brand‑owned events
• Product launches
• Earned media activations and PR

Content production

SixSpeed can handle content production end‑to‑end, from capture through post‑production. Capabilities include:

• Large‑scale content capture
• Nimble content capture
• Video editing
• Animation and motion graphics
• Sound mixing and finalization
• Color correcting and finalization

Media (high level)

SixSpeed also provides integrated media strategy, planning, buying, and analytics. A dedicated media services document covers these details.

Types of outcomes

Case studies highlighted on the site show work such as:

• Launching new products and experiences.
• Repositioning and refreshing established brands.
• Building campaigns that drive measurable business results across channels.
• Creating high‑impact stunts and experiential moments that earn attention.

SixSpeed offers integrated media strategy, planning, activation, and optimization across digital and traditional channels.

Philosophy and value

• Focuses on media that ties directly to business outcomes, not vanity metrics.
• Uses custom, human‑led strategies instead of off‑the‑shelf playbooks.
• Connects media closely with strategy and creative by operating under one roof.
• Works across channels to avoid siloed planning and execution.
• Uses data and testing to continuously improve performance.

The agency notes long‑term improvements in media performance for clients through its approach.

Process: from insight to impact

Typical steps described on the site include:

1. Set objectives – Define clear OKRs and KPIs aligned with business goals.
2. Model and plan – Use proprietary media mix modeling to inform channel strategy.
3. Activate – Execute campaigns across digital and traditional channels.
4. Optimize – Monitor performance in near real time and adjust continuously.
5. Report and learn – Deliver ongoing insights to guide future decisions.

Core media capabilities

SixSpeed lists expertise in the following areas:

Search engine marketing (SEM)

• Managing responsive search ads, local listings, and shopping ads.
• Campaign architecture and configuration.
• In‑platform optimizations, reporting, and audits.
• Market research campaigns and training.

Paid social

• Strategy and execution across major platforms (for example: Facebook, Instagram, LinkedIn) and emerging channels (such as TikTok and Reddit).
• Day‑to‑day management, optimization, measurement, and content collaboration.

Display (programmatic and direct)

• Planning, negotiating, buying, and reporting across multiple DSPs and direct publisher relationships.
• Programmatic display and direct buys as appropriate to goals.

Influencer

• Planning and managing full‑funnel influencer programs.
• Negotiating with individual creators and influencer networks.
• Project management and reporting.

Shopper marketing

• Planning, buying, and reporting across commerce and retail media platforms such as Amazon, Roundel, Walmart Connect, and Instacart.

Video (linear and OTT)

• Holistic planning and buying across formats and platforms, including national, local, and addressable channels (OTT, CTV, and linear TV).

Audio (podcast, radio, streaming)

• Terrestrial radio, streaming audio, and podcasts (direct or programmatic) planning and buying.

Out‑of‑home (OOH)

• Planning and executing print and digital OOH programs.
• Custom installations and guerrilla marketing as appropriate.

Data, measurement, and optimization

SixSpeed supports media programs with:

• A proprietary media mix model that blends past performance, media habits, and ROI insights.
• A personalized audience engine using first‑ and third‑party data to create evolving audience segments.
• A real‑time dashboard that tracks marketing spend, campaign performance, and business outcomes, with customizable reporting.
• A test‑and‑learn "learning lab" approach using a 70/20/10 framework (strong foundations plus calculated experimentation).

Example media work

Example categories of media work highlighted on the site include campaigns for:

• Healthcare and orthopedics.
• Financial and insurance brands.
• Technology and manufacturing companies.

Specific case study details may change over time; refer to current case studies on sixspeed.com for the latest examples.

The contact page notes there is active construction near the office, but the agency is open and there is plenty of parking available nearby.

General contact

• General email: info@sixspeed.com
• Main phone: (952) 767‑3464

Use these details for general questions about SixSpeed, who they are, and what they do.

New business and project inquiries

• SixSpeed invites potential partners to reach out about new business and project opportunities through the contact form on the website.
• On the contact page, this is described under "New Business – Partner with us".

If you have a specific brief or project in mind, you can:

• Start via the new business/contact form on sixspeed.com, or
• Use the general contact details above and note that your inquiry is about new business.

Careers contacts

For questions about open roles or future opportunities:

• Careers email: careers@sixspeed.com
• Current openings and internship opportunities are listed on the Careers page at sixspeed.com.

Social channels

SixSpeed maintains active social profiles, including:

• Instagram
• Facebook
• LinkedIn
• YouTube

Check the website footer for the most current social links.

Lists Mobile, Wright, Jackson, Dayton, Taylor, and Minneapolis as a location. Names Minnesota as a service area. Areas beyond these are not published.

Benefits and support

Benefits and cultural elements highlighted on the site include:

• Health and wellness coverage – Medical, vision, dental, life insurance, and 401(k) matching.
• Paid time away – Flexible, non‑accrual PTO, hybrid working options, and parental leave.
• People‑powered perks – Examples mentioned include referral bonuses, Minnesota state park passes, onsite gym access, and member‑only custom footwear.
• Growth and learning – Emphasis on hands‑on opportunities, autonomy, and career acceleration at all levels.

Who tends to thrive here

Traits SixSpeed calls out for people who are a strong fit:

• Genuine, curious, and fast with the tools of their trade.
• Thrive in collaboration and believe the best ideas come from working together.
• Take ownership, follow through, and deliver on commitments.
• Bring energy and optimism, even when solving tough problems.
• Are excited to build impactful work with national brands at an independent Minneapolis agency.

Current openings and future opportunities

• Current roles and internships are listed on the Careers page at sixspeed.com.
• The site also provides a "Future Opportunities" application for candidates who want to be considered even if a matching role is not posted yet.

Role details such as responsibilities, required experience, and compensation ranges are provided per‑position on the careers page and may change over time.

How to inquire

• Careers email: careers@sixspeed.com
• Careers page: Visit the Careers section on sixspeed.com to see current openings and submit an application.

Commitment to diversity, equity, and inclusion

SixSpeed states that it is committed to building a more diverse, equitable, and inclusive place to think and make. The agency highlights that:

• Diversity of thought is essential to strong work.
• The culture is intended to be one where good‑natured people are accepted, encouraged to learn, and free to bring forward all aspects of their identity.
• In its work, the team challenges assumptions, looks beyond core audiences for growth, and brings outside perspectives to uncover new insights.

Ask anyway — the agent will say plainly that it is not published rather than guess.