Orbit Design

It is organized into five core "must haves":

1. Map It – 1-page marketing plan

• Create a 1-page marketing plan that puts your brand to work.
• Activate a sales process from prospecting, to active leads, to onboarding, to retention.
• Plan how to use all of your available tools and resources.
• Focus on connecting with prospects rather than hard selling.

2. Website

• Ensure your website connects in 23 seconds or less.
• Use the site together with your automated email system for analytics and lead tracking/scoring.
• Integrate your blog, social networking and SEO.
• Include digital, instant-gratification offers to engage visitors.
• Design clear calls to action.

3. Sales tools

• Provide printable PDFs or jumbo cards customers can easily share.
• Create coordinated digital materials, from email signatures to downloadable guidebooks.
• Build a clear, adaptable presentation deck as a core sales tool.

4. Video

• Use Zoom-based recording and posting so prospects can know, like and trust you.
• Build a video channel that is accessible on your website and searchable on YouTube.
• Use interactive video formats that allow questions and comments.
• Keep production overhead low while maintaining clarity and professionalism.
• Use video primarily to support and inspire prospects and customers, not just to sell.

5. Google/Bing and online advertising

• Manage search via metadata and paid ads (such as Google Ads) with ROI testing.
• Run social marketing and advertising with ongoing testing and refinement.
• Use high-speed landing pages for warm leads.
• Work keywords and key phrases into web pages, landing pages and blogs.

Questions Genius Simple Marketing considers

Orbit provides guidance on questions like:

• Whether your website shows the best version of your company and engages quickly.
• How well your website and materials are integrated and sales-automated.
• Whether marketing materials echo the website and are clear and scannable.
• How effectively you are using video in presentations and online.
• How strategically you are using keywords and landing pages with search advertising.

Additional notes

• Genius Simple Marketing is driven by a Genius Simple Brand that defines messaging, crowd, True North and brand assets.
• The approach emphasizes integration, automation, and constant improvement based on results.
• Orbit offers a free half-hour consultation for interested businesses; contact details are provided in the contact document.

Overview

Orbit Design's "Genius Simple" studio focuses on high-impact creative that helps your brand connect with prospects quickly and clearly.

Key principles:

• Connect in 23 seconds or less
• High impact graphics with no creative limits
• Direct access to a friendly, accessible art director and design crew

Branding services

Orbit supports the full customer journey:

• Attracting prospects – defining and presenting a clear, compelling brand promise.
• Engaging leads – clarifying your message so leads understand what you offer and why it matters.
• Converting new customers – aligning brand, offers and sales tools.
• Motivating existing customers – keeping your brand and messaging consistent across touchpoints.

Digital and print design

Orbit produces coordinated digital and print assets, including:

• Web and digital
• "SuperSites" – simple, focused, automated websites
• Landing pages
• Lead magnets
• E-blasts and email templates

• Print
• Brochures
• Trade show booths
• Signage and display materials

Video services

Orbit provides video support to help people know, like and trust your brand:

• Product or service demo videos
• Website B-roll and background video
• YouTube marketing content
• Promotional videos, interviews and blog-style videos
• Zoom-based video recording and posting

Video is used as part of an integrated marketing and sales system rather than as a stand-alone tactic.

You can also reach Orbit Design using the contact form on their website.

Studio address

• Address: 2560 Sheridan Blvd. Ste. 4, Denver, CO 80214
• City/region served: Orbit Design works with businesses in Denver and beyond.

Consultations

• Orbit offers consultations to discuss your brand, marketing and sales needs.
• The site invites prospective clients to request a free half-hour consultation for Genius Simple Marketing via phone or email.

Lists Denver and Sheridan as a location. Names Denver and Sheridan as a service area. Areas beyond these are not published.

Key outcomes:

• Get your brand down on paper in clear, easy-to-understand terms ("Map It")
• Align your team around the same brand direction
• Identify and name your unique processes, products and services
• Remove confusion and time-wasting activities so prospects can decide faster

The goal is for your brand to connect with prospects in 23 seconds or less.

Core benefits

• Attract, engage and onboard customers quickly and easily ("speed sells").
• Protect and promote your unique intellectual property.
• Focus on the right prospects and avoid unproductive strategies and "rabbit holes".
• Provide your team with clear marketing and sales tools.

The Genius Simple Branding Map

The branding map is organized into four main sections:

1. True North

• Who you are as a company.
• Where you are taking your customer.
• Your core brand story.

2. Your Crowd

• Who you are selling to now and who you should be selling to.
• Your focal point or proxy customer.
• Your customers' key problems (thorns) and wants.

3. Brand assets

• Your flagship offer – the first thing you want prospects to see and leads to buy.
• Your top separating benefits.
• Your intellectual property, such as:
• Copyrights
• Patents
• Trademarks
• Company colors
• Icons
• Key images

4. Your messaging

• Your "Salty Sound Bite" – a short, memorable description of what you do.
• Your unique value proposition.
• Brand hammers – phrases or ideas you repeat to reinforce your message.
• Your offer sequence – how you introduce and escalate offers over time.

Genius Simple Branding is typically used as the foundation for Genius Simple Marketing and Orbit's broader design and communication work.

This summary is provided for convenience. For full details, customers should refer to the complete policy on Orbit Design's website.

Information collection and use

• Orbit is the sole owner of information collected through its website.
• It collects information that visitors voluntarily provide via email or other direct contact.
• Information is used to respond to the reason you contacted Orbit.
• Orbit does not sell or rent personal information to third parties.
• Information is not shared outside Orbit except as needed to fulfill a request.

Ongoing communication

• Unless you ask not to be contacted, Orbit may email you about new marketing methods, sales strategies or new digital regulations.
• You can opt out of future emails at any time.

Your rights

You can contact Orbit to:

• See what data it has about you, if any.
• Change or correct your data.
• Ask Orbit to delete your data.
• Express any concerns about how your data is used.

Requests can be made by emailing info@orbit-design.com or calling 303.433.1616.

Security and payment data

• Orbit takes precautions to protect information both online and offline.
• When sensitive information such as credit card data is submitted, it is encrypted and transmitted securely to the payment processor.
• Orbit uses QuickBooks, which is PCI DSS compliant, and does not receive or store credit card information.
• Contact information is stored at Orbit for relationship-building purposes in a secure environment.

Cookie policy

• Orbit uses first-party cookies on its website and in email communications.
• Cookies are used to improve access to the site and make communication more relevant and enjoyable.
• The site does not use third-party tracking cookies and does not track users outside its own site.

Email policy

• Orbit's email practices are intended to be CAN-SPAM compliant.
• Contact information and preferences are collected for relationship-building only and are not sold or rented.
• Questions or objections can be directed to info@orbit-design.com, 303.433.1616, or customer support at 303.523.4140.

Ask anyway — the agent will say plainly that it is not published rather than guess.