Netrocket

The company reports:

• 15 years of marketing experience
• Around 50 marketing experts
• 87+ completed HVAC projects
• More than $150 million in revenue generated

Netrocket's stated mission is to help 100 HVAC companies scale to 8-figure annual revenue. Its work is built around connecting marketing activity to booked jobs and predictable revenue rather than focusing only on clicks and impressions.

Values

• Client Business Focus: Align marketing with profit, long-term value, and real business goals.
• Ownership: Take accountability for results and find solutions when problems arise.
• Expertise: Stay current with industry trends and tools.
• Rising Standards: Continuously improve speed, efficiency, and performance.

The team's HVAC specialization includes understanding seasonal demand, capacity planning, service and installation mix, financing programs, replacement cycles, Google Maps visibility, Local Service Ads competition, reviews, dispatch efficiency, booking rates, territory management, and licensing requirements.

• AI-assisted keyword and topic research
• AI-assisted content drafting with human editing before publication
• Technical audits using Screaming Frog, with fixes prioritized by impact
• Answer-first content and self-contained facts for AI retrieval
• Entity and schema work, including JSON-LD
• Consistent business information across websites, profiles, directories, and other third-party sources
• Citation-building for AI search visibility

Netrocket strengthens content and business information so AI platforms can find, understand, verify, and cite an HVAC company. The work also addresses areas where competitors are mentioned but the business is missing.

Platform-specific work

• ChatGPT: Self-contained, verifiable answers and consistent business details across the web.
• Perplexity: Fact-first content, supporting sources, links, and recent updates to support citations.
• Google AI Overviews and LLMs: Technical SEO, clear structure, and an accurate Google Business Profile. Netrocket does not guarantee placement in an AI Overview.
• Google AI Mode: Separately answerable content for diagnosis, cost, financing, and scheduling so a business can potentially surface across multiple stages of a conversational search.

Process and measurement

1. AI visibility and SEO audit
2. Strategy and keyword/topic allocation
3. Content production with human de-AI editing
4. Technical and entity implementation
5. Measurement and iteration

Reporting can cover keyword rankings, AI mentions, citations, impressions, share of voice, AI assistant referrals, leads, and booked jobs. Netrocket uses tools and sources including Ahrefs, Google Search Console, GA4, call tracking, and the client's CRM. Reports are issued monthly for AI visibility, referrals, leads, and booked jobs, while keyword rankings are monitored daily.

The first step is a free AI Visibility Audit showing where a business appears, which competitors are visible, and what to improve first.

Netrocket is an HVAC-focused digital marketing agency helping heating and cooling contractors generate qualified leads, booked jobs, estimates, and revenue.

Local SEO

• Local SEO for service-area visibility
• Google Maps SEO and Google Map Pack optimization
• Vertical SEO for Yelp, Angi, HomeAdvisor, and Houzz
• Service-area coverage across target ZIP codes
• Optimization for seasonal heating and cooling demand

Paid Advertising

• Google Ads for Search and Display
• Local Service Ads
• Google Verified support
• Social media advertising
• HVAC-specific targeting and buying-intent campaign structures
• LSA and Google Verified issue diagnosis, including duplicate profiles, verification problems, and zero-impression conflicts

Lead Generation Systems

• Lead generation
• Conversion-focused HVAC website development
• CRM and sales automation
• Lead capture, routing, and follow-up connections
• Tracking from first marketing touch through closed revenue

Content Marketing

• Local pages
• Service pages
• SEO articles
• Business pages
• HVAC content built around buying questions, service urgency, and local trust signals

Netrocket works with HVAC companies that need qualified leads, better tracking, stronger local visibility, or a clearer marketing system. Its reporting focuses on qualified leads, calls, booked jobs, estimates, lead sources, and revenue attribution when tracking is available.

• SEO: From $2,450 per month
• GEO/AEO: $3,450 per month; a $1,000 add-on to the SEO package with a three-month minimum
• PPC/Ads: From $1,350 per month; pricing scales with ad spend
• GBP: $500 per month per location, with a three-month minimum
• Yelp Ads: $650 per month
• LSA: Pricing is not listed; the service focuses on verification, ranking, and the Google Guarantee badge, with payment for real leads rather than clicks

AI SEO program tiers

Foundation — $3,550 per month

For companies with $1M–$2M in current revenue. Includes Google Maps SEO for one location, starter SEO, three content pieces per month, up to three backlinks per month, two managed channels with up to $10,000 per month in ad spend, and lead tracking and reporting.

Acceleration — $4,750 per month

For companies with $2M–$3M in current revenue. Includes growth SEO, five content pieces per month, up to five backlinks per month, and three managed channels with up to $15,000 per month in ad spend.

Expansion — $6,200 per month

For companies with $3M–$5M in current revenue. Includes faster SEO, seven content pieces per month, up to eight backlinks per month, and three managed channels with up to $20,000 per month in ad spend.

Market Leader — Custom

For companies with $5M+ in current revenue. Includes custom SEO, content strategy, link building, managed channels, selected paid channels, and reputation management.

Daniel hosts the 8-Figure HVAC Brands Podcast, which covers marketing, sales, dispatch, margins, acquisitions, exits, expansion, branding, lead generation, hiring, leadership, and the changing role of owners as companies grow. He also created HVAC Marketing School, covering SEO and Google Maps, Google Ads, Local Services Ads, Yelp, Meta ads, content strategy, lead generation, conversion, tracking and attribution, AI Search, and overall marketing strategy.

He shares his experience through:

• Webinars and no-cost training sessions
• Workshops and a U.S. roadshow for HVAC owners
• One-on-one consulting
• Industry conferences and events

Daniel's conference appearances include AHR Expo, ACCA Conference and Expo, Women in HVACR Annual Conference, ServiceTitan Pantheon, Fuse Club events, and Service World Expo.

His introduction to HVAC came through a project with a company that grew from seven figures to multiple eight figures and now generates more than $46 million in annual revenue. That experience led Netrocket to focus fully on HVAC, where the connection between marketing, booked jobs, and revenue is direct.