Shodenltd

Shoden Global has more than 20 years of experience in SEO, content strategy, guest posting, and digital PR. The business evolved from a traditional digital marketing practice into an agency focused on visibility in AI-generated answers and large language model recommendations.

The agency aims to help brands become more visible, recognized, cited, trusted, and positioned as leading solutions. Its approach combines traditional SEO foundations with AI-focused optimization, external authority building, and content designed for both buyers and AI systems.

Reported results

• Increased organic visits for a fintech company from 300 to 5,000 in eight months.
• Achieved a 400% increase in AI visibility for a technology startup in four months.
• Generated 1,100 AI mentions and 743 citations for a global brand over 12 months.
• Increased leads by 220% for a B2B cybersecurity company in four months.

Shoden Global states that it has helped more than 100 brands through its LLM SEO and high-impact listicle services.

Discover

The agency audits a brand's AI visibility across ChatGPT, Perplexity, Google AI Overviews, Claude, and Gemini. The audit identifies where the brand is named or cited, where competitors are visible, and which gaps may offer opportunities for improvement.

Seed and build

Shoden Global develops an LLM Seeding strategy by combining LLM SEO, listicle services, and on-site page optimization. The goal is to place useful, citation-worthy brand signals on a company website and across trusted industry sources, publications, expert roundups, communities, and other relevant content environments.

Earn citations in AI answers

The agency tracks citations and uses performance insights to refine the strategy. As content and placements accumulate, the aim is to increase brand mentions and citations in AI Overviews, ChatGPT answers, Perplexity, and other answer engines.

Core services

• PR and listicles: Securing placements on high-authority websites and creating transparent "best-of" lists.
• LLM SEO: Structuring pages so AI tools can understand what a brand offers, who it serves, and when it should be recommended.
• GEO: Creating guides, FAQs, and comparisons around real buyer questions so content can be reused in AI-generated answers.
• LLM Seeding Strategy: Placing citation-worthy content on trusted industry sites, lists, expert roundups, Reddit, Medium, Quora, Substack, and other relevant platforms.
• Editorials: Turning subject-matter expertise into contributor opportunities, editorial mentions, and citations.
• Content: Producing blog posts, listicles, guest posts, opinion pieces, explainers, how-to guides, and FAQs for human and AI audiences.

The agency measures AI visibility through mentions, citations, frequency, placement, answer visibility, and citation velocity.

The strategy process includes benchmarking entity clarity, topical depth, authority gaps, and AI visibility. Shoden Global then maps high-value keywords to awareness, consideration, and conversion objectives. Content planning considers how AI systems synthesize information, identify authoritative sources, select citations, and recommend brands.

Content is structured around clear claims, reliable sources, schema, internal architecture, and language that is useful to both human readers and answer engines.

Content formats

The content team creates:

• Research-led explainers
• Implementation guides
• FAQs
• Guest posts
• Listicles
• Blog posts
• Opinion pieces
• How-to guides

Content may draw on original insights, interviews with subject-matter experts, proprietary data analyses, and distilled best practices. Writers collaborate with SEO specialists to incorporate relevant keywords naturally while maintaining clarity, accuracy, originality, and practical value.

Shoden Global also updates cornerstone assets to reflect new findings and changing industry conditions. The stated aim is to help content remain relevant and continue earning mentions and citations after publication.

AI content strategy

The agency defines brand entities and value propositions in ways that LLMs can recognize. Its approach can include schema markup, semantic tagging, entity definitions, internal linking, and content structures that make important facts easier for AI systems to extract and reuse.

The strategy is adapted for different platforms, including Google AI Overviews, OpenAI models, Perplexity, Claude, and Gemini.

The agency describes guest posting as a relationship-based activity rather than a numbers game. Its team has more than 15 years of experience in guest posting and editor relationships. It aims to create articles that editors accept and readers find engaging.

Outreach process

Selecting publications

Shoden Global researches high-authority websites, including digital newspapers, magazines, authority blogs, and communities. It considers domain relevance, editorial standards, audience fit, and AI visibility. The agency states that it generally does not publish on sites with a Domain Rating below 65.

Developing pitches

The outreach team builds relationships with editors and proposes timely, data-driven ideas intended to provide genuine value to a publication's audience.

Creating original contributions

Guest posts are developed using original research, case studies, and frameworks rather than recycled advice. Drafts are editorially driven and supported by data or useful frameworks.

Optimizing for people and AI

Guest posts and listicles are designed to be useful to human readers while also being structured for LLMs and answer engines. This can include clear headings, concise summaries, schema markup where possible, and natural links to the client's site and authoritative sources.

Shoden Global describes its approach as editorial and defensible, with a cautious reciprocal linking policy. It states that placements are intended to build authority and provide signals that help people and AI systems understand why a brand belongs on a shortlist.

The agency's LLM SEO work can cover website content, service pages, brand entities, structured data, FAQs, author and company information, topic authority, external mentions, digital PR, guest posts, thought leadership, and AI visibility tracking.

LLM SEO activities

Services described by Shoden Global include:

• LLM visibility audits: Benchmarking brand appearances, competitor visibility, important prompts, cited pages, influential sources, entity clarity, topical authority, and content gaps.
• Keyword, prompt, and topic research: Connecting traditional keyword research with buyer questions, AI prompts, topic clusters, competitor analysis, intent mapping, and comparison queries.
• On-site LLM optimization: Improving page structure, headings, summaries, service definitions, schema opportunities, internal links, topic clusters, entity clarity, and answer-ready sections.
• Entity and topic authority optimization: Strengthening the connection between a brand and its services, audiences, industries, proof points, and differentiators.
• Off-site authority and citation engineering: Developing external signals through guest posting, expert commentary, third-party mentions, citation-worthy placements, and relevant authority sources.
• AI answer optimization: Improving visibility in AI summaries, recommendation answers, comparison responses, cited source lists, Google AI Overviews, and other AI-powered research experiences.
• AI citation tracking: Tracking answer coverage, brand inclusions, mentions, citations, and source appearances over time.

GEO

Generative Engine Optimization focuses on visibility inside AI-generated search results and answer engines. Shoden Global describes GEO as complementary to LLM SEO: LLM SEO helps make a brand understandable and citable to language models, while GEO focuses on inclusion in generated answers and AI search results.

The agency optimizes for platforms and systems including ChatGPT, Google AI Overviews, Perplexity, Claude, Gemini, and other answer engines.