Rachel Sutherland Communications

Focus and approach

• Boutique communications agency with a reputation for excellence in client retention, representation and results.
• Emphasis on strategic, intentional, non-gimmicky public relations that keeps client priorities at the forefront.
• Leverages deep knowledge of markets across the country and strong relationships with local, regional and national media, reporters, influencers and local personalities.
• Known for attention to detail, fast, hard work and fanatical follow-through on deadlines and details.
• Looks for opportunities others might miss and asks a lot of questions to clarify goals, expectations and what makes each client unique.

Location and reach

• Based at Camp North End in Charlotte, North Carolina.
• Serves clients locally in Charlotte and across regional and national markets.

Team

• Led by founder and CEO Rachel Sutherland, who has more than 20 years of experience as a journalist and publicist.
• Key team members include:
• Patrick Sutherland – Chief Operating Officer
• Lauren Shaw Selles – Client Operations Manager
• Kayla Giorgi – Social Media Editor
• Taylor Mumma – Public Relations Strategist.

Public relations

• Designs and executes strategic, integrated public relations campaigns.
• Focus on thoughtful, intentional outreach that is not gimmicky or freebie-driven.
• Emphasis on relationship-building and attention to detail.
• RSC has a strong track record of client retention, representation and measurable results.
• Clients have been featured in outlets such as The Washington Post, Oprah Magazine, Southern Living, InStyle, NBC Nightly News and USA Today, among others.
• Public relations work is treated as a daily, ongoing commitment rather than an occasional task.

Social media

• Develops and manages social media content and strategies.
• Recognizes the importance of newness, clickability and high-quality photography.
• Crafts well-placed social media posts that support broader storytelling and brand awareness goals.
• Focus on making social media look effortless and intentional, while doing the behind-the-scenes work required to achieve that.

Crisis communications

• Provides strategic counsel for sensitive or high-stakes situations.
• Draws on more than 20 years of experience working in media to identify potential pitfalls and opportunities.
• Aims to provide help that is seamless and often invisible to the outside world, but highly effective for the client.

Strategic consulting

• Offers strategic communications consulting for organizations that need direction on where to start and how to grow.
• Brings diverse experience and proven success to help clients clarify goals and develop communications strategies.
• RSC develops strategic plans that clients and their teams can implement.

RSC Boot Camp (overview)

• RSC also offers a month-long virtual learning program called RSC Boot Camp.
• The program focuses on topics such as public relations, brand advocacy and ROI, media outreach and social media management and messaging.
• Ideal for startup, micro and small businesses that want practical, actionable guidance.
• Prospective participants can request more information through the website.

How to get in touch

• Prospective clients and partners are encouraged to use the contact options on the RSC website.
• Contact page: https://www.rachelsutherland.net/contact
• The site provides a way to share basic information about your business, event or project and request follow-up from the RSC team.

Newsletter

• RSC offers a newsletter featuring agency updates and news.
• Visitors can sign up on the website by providing:
• First name
• Last name
• Email address.
• The newsletter shares "all the hot goss and latest news" from RSC and its clients.

Hours and response times

• Specific business hours and response-time commitments are not listed in the current documents.
• For time-sensitive needs or crisis communications support, reach out through the website contact page and provide details so the team can follow up.

Types of support provided

• Public relations and media outreach
• Brand strategy and positioning
• Content strategy
• Social media marketing and management
• Strategic communications consulting
• Event-related PR and grand opening support.

Media and market reach

• RSC works with local, regional and national media.
• Clients have appeared in major outlets, including The Washington Post, Oprah Magazine, Southern Living, InStyle, NBC Nightly News and USA Today, among others.
• The team also maintains relationships with influencers, local personalities and other connectors in key markets.

Example clients and projects

• RSC has conceptualized and coordinated grand opening festivities and campaigns for brands such as:
• RH Charlotte, The Gallery at Phillips Place
• Vineyard Vines
• Camp North End.
• The agency is proud of the company it keeps and has supported many hospitality, lifestyle and nonprofit clients with PR, brand strategy, content and social media.

Client feedback (example)

• Clients describe RSC as an invaluable asset during both day-to-day operations and more challenging times.
• The agency is recognized for deep local knowledge, strong contacts and caring, committed representation.

Topics covered

• Public relations fundamentals
• Brand advocacy and return on investment (ROI)
• Media outreach and relationship-building
• Social media management and messaging.

Who it is for

• Ideal for:
• Startup businesses
• Micro businesses
• Small businesses.
• Especially suited to organizations that want structured guidance on how to tell their story, raise awareness and use PR and social media more effectively.

Format and logistics

• Delivered virtually over the course of a month.
• Structured to minimize wasted time while maximizing practical value.

How to learn more

• Specific dates, pricing and schedules for RSC Boot Camp are not listed in the current documents.
• Interested participants should request information through the RSC website (for example via the Services or Contact pages).

Ask anyway — the agent will say plainly that it is not published rather than guess.