PlanB Group

Who we work with

• Independent restaurants and multi-unit concepts
• Hospitality brands looking to launch, refresh or reposition
• Owners and operators who want a cohesive guest experience from the first brand touchpoint to the last bite

What we do

We provide an integrated set of services to take restaurant and hospitality brands from idea to execution:

• Brand strategy and positioning
• Defining brand story and core message
• Brand regeneration and makeovers for existing concepts
• Creating new brands and concepts from the ground up

• Brand identity and graphic design
• Logos and visual identity systems
• Menu design and printed materials
• Guest-facing brand touchpoints

• Architecture and space planning
• Restaurant space planning and flow
• Coordination of architecture with brand and operations needs

• Interior design
• Interior concepts that reflect and transform the brand
• Atmosphere, finishes and details aligned with the brand story

• Menu development and consultation
• Menu strategy and structure
• Aligning food and beverage offerings with the brand positioning

• Restaurant operations consultation
• Insights from experienced restaurant owners and operators
• Support in aligning operations with the intended guest experience

How we approach projects

• We focus specifically on the hospitality industry, with deep experience in restaurants.
• We create clarity out of confusion and a clear brand voice out of noise.
• We aim to create maximum impact with a finite budget, prioritizing return on investment.
• We look at every guest contact point, from the website to the dining room, to build a consistent brand experience.

• Phone: 214-522-0006
• General inquiries: Please call or email to discuss your project or to learn more about how PlanB Group can help your restaurant or hospitality brand.

Office address

PlanB Group 3710 Commerce St. Unit #130 Dallas, Texas 75226

This is our Dallas office and mailing address for the studio.

Typical use of contact details

Clients and prospective clients use these details to:

• Start a conversation about a new restaurant or hospitality concept
• Discuss a rebrand, brand refresh or renovation
• Ask about our capabilities and experience working with restaurant brands

Lists Dallas as a location. Names Texas as a service area. Areas beyond these are not published.

• Architects
• Interior designers
• Graphic designers

All of us share a passion for food, restaurants and creating great guest experiences.

Hospitality focus

• We are restaurant people as well as designers and strategists.
• Team members have direct experience owning, operating and working with restaurants.
• We understand the day-to-day challenges operators face and design with those realities in mind.

How we think about brand and space

• We specialize in developing and articulating brand values, culture and experience.
• We create compelling and authentic brand stories that guide architecture, interiors, menu and service.
• We align the physical space, visual identity and operations so guests experience a consistent brand at every touchpoint.

Impact and value

• We focus on creating integrated brand strategies that have a noticeable impact at every guest contact point.
• We recognize the value of human capital at all levels of an organization and aim to create alignment across teams.
• We are cost-conscious and work to deliver top-shelf ideas with an affordable, return-on-investment-focused approach.

Ask anyway — the agent will say plainly that it is not published rather than guess.