Optimum7

The company describes its team as eCommerce strategists, coders, designers, marketers, writers, and technophiles focused on actionable ideas and helping businesses navigate the changing digital eCommerce marketplace.

Core values

• Integrity: Telling clients what they need to know, even when it may not be what they want to hear.
• Passion: Continually looking for ways to improve.
• Leadership: Acting as an extension of the client's business, with the client's success treated as Optimum7's success.

Company metrics

The website states that Optimum7 has served more than 10,000 happy customers since 2007. Its services page also lists more than 1,000 happy customers, over $1 billion in eCommerce revenue managed annually, and more than 1 million leads generated.

Contact

• Phone: 786 627 5388
• Address: 237 S Dixie Hwy, 4th Floor #469, Coral Gables, FL 33133
• Contact option: Speak to an Expert

Strategy and acquisition

• Multi-channel marketing strategy with goals and KPIs
• Business consultation and marketing-plan assessment
• Search engine optimization (SEO)
• Content marketing
• Paid search and pay-per-click (PPC) advertising

Growth marketing

• Email marketing
• Social media marketing
• Influencer marketing
• Growth hacking

Brand and creative services

• Video production
• Experiential or guerilla marketing
• Copywriting for web copy, advertising copy, ebooks, and whitepapers
• eCommerce marketplace marketing for platforms such as Amazon, eBay, and Wayfair

Optimum7 also provides analytics and data-informed guidance to help businesses review performance and improve their digital marketing strategies.

CRO process

• Conduct a site audit from a user's perspective.
• Establish conversion benchmarks and goals, such as sales or sign-ups.
• Simplify website navigation.
• Implement effective calls to action.
• Streamline the eCommerce checkout process.
• Build custom, user-focused functionalities.

CRO services

Optimum7's CRO services include eCommerce replatforming, mobile responsiveness optimization, site remodeling, custom functionalities, UI/UX optimization, and internet marketing. Custom functionality examples listed on the website include split payments, targeted email marketing, and enhanced security features.

Measurement

CRO success may be measured using key performance indicators such as conversion rate, average order value, cart abandonment rate, and customer lifetime value. Optimum7 uses analytics to compare performance before and after CRO initiatives.

The website states that initial improvements can sometimes appear within the first few days, while more significant results develop through ongoing optimization. It also gives 2–3% as a general eCommerce conversion-rate benchmark, while noting that appropriate goals vary by industry and product type.

Platforms

The company works with Shopify, BigCommerce, Magento, Volusion, Infusionsoft, NetSuite, 3dcart, WooCommerce, and other eCommerce platforms. Optimum7 states that it has more than 15 years of eCommerce development experience and more than 30 years of combined experience working with various eCommerce platforms.

Development services

• eCommerce platform selection and development
• eCommerce replatforming and migrations
• Custom programming and functionality development
• Custom software development and consulting
• Web design
• Landing page design
• Mobile responsiveness
• UI/UX optimization
• ADA website compliance based on WCAG 2.0
• Site remodeling
• Third-party integrations

Development process

1. Listen: Understand the client's business and eCommerce requirements.
2. Plan: Create an execution schedule and roadmap, including site structure and platform selection when needed.
3. Development: Build custom solutions that integrate with existing business processes.
4. Testing: Test the website for potential UI/UX improvements.

Optimum7 states that it grows the average industrial supplier's online revenue by 10%–15% in the first 90 days through custom development and creative marketing strategies.

Industrial capabilities

• Building complex eCommerce features quickly; the team reports more than 700 unique functionalities built for eCommerce clients.
• Increasing organic visibility through B2B-focused SEO strategies.
• Improving user experience and conversion rates through CRO guidance.
• Maximizing Google Ads budgets across buyer-funnel stages.
• Supporting complex product catalogs, custom order functionalities, and industrial eCommerce operations.

Industries served

Optimum7 lists the following industrial sectors:

• Oil and gas
• Aviation
• Manufacturing
• Construction
• Chemical manufacturing
• Tool and equipment manufacturing
• Power and energy supplies
• Automotive manufacturing
• Electronics manufacturing

The company states that it can address industries beyond those listed and invites businesses to reach out about their specific field.