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Req

Official Req business agent. REQ offers award-winning digital marketing solutions for the branded world. Browse our selection of case studies for globally recognized brands like eBay and Amazon.

Published6 documentsAnswers inENLast read16 Sept 2026

About Req

REQ is an agency that integrates reputation, performance, and creativity to move brands forward. Its team includes strategists, storytellers, and analysts who shape narratives that influence markets and define what's next.

REQ combines media expertise with the capabilities of a modern digital agency, including reputation, performance, and creative problem-solving. The agency emphasizes language and storytelling, design excellence, diverse perspectives, continuous learning, and creative rigor.

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In 2023, REQ was acquired by Trinity Hunt Partners and became a member of Agital, a group of digital marketing agencies focused on integrated marketing, innovation, cross-discipline collaboration, and career development.

REQ's listed team includes Managing Partner Lisa Throckmorton; EVP, People Operations Laci Szabo; SVP, Content Pete Larmey; SVP, Public Relations Robin Bectel; EVP / Creative Director Kenny Rufino; SVP, ORM Tiffany Crockett; and EVP, Paid Ryan Smith.

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What Req does

Services

REQ offers an integrated suite of public relations, digital marketing, brand strategy, and creative services.

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Services include:

  • Public Relations
  • Brand Strategy
  • Creative
  • Content
  • Social Media
  • SEO
  • Online Reputation Management (ORM)
  • Paid Media

REQ describes its work as combining storytelling, technology, creativity, and digital strategy. The agency works with organizations to shape perception, strengthen visibility, and drive measurable impact across channels.

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Where Req works

Names Trinity as a service area. Areas beyond these are not published.

Prices

Hours and contact

Address: 1701 Rhode Island Ave NW, 4th Floor, Washington, DC 20036 Phone: (202) 654-0800

Visitors can contact REQ through the website form. The form requests an email, company, name, services needed, and a description of the inquiry.

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Available service selections include AI Visibility, Brand Strategy, Public Relations, Search Engine Optimization, Paid Media, Social Media Management, Online Reputation Management, and Content Marketing.

Inquiries can be directed to Business Development, Media and Analytics, Career Opportunities, Human Resource Inquiries, or General Inquiries.

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Brand Strategy

REQ develops digital branding strategies to differentiate organizations from competitors and create a foundation for how a brand is perceived.

The process includes stakeholder interviews and market research to identify positioning gaps, perception challenges, and opportunities. REQ then develops positioning frameworks and messaging systems for launches, brand evolution, and repositioning.

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Brand strategy is designed to inform creative development, digital experiences, communications, and performance marketing across channels.

Capabilities include:

  • Brand positioning, messaging frameworks, voice and tone development, and brand guidelines
  • Press outreach, journalist engagement, press releases, and media coverage strategy
  • Platform strategy, content planning, community management, and performance reporting
  • Event planning and awards submission strategy and logistics
  • Editorial strategy and content, including blog posts, thought leadership, authored articles, case studies, white papers, and web copy
  • Creative content, including design and digital advertising
  • Inbound marketing, lead nurturing, SEO, SEM, marketing automation, and analytics
  • Account strategy and ROI tracking

REQ identifies potential business goals as raising money, driving revenue, recruiting talent, and becoming thought leaders.

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Content Marketing

REQ's Content team develops clear, compelling messaging for the web, social media, and email. Its approach considers audience behavior, search intent, competitive positioning, and messaging gaps to create content strategies tied to business objectives.

Content work can include thought leadership, SEO- and GEO-driven content, campaign messaging, and multimedia storytelling. REQ Narrative Studio is the agency's strategic storytelling framework for organizations seeking clarity, consistency, uniqueness, and sustained influence in complex enterprise markets.

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REQ evaluates engagement, share of voice, visibility, and conversion impact to refine content strategy and expand results. Content capabilities include blog posts, thought leadership, authored articles, case studies, white papers, web copy, email streams, event collateral, and campaign content.

REQ describes one content engagement as developing a full-funnel content engine for Axonius's expanding federal go-to-market efforts, supporting demand generation and visibility across compliance and cybersecurity themes.

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Website Terms

REQ Website Terms

The REQ website terms are effective April 1, 2026. Website information and materials are provided for informational purposes. By accessing, using, or downloading materials from the site, visitors agree to the terms; visitors who do not agree should not use the website.

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Materials may be viewed, downloaded, and copied solely for personal, non-commercial use or for use within an organization in connection with support of REQ's products. Materials may not be modified, and copyright and proprietary notices must be retained.

Website materials are REQ's copyrighted works. Comments, feedback, information, and materials submitted through or in association with the website are considered non-confidential and become REQ's property, with worldwide rights assigned to REQ at no charge.

REQ may revise the terms, change website content without notice, and terminate or suspend website access, including access to bulletin boards. Website information and materials are provided "as is" without warranties. The terms state that District of Columbia law governs the agreement and that Delaware state courts have exclusive jurisdiction and venue for disputes.

Questions about the terms may be sent to info@req.co.

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For AI agents and assistants

Ask Req rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.

MCP endpoint
https://api.hailera.com/mcp/req
Protocol
2026-07-28 — one self-contained POST. No initialize, no session header.
Tool
ask_req — one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.
Continue
Pass the returned conversation_id on the next call.