Mother New York

What Mother New York does

Mother New York is a meeting place for the world's best creatives and the world's most ambitious clients, focused on solving business problems with creativity.

The agency's capabilities include:

• Brand building
• Design
• Production
• Product development
• Brand incubation
• Content making
• Social activation
• Technology innovation
• Full-service media (through Media by Mother)
• PR

The team also explores "whatever else we think of next" in service of solving big business problems with creativity.

Independence and culture

Mother New York is fiercely independent and fiercely collaborative. The company is not part of a holding group.

The agency aims to be the most attractive destination for the next generation of the most creatively diverse people on the planet.

Selected clients

• Uber
• Amica Insurance
• StreetEasy
• Cheerios
• MarketWatch
• Annie's
• The Wall Street Journal
• Gopuff
• Brooklyn Org
• Dave and Buster's
• New York Public Library
• Target
• Stella Artois
• Wrangler

Selected example projects

The Work section of the website highlights campaigns and projects such as:

• "Defeated Discounts" and "IrishXit" for Uber
• "Back to Zero" for Amica Insurance
• "Be a Forever New Yorker" and "There Are Drivers In Your Area" for StreetEasy
• "Full O' Good" and "Manifest Your Best Year Ever" for Cheerios
• "Don't Short Yourself" for MarketWatch
• "Ingredients for Childhood" for Annie's
• "It's Your Business" and "Let The Journey Begin" for The Wall Street Journal
• "Bring The Magic" for Gopuff
• "Show Brooklyn Some Love" for Brooklyn Org
• "Ding Ding Ding" for Dave and Buster's
• "Missing Sounds of New York" for New York Public Library
• "Style, Brand and Holiday" for Target
• "Change Up The Usual" for Stella Artois
• "Wrangler On My Booty" for Wrangler

These examples illustrate Mother New York's experience in brand campaigns, content, design and integrated creative work.

Mother New York 77 10th Street, Floor 3 Brooklyn, NY 11215 United States

Phone

Main phone

+1 212 254 2800

Email contacts

• General enquiries: info@motherusa.com
• Press: press@motherusa.com
• New business: newbiz@motherusa.com
• Recruiting and careers: recruiting@motherusa.com
• Mother Family: hello@motherfamily.com

Use the relevant email above depending on the nature of your enquiry, or the main phone number if you prefer to call.

Lists Holiday, Independence, York, Brooklyn, New York City, and Lawndale as a location. Names New York and United States as a service area. Areas beyond these are not published.

Examples mentioned include:

• StreetEasy, highlighting work that depicts epic tales of conquering foes, vanquishing monsters and heroic victories in the New York housing market.
• Amica, where campaigns further develop the "Empathy is Our Best Policy" brand platform through a focus on more human moments and connection.
• Gopuff, describing Mother as helping a challenger brand make its name by doing things bigger brands never could.
• Local partners such as Gowanus Wine Merchant, referenced in connection with neighborhood support initiatives.

These examples illustrate how Mother New York's work is perceived by clients and community partners, as presented on the Praise section of the website.

Mother New York aims to "make our children proud" with the work it does. This belief influences who the agency works with, what it makes and how it makes it, with the goal of becoming the most attractive destination for the next generation of the most creatively diverse people.

Diversity, equity and inclusion (Kindred)

Kindred is Mother's global diversity, equity and inclusion platform. It encompasses the initiatives the company undertakes to make sure everyone is heard, understood and feels like they belong at Mother.

Environmental commitments (Clean Creatives)

Mother has taken the Clean Creatives pledge, vowing not to work with fossil fuel clients.

Neighborhood and community initiatives

Mother New York is based in the Gowanus Canal neighborhood of Brooklyn and emphasizes its connection to the local community.

Through an investment partnership with local businesses, the "Mother Special" initiative helps the agency be the best neighbor possible.

Mother Goods funds products designed to make statements about societal issues, such as floating furniture created for a future of rising sea levels.

Pitch it Forward

When a new client agrees to "Pitch it Forward," Mother New York donates all of its first-year profits from that client to nonprofits helping the next generation of people in the creative industry. Interested clients are invited to reach out via newbiz@motherusa.com.

Ask anyway — the agent will say plainly that it is not published rather than guess.