Sandstrom Partners

Design philosophy

• Belief that "design without direction is decoration."
• Every engagement is intended to solve a problem, reduce a threat, increase an opportunity, or drive a business objective.
• Visual storytelling is treated as a primary driver of purchase intent in highly competitive categories.

How Sandstrom works with brands

• Helps brands clarify their "why" – their reason for being.
• Develops a distinctive point of view that helps brands stand out, retain customers and build affinity.
• Ensures the core brand story is carried consistently across every touchpoint, from name and identity to packaging, environments and communications.

• Brand strategy and positioning.
• Brand naming and product naming when appropriate for a project.
• Visual identity systems (logos, typography, color and imagery).
• Brand storytelling and copy direction.
• Packaging and label design for consumer products.

Extended applications

Depending on the needs of a project, Sandstrom Partners also applies brand systems to:

• Point-of-sale materials and retail displays.
• Merchandise and collateral.
• Event and campaign materials.
• Exhibit and environmental graphics (for example, hospitality and experiential installations).

Phone numbers

• New business: 503.504.1080
• General inquiries: 503.248.9466

Studio address

Sandstrom Partners 808 SW Third Avenue No. 610 Portland, OR 97204 United States

How to get in touch

• For new branding and packaging projects, contact Jack Peterson by email or the new business phone number.
• For general questions, use the general inquiries phone number.

Based on the public portfolio, experience includes work in:

• Spirits, whiskey, tequila, mezcal and liqueurs.
• Ready-to-drink cocktails and canned beverages.
• Beer and cider.
• Wine.
• Non-alcoholic beverages such as teas, botanical drinks and mixers.
• Food and confectionery (for example, chocolate and dairy).
• Coffee and specialty beverages.
• Consumer packaged goods (CPG) across multiple aisles.
• Hospitality and destinations (for example, hotels and visitor experiences).
• Entertainment, sports and cultural organizations.

Types of clients

• Emerging brands looking to launch or establish themselves in crowded categories.
• Existing brands seeking to refresh or fully reimagine their positioning, identity and packaging.
• Companies extending successful brands into new products, formats or markets.

• St-Germain
• Bulleit Bourbon
• Aviation Gin
• Westward Whiskey
• Stillhouse
• High West
• Keeper's Heart Whiskey
• Mi Campo Tequila
• De-Nada Tequila
• Pantalones Tequila
• Timberline Vodka
• Sombra Mezcal
• Sonoma Cider
• Game Box Wine
• The Strait and Narrow ready-to-drink cocktails

Beer, cider and ready-to-drink

• Miller High Life
• Miller Lite
• Session Beer
• Old Baby Lager

Food, non-alcoholic and CPG

• Steven Smith Teamaker
• Tazo
• Tillamook Creamery
• Moonstruck Chocolatier
• Seeds of Change
• Betty Buzz
• Bossa Nova

Other categories

• Converse
• Portland Trail Blazers
• ESPN
• AC Marriott / Vesta Hospitality
• Steppenwolf Theatre Company

These examples are representative rather than exhaustive; the website work section contains many additional brands and case studies.

Ask anyway — the agent will say plainly that it is not published rather than guess.