Recreation Dallas

• Sterling Hayman is an accomplished traditional advertising veteran.
• Rob Howe is a digital native and content creator who also advocates for people with diabetes.
• Together, they co-lead Recreation Dallas and bring complementary expertise that merges classic advertising discipline with modern digital, social and content capabilities.

Agency identity

• Recreation Dallas describes itself as part old school and part new school.
• It positions itself as a fresh definition of an "agency of record," able to create anything needed to build, market and elevate a brand.
• The agency emphasizes making "smart work that works" by combining cross-disciplinary skills, strategic thinking and a willingness to challenge traditional rules.

Example categories of clients

Recreation Dallas showcases work for a range of brands across industries, including:

• Convenience retail and foodservice
• Airlines and cargo services
• Restaurants and pizza chains
• Dairy and ice cream brands
• Home security services
• Professional services and individual brands
• Beauty and personal care
• Sports teams and events

Specific examples of featured brands on the website include 7-Eleven, American Airlines and American Airlines Cargo, Boston's Pizza, Homemade Brand Ice Cream, United Dairy Farmers, Pizza Hut, Clampitt Paper Co., Brinks Home, Dallas Wings Basketball, Good Science Beauty and Nathan Majors, Attorney at Law.

• The brief: Produce a spot featuring Dallas Cowboys Quarterback Dak Prescott for 7-Eleven's "Game Day Ready with 7-Eleven" campaign.
• The solution: Recreation Dallas delivered the "Time to Train" spot within the constraints of Dak Prescott's schedule when other agencies could not meet the brief requirements. The spot was successful creatively and helped build a positive working relationship between Dak and 7-Eleven. Dak responded positively and shared the spot.
• Additional content: While on set, the team captured additional story content, successfully executing four separate content shoots in a single production day.

American Airlines Cargo // "Pets Take Flight" (Pet Embark)

• The brief: Launch the Pet Embark program for American Airlines Cargo.
• The solution: Recreation Dallas created an explanatory video that clearly outlined the steps for traveling with pets while remaining entertaining. The work supported an extended multimedia campaign that included paid social with an SEO focus.
• Context: The campaign helped address confusion among customers about updated pet travel regulations, using engaging animal-focused storytelling to keep viewers attentive to the detailed process.

Additional featured work

The website also lists additional projects for brands such as:

• Laredo Taco Company
• Homemade Brand Ice Cream
• United Dairy Farmers
• Boston's Pizza
• Pizza Hut
• Clampitt Paper Co.
• Brinks Home
• Dallas Wings Basketball
• Good Science Beauty
• Nathan Majors, Attorney at Law

Details for these projects are not fully described in the available case study pages, but they represent the breadth of industries and creative challenges Recreation Dallas works on.

Recreation Dallas is a full-service advertising and creative agency that blends traditional and digital expertise. The agency can plan, create and execute brand-building work across multiple channels.

Digital services

• Social and digital strategy
• Social media content and channel management
• Paid media
• Email marketing
• Web design
• Analytics and reporting

Content services

• Photography
• Video production
• Copywriting
• Influencer marketing

Traditional advertising services

• TV
• Radio
• Out-of-home (OOH)
• Direct mail
• Collateral
• Environmental graphics

Branding and design services

• Brand identity
• Print design
• Packaging
• Invitations and event materials
• Product design

Recreation Dallas remains platform-agnostic and focuses on making smart, strategic decisions that help move the needle for clients, regardless of channel.

The office is a wide-open industrial space within walking distance of Deep Ellum and, at times, the Texas State Fair. The space includes an in-house production studio, a dog that wobbles, and conference rooms suitable for in-person meetings.

Contact

• Email: win@recreationdallas.com
• Phone: 972-679-2594

Prospective and current clients can use email or phone to start a conversation or request an in-person meeting at the Dallas office.

Lists Lawton, Dallas, Laredo, Tyler, Sterling, and Prescott as a location. Names Texas, United States, and Dallas as a service area. Areas beyond these are not published.

• The agency values relationships and collaboration, aiming to create work that not only functions but wins for clients.
• Recreation Dallas combines traditional advertising experience with digital and content expertise, describing itself as part old school and part new school.
• The agency views itself as a modern "agency of record," capable of creating anything needed to build, market and elevate a brand.

Process framework

Recreation Dallas describes its approach as a repeatable cycle:

1. Build a team – Assemble the right mix of client-side and agency stakeholders.
2. Define a win – Clarify objectives, audiences and success metrics.
3. Find a way to win – Develop strategies and creative ideas aligned to the defined win.
4. Win – Execute the work to achieve the agreed objectives.
5. Celebrate the win – Recognize successes with the client team.
6. Recreate the win – Learn from what worked and apply it to future initiatives.

Strategic approach

• Recreation Dallas keeps client objectives, audiences and budgets top of mind throughout projects.
• The team is platform-agnostic and continually sharpens skills across channels rather than being tied to specific platforms.
• The agency focuses on making smart, strategic decisions that keep progress moving for clients.
• Recreation Dallas actively assesses the fit of each partnership; if another partner would be a better match, the agency is willing to say so and recommend trusted partners.

• Rob Howe – Co-Founder, Managing Partner

(Leadership bios are summarized based on available information. Additional leaders may exist beyond those listed on the public site.)

Selected team members

• Tyler Kitchens – Creative Director, Design
• Lauryn Jones – Content Strategist
• Sterling Hayman – (listed as a key team member and co-founder; title not fully specified on the team page)
• Ollie Katz – Art Director
• Timothy Hoang – Content Director
• Kyrin Rosdil – Senior Account Executive
• Josh Barto – Creative Director, Copy
• Trent Johnson – Account Director

This list reflects the team members named on the website and may not include every employee, contractor or collaborator associated with Recreation Dallas.

Ask anyway — the agent will say plainly that it is not published rather than guess.