MyBartender

The site was co-founded in 2020 by longtime bartender and bar owner Paul Kushner ("Tubby") and industry veteran Brian Nagele. Paul brings decades of hands-on bartending experience, from working his way up behind the bar in Southampton, PA to opening and running Steam Pub in Southampton. Brian brings deep experience opening bars, working with major beverage brands, and building digital platforms.

Together they created MyBartender to share practical, real-world cocktail knowledge with both:

• Home bartenders looking to level up their drink-making skills
• Professional bartenders and hospitality pros searching for new recipes and inspiration

What sets MyBartender apart

• Recipes that are actually tested – Paul develops and refines recipes behind the bar and only publishes them once they are dialed in.
• Attention to detail – Measurements, ratios, and technique are treated as essential, not optional. Free-pouring or guessing is discouraged.
• Craft-focused approach – The site emphasizes what makes one spirit or recipe different from another, and why details like barrels, mash bills, and water matter.
• No-fluff editorial style – The focus is on clear, useful information about drinks, spirits, and bar culture.

MyBartender aims to make visitors feel the same way Paul's guests feel at Steam Pub: welcomed, informed, and excited to enjoy great drinks.

• Cocktail recipes – Step-by-step recipes for classic and original cocktails across a wide range of spirits and flavors.
• Seasonal and themed drinks – Ideas for holidays, seasons, trends, and occasions.
• How‑tos and bartending tips – Practical guidance on technique, measurements, glassware, garnishes, and building a home bar.
• Spirits and product features – Honest takes on spirits, beers, and other beverage products.
• Bar and drinking culture – Articles about the culture around drinking well and enjoying the bar experience.
• Video content – Cocktail and drink-related videos shared via the site and social channels.

All recipes and techniques are developed from real bar experience, with an emphasis on accuracy, repeatability, and professional standards.

For brands, MyBartender also creates custom cocktail recipes and content in collaboration with partners; collaboration and content-creation inquiries are welcomed via the site's contact options.

Mailing address: MyBartender 11 Penn Circle Holland, PA 18966 United States

Phone: 215-650-7316

For general questions, collaboration inquiries, or to get in touch with the MyBartender team, visitors can use the contact form on the Contact page of the website.

Advertising and brand contact

For advertising and brand partnership inquiries:

• Email: advertise@mybartender.com

Social media

MyBartender shares content and engages with its community on multiple social platforms, including:

• Instagram: https://www.instagram.com/_mybartender
• Facebook: https://www.facebook.com/mybartenderblog
• Twitter (X): https://twitter.com/mybartender_com
• Pinterest: https://www.pinterest.com/mybartender
• TikTok: https://www.tiktok.com/@mybartender.com

Current links and any additional channels are listed on the website's Contact page.

Audience and reach

• Online drinks publication with a dedicated community of readers interested in cocktails, spirits, and bar culture.
• The site reports over 1 million monthly visitors.
• Reach extends beyond the website to social media channels and an email newsletter.

Types of partnerships and campaigns

MyBartender can work with brands on a range of promotional formats, including:

• Website promotions – Banner ads, sponsored articles, and bespoke written content.
• YouTube and social collaborations – Brand integration into video and social content across MyBartender's channels.
• Custom campaigns – Tailored campaigns such as unique cocktail recipes featuring a brand, brand showcases, and storytelling-style videos.

Campaigns are designed to align with a brand's goals while fitting MyBartender's audience and editorial style.

How to inquire about advertising

Brands and agencies interested in advertising or partnerships with MyBartender can reach out via:

• Email: advertise@mybartender.com
• Contact forms: Advertising enquiry forms available on the MyBartender website.

MyBartender provides bespoke proposals based on each brand's objectives and preferred formats.

Ask anyway — the agent will say plainly that it is not published rather than guess.