Refact

Refact has helped over 100 founders and domain experts build online products with millions of users and dollars in profit. Its average client relationship is more than two years.

What Refact believes

• Clarity reduces risk: Understand what to build before development begins.
• Building is iterative: Products evolve as teams build, learn, and talk with users.
• Partnership over transactions: Launch is the beginning of an ongoing product relationship.
• Honesty builds trust: Refact gives realistic assessments, surfaces problems early, and tells prospective clients when it is not the right partner.

Refact's approach is summarized as "Clarity before code."

Development

• Custom WordPress development, including WooCommerce, plugin development, and ongoing WordPress SEO
• Custom Shopify development, including custom apps, B2B storefronts, and Shopify SEO
• Headless CMS implementations using platforms such as Strapi and Sanity
• End-to-end ecommerce development, including platform selection, custom functionality, checkout optimization, and integrations
• Custom client portals, admin panels, data dashboards, and internal tools

Migration

• CMS migrations from Drupal, Joomla, or other outdated systems
• Email service provider migrations, including Mailchimp to Klaviyo or Campaign Monitor to HubSpot
• CRM migrations between systems such as HubSpot, Salesforce, and Pipedrive
• Secure migration of content, customer data, or product catalogs

Design and growth

• UI design for web and mobile applications
• Product design from research through prototyping
• Website migrations and SEO audits
• Website maintenance, including care plans, security patches, performance monitoring, and ongoing support

AI and automation

• Custom AI development
• AI chatbot development
• Business process automation, workflow integration, and RPA

Technology experience

Refact selects tools according to each project's needs, maintainability, and long-term value. Its listed technology experience includes WordPress, Shopify, WooCommerce, Strapi, Sanity, React, Next.js, TypeScript, Tailwind CSS, Node.js, Python, PostgreSQL, AWS, Vercel, OpenAI, Anthropic, and Stripe.

Engagement stages

1. Discovery and Strategy: Understand the problem, define what to build first, surface assumptions, and create a clear plan before development.
2. Product Design: Create high-fidelity interfaces, interactive prototypes, and design systems so the product can be seen and used before code is written.
3. Development: Deliver full-stack engineering across frontend, backend, integrations, and infrastructure. Work is production-ready and documented.
4. Ongoing Partnership: Provide roadmap planning, new features, optimization, fractional product leadership, and ongoing support after launch.

Communication and collaboration

Projects work in weekly cycles with a standing check-in call. Clients have direct access to the team through Slack or email, and progress is shared continuously. Decisions are made together as the product develops.

Every project is led by senior team members who remain involved from discovery through launch and beyond. Refact is a remote team and can accommodate in-person kickoffs or occasional meetings depending on location.

Refact expects projects to evolve. The team can re-prioritize, adjust scope, and make tradeoffs together as new information emerges.

Discovery guarantee

If Refact does not deliver what was agreed upon after the discovery phase, the client gets their money back.

Consultation

Prospective clients can schedule a consultation to discuss what they are building, where they are in the process, and whether Refact is a suitable partner. Refact states that it will be honest about fit.

• AI discovery: Assessment of workflows, inputs, decisions, and failure points before selecting models or features.
• AI MVP development: Focused MVPs designed to prove one valuable workflow before adding complexity.
• Generative AI applications: Applications for drafting, summarizing, extracting, classifying, and answering questions from business data.
• AI agents: Systems that reason through tasks, call tools, and act across systems such as Slack, Gmail, CRMs, and project-management platforms.
• RAG and context design: Retrieval, memory, and prompt logic that provide models with relevant context.
• Data and API integrations: Connections to messaging, email, CMS, payment, and operational systems.
• Evaluation and guardrails: Testing, validation rules, routing, and fallback behavior for more dependable outputs.
• Post-launch improvement: Monitoring usage, refining prompts, adjusting model selection, and improving workflows.

AI chatbot development

Refact also builds custom chatbots for support, internal workflows, customer experiences, lead qualification, training, and other business use cases. Chatbots can use business documents, FAQs, policies, product data, or internal resources through retrieval pipelines, and can connect with tools such as Slack, Gmail, Asana, CRMs, help desks, ecommerce systems, and custom APIs.

Chatbot projects may include custom interfaces with saved history, authentication, role-based access, and export options. Refact tests prompt behavior, retrieval quality, tool calls, and failure cases before deployment, then reviews conversations and improves the system after launch.

AI process

1. Discovery: Review workflows, data sources, and user questions.
2. Architecture: Define models, retrieval, integrations, memory rules, and data flows.
3. Development: Build prompts, workflows, interfaces, and integrations iteratively.
4. Testing: Test outputs, edge cases, latency, retrieval quality, and tool failures.
5. Deployment: Launch, monitor, and refine the system based on usage.

Consulting website services

• Website redesign: Clearer positioning, stronger service pages, and a more credible digital experience.
• Resource hubs: Structures for insights, reports, articles, and case material that make expertise easier to publish and navigate.
• Lead capture systems: Forms, landing pages, and qualification flows aligned with consulting sales processes.
• CMS migration: Content cleanup, redirects, migration planning, and CMS setup intended to protect existing search value.

A typical project may include strategy, messaging structure, page planning, design, development, CMS setup, lead forms, resource libraries, content migration, and ongoing improvement after launch.

Refact can work with consulting firms that have years of existing content, old URLs, and uneven page structures. Discovery is used to define scope before a larger project is undertaken. A typical consulting firm website takes a few months, depending on complexity, content readiness, and migration requirements.

Refact's consulting website approach focuses on trust, clarity, proof of expertise, and lead flows that support real sales conversations.