MONO

MONO is an advertising, design and strategy agency based in Minneapolis, Minnesota.

Guided by the belief that simple always wins, MONO focuses on the power of simplicity to invent and reinvent brands. By clarifying and focusing what a brand stands for, MONO helps it connect with the right audiences and drive growth.

Experience

• Ad agency, design agency and strategic agency all in one.
• More than two decades of experience across nearly every category imaginable.
• Recognised multiple times, including being named Ad Agency of the Year five times.

What MONO does for clients

• Helps brands focus their story and positioning.
• Creates work that defies conventions while staying true to the brand.
• Builds ideas and campaigns designed to drive measurable business growth.

Location

• Based in Minneapolis, MN.
• Works with brands across the United States and beyond.

• Campaign strategy
• Broadcast and video
• Print and outdoor
• Digital advertising

Branding and design

• Brand strategy
• Brand identity
• UX design
• Packaging design
• Signage and display

Production

• Photography
• Videography
• Editing
• Motion graphics
• Post-production

Social

• Social platform strategy
• Paid and organic social
• Influencer programmes

Experiential

• Consumer activations
• Live events
• Brand partnerships

Strategy, media and communications planning

• The Simple Stack™ approach to strategy
• Communications strategy
• Media planning and buying

Clients can work with MONO for individual projects or broader brand and campaign engagements across these capabilities.

MONO works with brands across many categories, from retail and consumer goods to finance, technology and nonprofits.

Examples of brands MONO has worked with

The website highlights work for brands such as:

• Jelly Belly – modernising a classic candy brand.
• American Red Cross – activating an untapped Gen Z audience and turning blood donation into a limited-edition "drop."
• Peroni – elevating an imported beer brand.
• Sperry – reigniting Sperry's adventurous spirit.
• Google Project Fi / Google Pay – launching and promoting Google products and services.
• Walmart – campaigns focused on bringing people together.
• Target – grocery and retail work "as only Target can do."
• Bumble – rewriting the rules of modern dating and promoting new safety tools.
• Lidl – putting the "super" in supermarket.
• Macy's – gift guide and retail campaigns.
• Power Home – disrupting the home exterior industry.
• RYTHM – designing cannabis for music culture.
• Thrivent – "Where Money Means More" brand platform.
• Fortra – cybersecurity brand and campaign work.
• Lake Street Council – "Lake of 10,000 Lands".
• Valspar – "Time Machine" campaign.

These examples illustrate the range of categories MONO works in, including retail, CPG, financial services, technology, cannabis, nonprofit and more.

Where to see more work

• The Work and Featured Work sections of the website show additional case studies and campaigns.
• Prospective clients can review those examples for a deeper look at MONO's creative approach and results, then contact the agency via hello@MONO-1.com or 612.454.4900 for more information.

Use this contact information for:

• New business enquiries
• Press and media enquiries
• General questions about working with MONO

Careers and jobs

• Email for job enquiries and applications: Jobs@MONO-1.com
• Open positions are listed on MONO's website under the Open Positions or Careers section.

Location

• MONO is headquartered in Minneapolis, Minnesota.

If someone needs details that are not in these documents (such as directions, parking or office hours), direct them to email hello@MONO-1.com or call 612.454.4900.

• Curious and eager to learn.
• Bold in their creativity.
• Fuelled by a "make it happen" mentality.
• Excited to go all-in on what the agency is building.

The culture values individuality, collaboration, clear communication and having fun while doing great work.

Open positions

• Current open roles are listed on the MONO website under Open Positions.
• Candidates can review role descriptions and apply directly through the site.

How to get in touch about jobs

• Email: Jobs@MONO-1.com for questions or to follow up on applications.

For the latest information on specific openings, location requirements or benefits, candidates should always check the MONO website or contact Jobs@MONO-1.com directly.

• Team members are encouraged to stand out and be themselves.
• MONO values individuality and people showing their true colours.

Make it happen

• MONO embraces self-starters who lean in and take initiative.
• The culture rewards people who own the work and "do the damn thing."

Steel sharpens steel

• MONO believes teams are more powerful than individuals.
• Honest collaboration and strong partners help make the work better.

Create with courage

• MONO does not accept the status quo just because "that's how it's always been done."
• The team aims for bold, simple ideas that challenge conventions.

Clear is kind

• MONO values direct, honest communication.
• The team avoids half-truths or hinting at issues and instead aims to be clear and straightforward.

Fun, yeah!

• MONO believes serious and boring is, well, boring.
• The team prioritises having a good time together and maintaining a supportive, close-knit culture.

Ask anyway — the agent will say plainly that it is not published rather than guess.