Selph Marketing

• Planning and hosting corporate events to help you build relationships internally and externally.
• Using events as a way to strengthen ties with customers, partners, and your local community.

Community involvement

• Encouraging active participation in local initiatives and community programs.
• Helping your brand use its voice to support and engage people inside your company and in the wider community.

Reputation management

• Managing your business image through digital media and community involvement.
• Aligning community and reputation efforts with your broader marketing and branding goals.

Selph Marketing offers content creation and graphic design to help businesses build a clear, consistent brand identity.

Graphic design

• Logo design focused on timeless, recognizable branding.
• Coordinated business cards that match your logo and visual identity.

Social media content

• Custom social media graphics and templates designed to complement your business.
• Visual content that helps your profiles stand out in the feed.

Marketing materials

• Support with newsletters and blogs.
• Assistance improving stationery and other branded documents so your offline and online materials match.

Selph Marketing helps businesses increase online visibility and conversions through search engine optimization (SEO), digital ads, and pay-per-click (PPC) campaigns.

Search engine optimization (SEO)

• Comprehensive SEO audits covering on-page optimization, technical SEO, content quality, and backlink profile.
• Keyword research focused on high-value terms relevant to your industry and audience.
• Content strategy and link building to improve rankings and authority.
• Ongoing analysis and reporting so you can see performance metrics and the impact of SEO work.

Digital ads and PPC

• Online paid marketing across web and streaming environments, using formats such as text, static images, audio, and video.
• Pay-per-click campaigns that showcase local businesses at the top of search results and turn relevant searches into leads and sales.

Goals

These services are designed to boost search rankings, increase qualified traffic, and support higher conversions and long-term growth.

You can also request a quote or ask about services using the contact form on the website. The form notes that the team typically responds within 48 business hours.

Service area

Selph Marketing is a digital marketing agency based in the Dallas/Fort Worth area and works with local businesses in communities such as Dallas, Fort Worth, Roanoke, Southlake, and the broader DFW region.

For the most current information on availability or to discuss a specific project, contact the team directly using the details above.

Lists Dallas, Fort Worth, Houston, Southlake, and Roanoke as a location. Areas beyond these are not published.

• A USPS program that lets you send marketing postcards or similar pieces to most residential addresses on selected carrier routes.
• No mailing list is required; you target neighborhoods by postal route instead of by individual name and address.

Full-service EDDM management

Selph Marketing manages the campaign from concept to mailbox, including:

• EDDM strategy and neighborhood targeting based on USPS carrier routes and available demographics such as household counts, age ranges, and proximity to your business.
• Printing and production, including paper selection, sizing, volume pricing, and timelines.
• Direct mail design with layouts that can feature offers, QR codes, and brand-focused graphics that meet USPS requirements.
• USPS route selection and mailing, including documentation, postage, bundling, and delivery scheduling.

Who EDDM works well for

EDDM is especially effective for local, service-based businesses whose customers live within driving distance, including industries such as:

• Home services (for example, roofing, home contractors, pool service, landscaping).
• Real estate and property-related services.
• Restaurants and local venues.
• Medical, dental, and wellness practices.

Typical formats and costs

• Common postcard sizes that meet USPS EDDM standards include 6.25" x 9", 6.5" x 9", 8.5" x 11", and 9" x 12".
• USPS EDDM postage is typically around $0.20–$0.22 per piece, making it one of the more cost-effective ways to reach nearby households.
• An example recent campaign for a dental practice mailed 15,000 postcards (6.25" x 9") to 4,978 homes near the practice. The total investment was $3,177 (printing $1,798, USPS EDDM postage $1,229, mail preparation $150), or about $0.64 per home reached.
• Most local EDDM campaigns fall in the $2,000–$5,000 range, depending on quantity, paper, number of routes, and current USPS postage rates.

Actual pricing depends on factors such as postcard size, print volume, paper stock, route selection, and postal rate changes. Selph Marketing provides custom quotes for each campaign.

Integrating direct mail with digital

Selph Marketing can combine EDDM with digital marketing tactics such as:

• Search engine optimization.
• Digital ads and tracking.
• QR and promo codes and dedicated landing pages.

This multi-channel approach is designed to increase response rates and overall campaign performance.

• Inform your audience with up-to-date news, updates, and events in your industry.
• Educate customers by using social platforms as a channel for deeper learning about your products or services.
• Promote your brand with content designed to increase exposure and growth.

How Selph Marketing approaches social media

• Uses analytics and tailored strategies to increase reach and engagement.
• Builds long-term relationships between your brand and your followers.
• Aligns social media activity with your broader digital marketing goals.

Ask anyway — the agent will say plainly that it is not published rather than guess.