Setfirecreative

Set Fire Creative combines measurable results with creativity and empathy, focusing on how a brand makes its audience feel as well as on technical marketing.

Leadership and team

• Lyle Haycock — CEO: Has more than 30 years of experience helping companies with financial and operational objectives. He graduated from BYU's School of Accountancy and received an MBA from Utah State.
• McCain Kennedy — Founder and President: Holds a BA in marketing and has worked with companies including Avis and Budget Car Rental, Domo, Partners In Leadership, and Nomatic. He was named 2023 Sales and Marketer of the Year by Utah Business magazine.
• Blake Hoyt — Director of Client Services: Has a background in marketing and sales.
• Taylor Larsen — Sales Manager: Has more than five years of digital marketing experience and experience in construction, landscaping, retail, real estate, medical equipment sales, and physical therapy.
• Tanner Doezie — Digital Marketing Specialist.
• Jessica Cervantes.
• Kylee Comstock.
• Larana Sales — Accountant: Has more than 20 years of experience assisting small business owners with accounting and general business needs and is QuickBooks certified.

Organic social media

The team helps develop a brand voice and use it across social channels to engage audiences. Posts are intended to make a brand easier to find and more rewarding to follow.

Paid social media

Paid social experts create campaigns, ads, and promoted posts intended to help products or services reach the right people.

Paid search marketing

Targeted pay-per-click ads use carefully selected keywords to help brands get found on major search engines, including Google, Bing, and Yahoo.

SEO marketing

SEO marketing addresses how customers find businesses online and whether they can find a particular brand when searching.

Landing pages

Set Fire Creative designs and builds landing pages for website visitors, helping businesses create destinations intended to convert visitors and capture leads.

Company highlights

Set Fire Creative reports:

• 250+ clients serviced
• 99% employee retention
• Clients served in 8 countries
• A 5/5 five-star rating across Google, Facebook, and Clutch

Case studies

The website's case studies include:

• Thrashed Off-Road
• Meindl USA
• Advantage Reline
• Unforgettaballs
• STAY Wear
• Homi Baby

Client feedback

Clients describe Set Fire Creative as responsive, professional, talented, and easy to work with. Testimonials also mention results from social media and paid search campaigns, including growing social profiles and improved results in less time.

Set Fire Creative describes itself as a helping hand for businesses that lack the tools, talent, or time to tell their stories effectively. Its goal is to help companies find their audience, build their audience, and engage their audience.

Contact information

• Phone: (385) 250-3081
• Address: 1111 S 1350 W, Building F, Suite 40, Orem, UT 84058

The website includes options to request a strategy call or a free strategy call.

Tests can compare small or large website changes. For example, two product pages—one with customer reviews and one without—can be shown to different portions of online traffic to determine which produces more conversions. A successful change can then be made permanent.

Potential benefits

CRO can help increase conversions, revenue, customer satisfaction, and customer loyalty. Improving the website experience can also build trust in a brand and support long-term business growth.

Set Fire Creative's approach

The client provides the website, while Set Fire Creative provides testing strategies and expertise. The team helps businesses get started with Google Optimize, decide which tests to run, and optimize their websites for conversions.

The company offers a free consultation to discuss whether CRO is right for a business.