Pacific Southwest Association of REALTORS®

• PSAR empowers more than 4,000 real estate professionals.
• Members gain access to CRMLS along with a wide range of local, state, and national benefits.
• PSAR has been serving the region since 1928 (per PSAR public materials).

Who PSAR Serves

• Real estate agents and REALTORS®
• Brokers, managers, and team leaders
• Affiliate professionals who support real estate transactions (lenders, title, escrow, inspectors, insurance, and many more)

Mission, Vision and Values

Mission PSAR empowers real estate professionals to thrive.

Vision A thriving real estate industry where PSAR members are trusted advisors, driving innovation, safeguarding property rights, and ensuring homeownership is accessible to all.

Values

• Professionalism
• Ethics
• Inclusivity
• Transparency
• Trust
• Compassion

Strategic Pillars

PSAR describes three core pillars guiding its work:

1. Member Driven

• Foster expertise and professionalism.
• Build resilience in changing markets.
• Promote communication and brand awareness.
• Encourage involvement and inclusivity.

2. Involvement and Engagement

• Advocate for property rights and homeownership.
• Expand global reach and community engagement.
• Develop leadership.
• Advance training and promote fair housing.

3. Strength and Innovation

• Ensure financial stability and organizational resilience.
• Implement strategic initiatives.
• Drive expansion and focus on technology.

Key Roles PSAR Plays

• Local REALTOR® association for San Diego County.
• Access point to CRMLS systems and tools.
• Provider of education, training, and events.
• Advocacy voice for homeownership and property rights at local, state, and national levels.
• Professional standards and dispute resolution resource for members.
• Community partner through recognition programs and the PSAR Good Neighbor Award.

• Main Phone: 619-421-7811
• General Support Email: support@psar.org
• Typical Office Hours: Doors open Monday–Friday, 9:00 AM–5:00 PM (local time).

Members should confirm special holiday or event-related closures with PSAR directly.

PSAR Service Center Locations

Clairemont (Central) Service Center

• Address: 4340 Genesee Ave., Suite 203, San Diego, CA 92117
• Floor/Access: Second floor, facing the back parking lot; stairs and an elevator are available.
• Phone: (858) 286-6080
• Email: support@psar.org

On-site services noted by PSAR include:

• Live evening licensing classes.
• Weekly Pitch Sessions.
• Large meeting and training facilities.
• On-site concierge and member support.
• SentriLock and SUPRA lockbox support.
• Member store with class and event pricing.
• Shared workstations with Wi‑Fi.

East County Service Center

• Address: 1150 Broadway, Suite 100, El Cajon, CA 92021
• Floor: First floor.
• Phone: (619) 579-0333.

South County Service Center (Chula Vista)

• Address: 880 Canarios Ct., Suite 100, Chula Vista, CA 91910
• Phone: (619) 421-7811.

Partner Service Center – NSDCR

Through a shared services agreement, PSAR members may also receive assistance at designated North San Diego County Association of REALTORS® (NSDCR) service centers.

NSDCR Carlsbad Service Center (Partner Location)

• Address: 1903 Wright Pl, Suite 120, Carlsbad, CA 92008

Services available to PSAR members at partner locations include:

• Member store access with class and event pricing.
• SentriLock and SUPRA lockbox support.
• Shared workstations.

For the most current list of partner locations and available services, members should refer to PSAR's and NSDCR's published materials or contact PSAR Member Support.

Affiliate membership is designed for real estate-related businesses and professionals, such as:

• Lenders and mortgage professionals
• Title and escrow companies and officers
• Home inspectors and property inspection companies
• Insurance providers
• Transaction coordinators
• Photographers, videographers, and drone services
• Moving and storage companies
• Restoration companies and other home services
• Many other vendors who support real estate transactions

Role of Affiliates at PSAR

PSAR treats Affiliates as full members of the professional team, not just sponsors.

Key points highlighted by PSAR:

• Affiliates are considered valued partners, aligned with PSAR's mission.
• PSAR is one of the few REALTOR® associations in California with a designated Affiliate seat on its Board of Directors, giving affiliates a direct voice in governance.
• Affiliates have full member status within PSAR (not only event sponsors).
• Affiliates gain direct access to more than 4,000 REALTORS® through events, classes, marketing platforms, and recognition events.
• The relationship emphasizes ongoing, multiple touchpoints throughout the year, not just a single large sponsorship.

Affiliate-Only Benefits

PSAR highlights several distinct affiliate benefits:

• Voice on the Board – A designated Affiliate seat on the PSAR Board of Directors.
• Affiliate Referral Program – Affiliates can refer agents who switch to PSAR and receive PSAR Ad Dollars for approved referrals (details in PSAR marketing materials).
• Affiliate of the Year – Annual recognition program honoring affiliates who consistently support PSAR and its members.

Marketing and Promotional Opportunities

PSAR offers multiple ways for affiliates to market to members.

Always-On Advertising

• TV Monitor Network – Rotating screen ads across East and South service centers, with tens of thousands of monthly impressions during PSAR classes, events, and meetings.
• MLS Dashboard Banner – High-visibility banner placement in the MLS dashboard, with large monthly impression volume to active MLS users. Pricing varies by audience segment as described in PSAR marketing materials.

Class and Event Sponsorships

Affiliates can sponsor classes and member events, typically including:

• Display of marketing materials at the sponsored class or event.
• "Sponsored by" recognition and logo placement in class marketing, such as member emails, blog posts, pitch booklets, flyers, and post-class follow-up messages.

PSAR materials describe example sponsorship options such as:

• Sponsoring existing classes.
• Sponsoring New Member Orientation, including brief speaking opportunities to address new members.

Exact pricing and availability are determined by PSAR and may change; for the latest details, affiliates should refer to PSAR's marketing documents or contact PSAR directly.

Affiliate Tools and Resources

PSAR provides several tools to help affiliates maximize their membership:

• Find an Affiliate Directory – A searchable online directory where consumers and REALTORS® can find PSAR affiliates by category (for example lenders, escrow, inspectors, insurance, photography, moving, and more).
• Calendar and Pitch Sessions – Event and pitch calendars that affiliates can use for planning sponsorships and appearances.
• Affiliate Documents and Downloads, such as:
• Marketing Opportunities Overview (detailed sponsorship and advertising options).
• Affiliate Code of Conduct.
• Pitch Booklet samples showing how ads and placements appear.

Finding an Affiliate

Members and consumers can search the Affiliate Directory on psar.org to find vetted service providers that partner with PSAR, including examples such as:

• Lenders and mortgage companies.
• Escrow and title companies.
• Insurance agencies.
• Home inspection companies.
• Housekeeping and restoration services.
• Technology and transaction coordination services.

Getting Help or Applying

• Prospective affiliates can start an online application to become a PSAR Affiliate via the PSAR website.
• Current affiliates can contact Affiliate Support via PSAR Service Team phone numbers or support email for assistance with marketing options, directory listings, and sponsorships.

Who Agent Membership Is For

• Licensed real estate agents and REALTORS® working in San Diego County.
• Brokers, managers, and team leaders who need resources for their offices and teams.

Core Benefits Through PSAR (Local Association)

As a PSAR member, you receive local services plus access to benefits from the California Association of REALTORS® (CAR), the National Association of REALTORS® (NAR), and CRMLS.

Key local PSAR benefits include:

• Member support with a live person answering calls, not a call tree or ticket queue.
• Three service centers (South County, East County, and Clairemont/Central) offering in-person support, training rooms, and member stores.
• Dispute resolution services (mediation and arbitration for commission and related disputes).
• Professional recognition programs, including:
• REAL Awards
• PSAR Good Neighbor Award
• Volunteer recognition
• Local advocacy at the city and county level on real estate and property-rights issues.
• Classes, programs, and continuing education to build professionalism.
• Networking opportunities and weekly Pitch Sessions across multiple locations.
• Discounted meeting space at PSAR service centers.
• Three real estate product stores with tools of the trade at member pricing.
• Partnerships providing service in North San Diego County through NSDCR service centers.

MLS Access Through PSAR and CRMLS

PSAR members have access to CRMLS and related tools, including:

• Two MLS systems: Paragon and Matrix.
• CRMLS San Diego Resource Center.
• CRMLS support and live training options.
• Free products and solutions offered through CRMLS.
• Compliance resources and how-to videos for both Paragon and Matrix.
• IDX feed options for brokers and agents.

Tools and Resources from CRMLS

Through CRMLS, PSAR members can access:

• Visually appealing, data-rich CMAs.
• No-cost 2D floor plans for listings (as described by CRMLS at the time of publication).
• Down payment assistance resources for homebuyers.
• Real-time FHA condominium data.
• Multiple options to share disclosures with clients.
• Tools that translate market data into graphs and charts (such as Infosparks and Faststats).
• Precise neighborhood insights for property analysis.
• Client reports using MLS data from across the U.S.
• Productivity tracking tools, including AI-enabled technology, that help demonstrate member value.

Benefits from CAR (California Association of REALTORS®)

Through CAR membership, PSAR members have access to:

• Legal Hotline for member questions.
• zipForms (transaction forms platform).
• Mileage and expense tracking tools.
• Free 45-hour continuing education package for license renewal (as described by CAR).
• Economic reports and research.
• A large catalog of member products and services.

Benefits from NAR (National Association of REALTORS®)

Through NAR membership, PSAR members can access:

• Federal advocacy on real estate issues.
• Member discounts and tools across many product categories.
• Education, certifications, and designations.
• The power and consumer recognition of the REALTOR® brand.

Community and Recognition

PSAR celebrates member achievements through:

• The REAL Awards (Real Estate Achievement and Leadership Celebration).
• The PSAR Good Neighbor Award, honoring members and affiliates who make significant contributions in their communities, with quarterly honorees and an annual award.

How to Learn More or Join

• Prospective members can explore PSAR membership options for agents and brokers via the PSAR website.
• Existing members can contact PSAR Member Support for help with benefits, MLS access, and tools.

PSAR hosts a wide range of classes, programs, and continuing education opportunities each year, including:

• Sales training and business development classes.
• Licensing and renewal education (including live evening licensing classes at certain locations).
• Professional standards, ethics, and risk management programs.
• Topic-specific workshops tied to current market conditions and best practices.

Members can view the latest schedule via the PSAR Class and Event Calendar on psar.org.

Events and Programs

Public information from PSAR highlights:

• Nearly two hundred events and classes per year.
• Well over one hundred unique programs annually.
• Association events focused on recognition, community involvement, and advocacy.

Examples include:

• Recognition events such as the REAL Awards.
• Good Neighbor Award celebrations.
• Community-focused events such as homebuyer fairs.
• Risk management classes, disclosure strategy sessions, and other specialty topics.

Exact topics, dates, and formats vary over time; members should always consult the current PSAR calendar and announcements for up-to-date details.

Weekly Pitch Sessions (In-Person Networking)

PSAR hosts weekly listing pitch sessions where agents can share listings, network, and stay current on the market. Refreshments are usually served, and networking often begins shortly before the formal start time.

South Pitch – Chula Vista

• When: Wednesdays at 9:00 AM (networking typically begins around 8:45 AM).
• Location: 880 Canarios Ct., Suite 100, Chula Vista, CA 91910.

East Pitch – El Cajon

• When: Thursdays at 9:00 AM.
• Location: 1150 Broadway, Suite 100, El Cajon, CA 92021.

Imperial Beach Pitch

• When: 1st and 3rd Tuesday, 10:00–11:00 AM.
• Location: The Plank, 24 Palm Ave, Imperial Beach, CA 91932.

Clairemont Pitch – Central San Diego

• When: Fridays at 9:00 AM (networking typically starts at 8:45 AM).
• Location: 4340 Genesee Ave., Suite 203, San Diego, CA 92117.

Other San Diego County Pitch Sessions

PSAR also lists additional pitch sessions across San Diego County hosted by other organizations (for example: 4S Ranch/Del Sur/Santa Fe Valley, Carlsbad/Encinitas/Cardiff, Downtown, Oceanside, and many more areas).

Details and hosting organizations for those sessions may vary; PSAR's listings are provided as a resource to help members connect county‑wide.

How to Stay Informed

• Visit the PSAR Class and Event Calendar on psar.org for current classes, events, and pitch schedules.
• Watch PSAR announcements and blog posts for new programs, market updates, and education highlights.
• Contact PSAR Member Support for assistance registering for classes or events.

PSAR provides dispute resolution services for members, with mediation emphasized as the primary path.

• Mediation is the most common method used for resolving commission and other member disputes.
• A filing fee is charged for mediation (PSAR materials reference a fee amount and typical timelines; members should confirm current details directly with PSAR).
• Most disputes handled through mediation are typically resolved within a relatively short timeframe as described in PSAR resources.

If mediation does not resolve a commission dispute, arbitration may be available according to PSAR and REALTOR® association policies.

Professional Standards and Ethics

• Ethics complaints are handled through PSAR's Professional Standards Committee, following REALTOR® association procedures.
• PSAR emphasizes professionalism, ethics, transparency, and trust as core organizational values.
• Training and information on the Code of Ethics and professional conduct are available through PSAR education programs and partner associations.

San Diego County Local Area Disclosure (LAD)

PSAR, together with the North San Diego County Association of REALTORS® (NSDCR), collaborates with brokers and legal counsel to provide the San Diego County Local Area Disclosure (LAD).

Key points about LAD as described in PSAR materials:

• LAD is provided at no cost for REALTORS® listing property in San Diego County.
• It is updated at least annually, to reflect current local-area information.
• The document is uploadable into common forms platforms such as zipForms and other transaction software.
• Suggestions and feedback about LAD can be emailed to lad@psar.org.

Members can typically download the current LAD form from resources linked on psar.org.

Getting Help

• For questions about mediation, arbitration, or professional standards processes, members should contact PSAR Member Support.
• For questions or feedback specific to LAD, members can email lad@psar.org or refer to PSAR's LAD information page.
• For legal advice, members should use the CAR Legal Hotline or other qualified legal counsel; PSAR does not provide legal representation.

Ask anyway — the agent will say plainly that it is not published rather than guess.