Rootstrap

Rootstrap has:

• Launched more than 750 digital products
• More than 14 years of experience building software platforms
• More than 180 engineers, designers, and product experts
• Partnerships with more than five unicorn companies

The company works with clients in education, healthcare, financial services, e-commerce, retail, and other industries. Its stated principle is that value does not end with delivery, and delivery does not end with launch.

Core values

• Growth mindset: Exceed expectations and choose courage over comfort.
• Caring: Empathize with partners' challenges and work toward the best solutions.
• Adaptability: Embrace change, curiosity, and feedback.
• Respect: Use direct and honest conversations to seek understanding and truth.
• Ownership: Measure success by the success of clients and the products built.

Rootstrap is SOC 2 certified and has teams across the Americas.

Its capabilities include:

• Artificial intelligence: Custom LLMs, generative AI, machine learning, and computer vision built into real products.
• Data: Data architecture, ETL and storage, visualization, processing, and enrichment.
• Cloud: Cloud infrastructure, DevOps, automation, scalability, migrations, and APIs.
• Web development: Websites, web apps, SaaS administration tools, dashboards, forums, video, and livestreams.
• Mobile development: Native iOS, Android, and hybrid applications for ecommerce, content, social, and IoT.
• UX/UI design: User research, journey mapping, wireframes, prototypes, and user testing.

Rootstrap's listed engineering and product areas also include backend, frontend, and product. Technologies named on the website include React, React Native, Python, Node.js, and Ruby on Rails.

Available timezone options shown on the scheduling form are EST, CST, MST, and PST.

Rootstrap's contact email is [info@rootstrap.com](mailto:info@rootstrap.com).

The website lists locations in:

• Montevideo
• Buenos Aires
• Medellín
• Los Angeles

Agency Ladder

Rootstrap scopes work by the level of autonomy required:

• L1 — Copilot: AI suggests drafts or summaries, and a person acts. This is lower risk and faster to ship.
• L2 — Agentic: AI acts on tasks such as triage or routing, while a person reviews. This requires strict guardrails and clear standard operating procedures.
• L3 — Autonomous: AI acts while a person audits. This requires reference data, monitoring, and zero-tolerance evaluations.

Evaluations are treated as build artifacts rather than a final phase. They can be functional, quality-focused, or adversarial, with guardrails and human gates. Rootstrap states that a fix agent should not verify its own work.

Delivery process

1. Understand the challenge: Align on product goals, technical constraints, and roadmap priorities.
2. Design the system: Create product strategy, architecture, and execution plans for scalability and speed.
3. Build with AI-accelerated delivery: Use modern AI tooling across coding, testing, and documentation while maintaining production-grade quality.
4. Scale the platform: Add capabilities, performance, and product experiences as usage grows.

Rootstrap builds with Anthropic's Claude and OpenAI.

Dedicated senior nearshore teams embed with a client's team and run an agile process. Pods can include engineers, project management, scrum masters, and optional product and design support. Clients can start with one resource and scale to more than 100. The pods are designed to be transparent, self-managed, and aligned with US time zones. Clients own the code and data.

Product Studio

Rootstrap provides full-service product development, including strategy, design, building, scaling, and go-to-market support. The approach frames the problem, de-risks it in Discovery, and delivers production systems.

Project Sprints

The AI Discovery Sprint is a focused engagement lasting 2–6 weeks. It produces a data-readiness map, architecture recommendation, evaluation framework, and risk register. The sprint provides a plan with named risks and does not require a commitment to build.

Rootstrap says partners can get started in as little as two weeks.