Powercouchmedia

Common client categories include:

• Home services
• Professional and local services
• E-commerce
• Education and digital products

The agency focuses on businesses that have a real offer and room to grow but may not have the in-house team, systems, creative process, or paid media expertise needed to scale efficiently.

Team

Power Couch Media's team includes experienced professionals in digital advertising, creative, web design, copywriting, marketing strategy, and project management. Team members listed on the website are:

• Michael — Managing Director
• Eddy — Strategy Director
• Pierce — Paid Media Specialist
• Juliana — Creative Strategist
• Gage — Video Editor
• Justin — Graphic Designer
• Lyle — Copywriter
• Shaan — Web Developer
• Miranda — Administrative Assistant

The team is described as ambitious, creative, professional problem-solvers who take a personal stake in client success.

Advertising Platforms

Campaigns may run on:

• Meta, including Facebook and Instagram
• Google
• YouTube
• LinkedIn
• TikTok
• ChatGPT

Included Campaign Support

Power Couch Media focuses on paid advertising and the systems that support it, including:

• Campaign strategy and management
• Ad creative, including graphic design, video scripting, and editing
• Landing pages
• Tracking and reporting
• Conversion rate optimization
• CRM builds, lead routing, and automated follow-up
• Sales and marketing consultation

Packages include the performance-enhancing tools needed to research, track, analyze, and improve campaigns. These tools are provided at no additional cost.

Billing

The first month's management fee is paid upfront when a campaign starts. The billing cycle begins when the ads are live, so the first payment covers 30 days of active advertising even if setup and creative development take time.

Ad spend is separate from Power Couch Media's management fees. In most cases, the client pays the advertising platform directly through their own ad account and payment method. The platform charges as ads run rather than billing the full amount upfront.

Minimum Ad Spend

The minimum advertising spend Power Couch Media works with is $1,500 per month.

Results

Power Couch Media does not guarantee specific results, lead volume, sales, or revenue. The agency states that advertising requires testing, learning, and optimization, and that not every campaign becomes profitable immediately. Its commitment is to quality service and the strongest possible chance of success.

Account Ownership and Reporting

Clients retain ownership of their ad accounts, tracking, campaign history, and performance data. Clients also receive access to a live reporting dashboard to view results without technical experience.

Core Activities

• Refine the offer, pricing, positioning, and conversion path.
• Use AI systems to research buyer behavior and competitor campaigns.
• Begin creative direction with a human designer, then use AI to generate variations and test angles.
• Monitor campaigns and budgets daily by a real person.
• Review performance data, keyword trends, search terms, and lead quality.
• Test ad concepts, copy, visuals, hooks, and formats.
• Improve conversion rates using heatmaps, screen recordings, and page performance analysis.
• Track platform changes, algorithm updates, ad policy shifts, and emerging best practices.
• Optimize for better-fit prospects rather than only cheaper leads.
• Provide strategic input on follow-up, sales processes, lead handling, retention, and customer lifetime value.
• Complete internal quality checks and obtain client approval before launch.

Launch Process

1. Discovery call: Discuss the business, goals, current marketing, and areas for improvement.
2. Free campaign audit and strategy report: Review advertising, website, offer, tracking, and growth opportunities, then provide recommendations.
3. Onboarding: Collect the access, assets, and information needed for campaign development.
4. Research and strategy: Analyze the market, competitors, keywords, buyer behavior, offer, and positioning.
5. Asset and campaign creation: Build ad copy, creative, landing pages, tracking, audiences, campaign structure, and reporting dashboards.
6. Launch: Start the campaigns after approval, then monitor and optimize performance.

4700 Millenia Blvd Ste 500 Orlando, FL 32839

• Phone: 407-205-9153
• Email: info@powercouchmedia.com
• Hours: Monday–Friday, 9am–6pm; Saturday and Sunday closed

Prospective clients can schedule a discovery call. If Power Couch Media is a good fit, the agency offers a custom strategy report free of charge. Businesses may also contact the agency directly by phone, email, or message.

• CK Baths — bathroom remodeling: Facebook and Instagram advertising with a landing page booked $90,000 in remodels from $3,000 in ad spend, producing a 30x ROAS in the first month. The campaign reported a $45 CPL and 7.5% CTR.
• Family First — home cleaning: Rebuilt Meta ads and a landing page generated leads as low as $5. Reported CPL ranged from $5 to $22.90 across locations, with recurring-service plans supporting customer lifetime value.
• Franklyn Painting — residential painting: Meta ads and a conversion-focused landing page generated qualified leads for as low as $34, with a 5.5x ROAS and 4.5% CTR.
• Lighthouse Windows — window and door installation: A website, landing page, and Facebook and Instagram campaigns produced an 8x ROAS, $35 CPL, and 8% CTR.

These examples are presented as campaign case studies and reflect the results described for those individual businesses.