Simbe Robotics

Mission, purpose and vision

• Purpose: Simbe empowers better retail for shoppers, employees and brands by providing a single source of in-store intelligence.
• Vision: build the single source for in-store intelligence and redefine retail's standard for operational excellence.
• Mission: use AI and automation to power every retailer in North America and the world's top 100 retailers.

What Simbe does

• Combines computer vision, autonomous robots, RFID and fixed sensors into a unified platform for physical retail.
• Provides accurate, high-frequency data on inventory, pricing, promotions and shelf execution across every SKU.
• Helps retailers improve on-shelf availability, price and promotion accuracy, planogram compliance and omnichannel execution.

Headquarters

• Based in Burlingame, California (94080), USA.

Leadership

Simbe's leadership team includes:

• Chief Executive Officer and Cofounder
• Chief Technology Officer and Cofounder
• Chief Design Officer and Cofounder
• Chief Operations Officer
• Senior Vice President, Marketing
• Senior Vice President, Sales
• Senior Vice President, Strategy and Client Success
• Vice Presidents across Product, Customer Experience, People, and AI and Computer Vision.

(Names and roles may change over time; refer to Simbe's "Who We Are" page on simberobotics.com for the latest leadership roster.)

• Tally reads price tags, barcodes and SKUs on the shelf.
• The platform compares shelf prices with store systems.
• Pricing alerts notify associates when items are incorrect or missing.

Promotion execution

• Verifies that promotional signage, tags and product placement are correct.
• Helps ensure advertised promotions are active in the right locations and time windows.
• Supports tests of new pricing and promotional strategies.

Penalty and risk reduction

• Reduces manual price checks that are prone to error.
• Helps keep shelf prices aligned with checkout systems.
• Aims to minimize regulatory fines or customer complaints related to pricing discrepancies.

ESL (electronic shelf label) integration

• Integrates with ESL systems to synchronize digital shelf tags with Simbe's data.
• Supports near real-time price updates so promotions start and end on time.

Detailed deployment options, integrations and performance metrics are discussed directly with Simbe during evaluation and rollout.

Sales and deployment

• Sales and deployment email: sales@simberobotics.com

Use this contact for:

• Exploring whether Simbe is a fit for your retail banner.
• Requesting a product demo or pilot discussion.
• Questions about deployment, rollout and program design.

General inquiries

• General inquiries email: info@simberobotics.com

Use this contact for:

• Non-sales questions about Simbe and its technology.
• Media or partnership introductions (if not using the press channels listed on the website).

Requesting a demo

Prospective customers can request a demo or more information via the "Get a Demo" and related request forms on Simbe's website. A Simbe representative will follow up to discuss needs, timelines and next steps.

For the most current contact options, forms and regional availability, refer to the "Contact Us" page on simberobotics.com.

Published information highlights that:

• Simbe focuses on empowering humans with retail technology while tackling meaningful, real-world problems.
• The company emphasizes transparent, thorough and efficient hiring processes.
• A meaningful portion of employees have multi-year tenure, with regular internal promotions.

Culture and values

Simbe describes its culture with values such as:

• Retail driven: focused on delivering strong value to retailers, partners and investors.
• Empathetic: prioritizing support and respect for colleagues.
• Transparent: open communication and receptiveness to feedback.
• Agile: eager to learn and adapt to customer needs.
• Innovative: bold, design- and user-experience-focused product development.
• Leaders: high standards, accountability and category leadership.

Ways of working

Information on the careers page notes themes such as:

• Moving fast, shipping and iterating quickly.
• Empowered autonomy and ownership over outcomes.
• Flexibility in how and where work gets done, with an emphasis on results.
• Broad use of AI tools across functions.

Finding open roles

Current openings and detailed role descriptions are listed on Simbe's careers site, accessible from the "Work at Simbe" or "Careers" links on simberobotics.com.

Applicants should refer to the website for:

• Up-to-date job listings.
• Location specifics (onsite, hybrid, or remote where applicable).
• Application instructions and timelines.

Simbe's technology is used or positioned for:

• Grocery stores and supermarkets.
• Supercenters and hypermarkets.
• Wholesale clubs.
• Farm and ranch supply retailers.
• Home improvement and DIY retailers.
• Alcoholic beverage retailers.

Teams and roles supported

The Store Intelligence platform provides value to multiple functions, including:

• Store operations: daily execution, tasking and in-store workflows.
• Supply chain: replenishment, forecasting and logistics alignment.
• Merchandising and category management: planogram compliance and space optimization.
• Finance: loss avoidance, revenue protection and capital efficiency.
• IT and technology: platform integration, data infrastructure and security.

Simbe collaborates with both retailers and brand partners to share insights and support joint business planning.

• Autonomous and fixed sensors scan shelves multiple times per day.
• The system detects out-of-stocks, low-stock items, misplaced products and missing facings.
• Store teams receive prioritized to-do lists in the Simbe Mobile App so they can restock efficiently.

Typical value reported by retailers

Based on published case studies and Simbe's own reporting, retailers have achieved:

• Significant improvements in on-shelf availability.
• Measurable gains in price and promotion accuracy.
• Dozens of labor hours per store per week redirected from manual audits to shopper-facing work.

Specific percentage improvements vary by retailer and program design; Simbe shares detailed benchmarks and ROI ranges during sales discussions.

Store intelligence use cases related to inventory

• Continuous inventory auditing.
• Identifying and addressing systemic replenishment issues.
• Supporting more accurate ordering and forecasting.
• Improving pick accuracy and speed for e-commerce fulfillment.

For precise results and case-study metrics, retailers should contact Simbe directly.

Core components

• Tally: fully autonomous shelf-scanning inventory robot using advanced computer vision to capture shelf conditions across large-format stores during normal shopping hours.
• Tally Spot: fixed sensors that continuously monitor high-turnover or high-risk areas.
• Tally RFID: RFID-based sensors designed for soft goods and apparel, extending coverage beyond traditional computer-vision-only systems.
• Simbe Virtual Tour: remote store navigation with high-definition views so distributed teams can "walk" stores from anywhere.
• Simbe Mobile App: delivers near real-time alerts, prioritized task lists and workflows to store teams based on live shelf data.
• Simbe Brand Insights: provides store-level insights, reporting and collaboration tools for brands and vendor partners.

Key capabilities

• Digitizes physical stores to create a single, reliable source of truth for shelf and inventory data.
• Captures product availability, pricing, promotions, facings and planogram compliance multiple times per day.
• Integrates data from robots, fixed sensors, RFID and existing retailer systems.
• Surfaces prioritized, role-specific actions for store teams and central operations.

Outcomes the platform supports

Retailers use the platform to:

• Improve on-shelf availability.
• Increase price and promotion accuracy.
• Reduce manual auditing and repetitive tasks.
• Improve consistency and execution across locations.
• Strengthen collaboration with suppliers and brands.

Ask anyway — the agent will say plainly that it is not published rather than guess.