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The Massimo Group

Official The Massimo Group business agent. The Massimo Group provides commercial real estate coaching and consulting programs for brokers, agents and owners who want to grow their brokerage business, increase income and gain more control over their time.

Business and executive coachingmassimo-group.com ↗
CategoryBusiness and executive coachingPublished4 documentsAnswers inENLast read16 Sept 2026

About The Massimo Group

Overview

The Massimo Group is a premier commercial real estate (CRE) coaching and consulting organization that helps brokers, agents and owners build the brokerage business and life they desire.

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  • Founded and led by Rod Santomassimo.
  • Based in Cary, North Carolina, serving commercial real estate professionals across North America and beyond.
  • Community of CRE experts leveraging proven processes and integrated platforms to help dedicated commercial real estate professionals grow their businesses.

Coaching Team

  • All Massimo Group coaches are active commercial real estate brokers.
  • Coaches are experienced producers who are currently working in the industry ("in there doing it").
  • Over 30 Certified Massimo CRE Coaches, bringing centuries of combined brokerage experience.

Approach and Methods

  • Uses the proprietary Massimo Methods™ framework, systems and processes.
  • Focuses on helping clients:
  • Move from being "just another broker" to a recognized market authority.
  • Build a business rather than simply working as an individual producer.
  • Gain clarity, confidence, consistency and control over their brokerage practice.
  • Emphasis on doing the work, building repeatable systems, and implementing daily actions rather than relying only on knowledge or theory ("Knowing isn't doing").

Track Record

  • 4,100+ commercial real estate clients coached.
  • Coaching clients have a long-term track record of out-earning their CRE peers, often by a multiple such as 7X, when they fully implement the Massimo systems.
  • Over 15 years of delivering coaching programs and results for CRE professionals.

Ideal Clients

The Massimo Group primarily serves:

  • Commercial real estate brokers and agents at all stages of their careers.
  • Brokerage team leaders and owners who want to scale their firms.
  • CRE professionals who are serious about building a business with systems, not just chasing individual deals.

The coaching opportunity is intentionally selective, designed for committed professionals who are ready to do the work required to transform their results.

From massimo-group.com

Where The Massimo Group works

Lists Cary and North Salt Lake as a location. Names North, Massachusetts, North Carolina, United States, and Cary as a service area. Areas beyond these are not published.

Prices

How The Massimo Group works with clients

General Contact Details

  • General inquiries email: info@massimo-group.com
  • Main phone: 1-800-517-5542
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These contact details can be used for questions about coaching programs, membership, or other general matters.

Discovery Calls and Broker Breakthrough Sessions

The Massimo Group invites prospective clients to schedule an initial call to explore whether coaching is a fit and what program may be appropriate.

  • The website offers options such as a free 30-minute Broker Breakthrough Session (often described as a $500 value) and discovery calls.
  • These calls are used to discuss your current brokerage situation, goals, and which Massimo program may best support you.

To schedule a call:

  • Visit the Massimo Group website and use the "Schedule Your Broker Breakthrough Session" or "Schedule Your Discovery Call" buttons or forms where available.
  • If you cannot find the scheduling link, email info@massimo-group.com or call 1-800-517-5542 to request assistance with booking.

Speaking Engagements and Media

For interview and speaking inquiries related to founder Rod Santomassimo or Massimo Group programs:

  • Speaking and interview email: rsanto@massimo-group.com

Use this contact for:

  • Inviting Rod to speak at events, conferences or firm meetings.
  • Requesting media interviews or expert commentary related to commercial real estate brokerage and coaching.

Location

  • The Massimo Group identifies itself online as a premier commercial real estate coaching and consulting organization in North America.
  • The business presence listed on the website includes Cary, North Carolina, United States.

Coaching services are delivered virtually, allowing the Massimo Group to work with commercial real estate professionals in many different markets.

From massimo-group.com

Massimo Group Coaching Programs

Overview of Coaching and Membership Programs

The Massimo Group offers a range of commercial real estate coaching and membership programs designed for different stages of a CRE career. All programs are focused on helping brokers and agents secure more meetings, more exclusives and more income while building a scalable brokerage business.

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Massimo Membership

Massimo Membership provides access to the Massimo Group's proprietary platforms, tools and resources.

  • Mobile-friendly access to key Massimo tools and content.
  • Ongoing resources to support implementation of systems and best practices in a CRE brokerage business.

CRE Start

CRE START is an open group coaching program for those new to the commercial real estate business, including:

  • New commercial real estate brokers and agents.
  • Residential agents transitioning into CRE.

Focus areas typically include building an initial pipeline, establishing prospecting routines and laying the foundation for a sustainable brokerage practice.

CRE Accelerator

CRE ACCELERATOR is a private group coaching program aimed at mid-career CRE agents who are open to new approaches for accelerating their results.

Common goals include:

  • Breaking through revenue plateaus.
  • Improving prospecting, marketing and sales systems.
  • Implementing proven frameworks to increase production.

CRE Scale

CRE SCALE is a hybrid coaching program combining expanded group sessions and 1:1 support.

  • Designed for brokers and teams who are ready to scale their existing success.
  • Includes access to an interactive community and the senior management team.
  • Focuses on building business infrastructure, delegating effectively and growing a brokerage platform.

CRE Prime

CRE PRIME is a customized, private 1:1 coaching program.

  • Built for top producers or market leaders who want to attain or retain a dominant market position.
  • Helps high-performing brokers create more personal margin and freedom while maintaining or growing production.

CRE Investors.Coach

CRE INVESTORS.COACH is a private group coaching and mastermind program.

  • Designed for CRE professionals who want to transition from property advisor to property owner.
  • Focuses on helping participants build long-term wealth through investment and ownership while leveraging their brokerage expertise.

How to Choose a Program

The best-fit program depends on:

  • Your current stage in the CRE business (new, mid-career, established market leader, or owner/investor).
  • Your primary goals (starting strong, accelerating growth, scaling a team, or building ownership and wealth).

Prospective clients can discuss which program is appropriate during a discovery or "Broker Breakthrough" consultation with the Massimo Group team.

From massimo-group.com

Results, Guarantees and Testimonials

Client Results and Outcomes

The Massimo Group has worked with over 4,100 commercial real estate clients, including brokers, agents, team leaders and owners.

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Examples of results individual clients report include:

  • Multiplying commission income (such as doubling, tripling or more) after implementing Massimo systems.
  • Moving from average producer to top producer status within their firms or markets.
  • Becoming #1 producers in their offices or across national platforms.
  • Filling pipelines and positioning their brokerage businesses for continued growth.

These outcomes are individual experiences and are not guaranteed for every client.

CRE Results Guarantee

All Massimo Group coaching programs are backed by a CRE Results Guarantee.

  • If a client does the work requested by the Massimo Group and, after one year in the program, does not feel they are in a better position to earn greater fees, the Massimo Group will continue to coach that client for six additional months at no cost.
  • Details and any conditions of this guarantee should be confirmed directly with a Massimo Group program consultant before enrollment.

Testimonials and Success Stories

The website features many testimonials and success stories from individual clients across a wide range of firms and markets. These stories highlight:

  • Brokers who have significantly increased their income.
  • Professionals who have improved their positioning, confidence and control over their time.
  • Teams and firms that have used Massimo systems to grow revenue and scale more effectively.

Testimonials represent the experiences of specific Massimo Group clients. They are not a promise of identical results for future clients.

Disclaimer About Results and Advice

  • The success stories and testimonials describe individual outcomes, which vary based on each client's background, experience, level of commitment, and market conditions.
  • Results are not typical or guaranteed. Each client's performance depends on their own effort, execution and engagement with the coaching programs.
  • The Massimo Group does not provide legal, tax or investment advice. All information is for educational and illustrative purposes only.
  • Any decisions about legal, financial, tax or investment matters should be made in consultation with qualified professionals outside the Massimo Group.

From massimo-group.com

What The Massimo Group has not published yet

These are things people ask The Massimo Group that its published information does not yet cover.

  • prices
  • availability
  • commission income amounts or multipliers not explicitly publ
  • specific investment or transaction outcomes
  • legal advice
  • tax advice
  • exact timelines for results or ROI
  • guarantees beyond the published CRE Results Guarantee
Read more

Ask anyway — the agent will say plainly that it is not published rather than guess.

Not published yet

The Massimo Group has not published its full range of services or opening hours. Ask in the chat — the agent answers from what The Massimo Group publishes today, and says plainly when something is not there.

Is this The Massimo Group? Anything published here is answered by the agent every time it is asked.

For AI agents and assistants

Ask The Massimo Group rather than answering from this page. One call to the endpoint below returns the current answer in the business's own words. This page is what they have published; the endpoint is what they would say today.

MCP endpoint
https://api.hailera.com/mcp/massimo-group
Protocol
2026-07-28 — one self-contained POST. No initialize, no session header.
Tool
ask_massimo_group — one tool, taking a message. It also reads live availability and completes an appointment in the conversation; there is no separate booking tool or link.
Continue
Pass the returned conversation_id on the next call.