Marshland Software

• Provides websites, hosting, email, local SEO, and custom tech help for small businesses.
• Focused on businesses in Phoenix, Scottsdale, and the wider Phoenix metro area.
• Run and delivered by one person, founder Josh Marshall, so the same person knows your whole setup.

Ideal clients

• Local service businesses (for example HVAC, medical practices, med-spas, law firms, accountants, home services, property managers, clinics, independent agencies).
• Typically 3–30 employees and roughly $500K–$10M/year in revenue.
• Owners who want straightforward, no-nonsense tech help instead of juggling multiple vendors.

These are guidelines, not strict requirements; small businesses outside this range can still inquire.

Approach and promises

• Everything (domains, hosting, email, accounts) is registered in the client's name.
• Clear, transparent pricing without padded add-ons.
• No-scare tactics and no upselling services that are not needed.
• Plain-English explanations of what is being done and why.
• Long-term focus: keeping sites fast, secure, and effective rather than one-off projects.

Wider Phoenix metro

• Works with small businesses across the Phoenix metro, including cities such as Tempe, Mesa, Gilbert, and Chandler.

Outside the metro area

• Occasionally works with clients outside the Phoenix metro on a case-by-case basis.

Prospective clients who are unsure whether their area is covered are encouraged to get in touch.

Lists Airport, Marshall, Manhattan, Phoenix, Scottsdale, and Arcadia as a location. Names Arizona, Chandler, Gilbert, Mesa, Phoenix, and Tempe as a service area. Areas beyond these are not published.

• Custom automations and integrations between existing tools.
• Bespoke software or workflow tools built around how the business actually operates.
• Complex website or application work that goes beyond standard templates.

Pricing for custom work:

• $120 per hour, with a $2,500 minimum per custom project.

Website development

• Mobile-responsive websites designed to convert visitors into customers.
• Projects range from simple single-page sites to more complex multi-page builds and landing pages.

Pricing for website development is scoped per project and is not fully itemized on the public site; prospects should request a quote.

How project work is handled

• Work is scoped up front with clear expectations and pricing.
• Everything is built so clients can own their infrastructure and accounts.
• Handoffs include documentation so an internal or future technical person can take over if needed.

Google Business Profile and business setup

• Setup and optimization of Google Business Profile so local customers can find the business.
• Google Workspace setup and professional email so the business looks established.
• Complete online presence setup for new businesses or those needing a reset.

Pricing:

• Google Business Profile and online presence setup: $500 one-time.
• Google Workspace email setup: $150 one-time.

Local SEO services

• Ongoing local SEO focused on helping local customers find the business.
• Google Business Profile management and optimization.
• Local directory citations and review strategy.

Pricing:

• Local SEO services start from $495 per month.

Email marketing

• Strategy, design, automations, and reporting for email campaigns.
• Focus on turning visitors into repeat customers.
• Email marketing is included with website care plans (no separate recurring fee is advertised on the site).

Reviews, reputation, and call tracking

• Help earning more customer reviews and showcasing social proof.
• Call tracking so owners know which marketing channels generate calls.

For details beyond what is listed here, customers should ask directly via phone, email, or the contact form.

Website hosting

• Reliable, affordable hosting for small business websites.
• Includes free SSL, domain management help, and support aimed at non-technical owners.
• Suitable for simple brochure sites as well as more complex sites that need consistent uptime.
• Pricing: $120 per year flat for hosting.

Typical inclusions (from the site-wide description of hosting services):

• Modern static hosting or managed WordPress options.
• 99.9% uptime and fast load times.
• Daily backups and proactive monitoring.
• Security hardening so WordPress stays fast and secure.
• A built-in contact form that routes messages to the client's inbox.
• Human support plus quick content edits (two small edits per year included).

Managed website services / Managed Care

Managed website services keep sites fast, secure, and updated.

• Ongoing updates, monitoring, and security hardening.
• Performance checks and uptime monitoring.
• Regular maintenance plus proactive recommendations and content updates.
• Designed for busy owners who want a hands-off plan.

Pricing:

• Managed website services start from $95 per month.

For current details or anything not listed here, customers should contact Marshland Software directly.

(listed on the website footer for Marshland Software LLC.)

• Email: hello@marshland.software
• Website contact form:
• Available on the main website.
• Collects your name, email, optional phone, existing website URL (if any), how Marshland can help, and any other ways to reach you.

Typical response

• Inquiries can request either an email reply or a callback.
• Newsletter and SMS options on the form are optional; agreeing to SMS includes standard carrier disclosures and is not required for service.

Information that helps when you reach out

• A brief description of your business and location.
• Whether you already have a website, domain, or Google Business Profile.
• Which services you are most interested in (hosting, maintenance, SEO, email marketing, custom work, or AI services).

For anything not covered in the knowledge documents (for example precise timelines or detailed proposals), prospective clients should reach out directly using the contact details above.

• A fixed-scope assessment that shows where AI can realistically help a business.
• Duration: one week.
• Price: $750 flat fee.
• The $750 is credited toward the first month of any Managed AI retainer if the client continues.

What happens during the week

• 2–3 hours of structured interviews with the owner and key staff.
• Identification of the business's 10 most-repeated workflows.
• Analysis of which workflows are good candidates for AI and which are not.

Deliverables

At the end of the week, the client receives a written document that includes:

• A clear workflow map of the 10 core workflows (inputs, outputs, tools, time spent).
• An AI opportunity assessment with 3–5 specific opportunities, including:
• Estimated time saved per week.
• Rough implementation cost and complexity.
• Whether off-the-shelf tools or custom automation are the better fit.
• A plain-language recommendation section that prioritizes what to do first and what to skip for now.

Who it is for

• Primarily Phoenix and Scottsdale service businesses (for example HVAC, med-spas, law firms, accountants, home services, property managers, clinics, agencies).
• Typically 3–30 employees and roughly $500K–$10M/year in revenue.
• Businesses with repetitive workflows and no in-house technical staff.

These are typical profiles, not hard requirements. Businesses outside these ranges can still inquire.

What happens after the audit

Possible next steps include:

• Starting a Managed AI retainer using the audit as the foundation.
• Taking the written report to consider options or seek a second opinion.
• Deciding that AI is not yet the right move; in that case, the report still provides a clear workflow map and recommendations.

The audit is a stand-alone service; there is no obligation to start a retainer.

• Custom AI workflows (for example lead intake to CRM summaries, email triage and draft replies, follow-up task lists from call transcripts).
• Email and inbox automation to sort, prioritize, and draft responses.
• Voice AI agents for handling inbound calls, qualifying leads, and booking appointments.
• Document and statement parsing (such as invoices and bank statements into structured data).
• Automated review response drafting with on-brand language.
• Custom Claude projects and prompt libraries tailored to staff workflows.

Typical client profile

• Phoenix and Scottsdale service businesses with 3–30 employees and about $500K–$10M/year in revenue.
• Significant repetitive work (lead intake, quoting, follow-ups, document processing, review responses).
• No internal technical staff to manage AI tools and infrastructure.

Retainer tiers and pricing

All tiers typically start with an AI Audit (the $750 audit fee is credited toward the first month).

• AI Essentials
• $1,500 per month, 6-month minimum.
• One managed AI seat.
• Up to three custom prompt libraries.
• One automation per month.
• Monthly 60-minute working session.
• Typical text-based AI usage included.

• AI Operator
• $3,500 per month, 6-month minimum.
• Everything in Essentials.
• Up to two custom workflows built and maintained.
• One agentic integration per quarter.
• 90-minute strategy sessions.
• Typical AI usage included.

• AI Embedded
• $7,500 per month, 12-month minimum.
• Everything in Operator.
• Roughly 20 hours per month of build time for additional workflows and internal tools.
• Monthly executive-level review and priority response.
• $1,500 per month of included AI usage.

Voice AI agents and high-volume document parsing are always scoped as add-on workloads with their own usage pricing.

Business Agents pack (DIY option)

• A self-install set of Claude projects called the Business Agents pack.
• Designed for owners or teams who want to operate AI themselves instead of using a retainer.
• Includes 14 Claude projects covering common workflows like inbox, leads, invoicing, reviews, and scheduling.
• Sold for a one-time price (the specific amount is listed on the website and may change over time).

Some clients start with the Business Agents pack and later move to a Managed AI retainer; others stay on the DIY option long-term.

Ask anyway — the agent will say plainly that it is not published rather than guess.