# Marketingpowered

> Official Marketingpowered business agent. AI-native marketing agency for behavioral and mental health providers: $50M+ in managed ad spend, HIPAA-conscious…

## Ask it a question

Marketingpowered answers for itself at https://api.hailera.com/mcp/marketingpowered. A client that speaks MCP can
connect to that address; the tool is ask_marketingpowered and the
protocol is 2026-07-28.

Where this file and the agent disagree, the agent is current.

## About Marketingpowered

Marketing Powered is a founder-led, AI-native marketing agency for behavioral health and mental health providers. The agency was founded by Mike Hulick after he led marketing for a multi-location behavioral health organization through multi-state expansion.

Mike's operator-side experience includes lead quality, intake conversion, compliance risk, and attribution connecting marketing spend to admissions. He is also a court-certified expert witness in advertising strategy.

Marketing Powered has operated as an AI-native agency since 2022 and focuses on treatment-center growth, compliance posture, lead quality, and marketing performance tied to admissions.

Source: https://marketingpowered.ai

## What Marketingpowered does

Marketing Powered provides operator-driven marketing services for behavioral health and mental health treatment providers, including:

- Paid media management across Google, Meta, Microsoft, YouTube, LinkedIn, and programmatic display
- Landing page optimization and conversion rate optimization
- Marketing attribution and call tracking
- Creative testing
- Intake process optimization
- Web development for healthcare organizations
- PPC campaign management
- LLM advertising strategies

Services can be tailored to treatment modalities including residential, IOP/PHP, detox, dual diagnosis, and adolescent programs. The agency's approach considers service-line economics, compliance requirements, and the goal of generating qualified admissions rather than only clicks or leads.

Source: https://marketingpowered.ai

## Where Marketingpowered works

Lists Catarman as a location. Names Catarman as a service area. Areas beyond these are not published.

## AI and Compliance Infrastructure

Marketing Powered uses proprietary AI systems for predictive analytics, multi-variant optimization, predictive budget allocation, creative iteration, bid management, audience refinement, and attribution modeling.

The agency's infrastructure is designed for data sovereignty and HIPAA-conscious processing. It uses controlled infrastructure and local AI inference rather than commercial API wrappers or third-party AI platforms with unclear data-handling policies.

Behavioral health campaigns account for platform restrictions, including Google's sensitive-vertical policies, the prohibition on retargeting for addiction treatment, Meta Special Ad Categories, and LegitScript certification requirements. Marketing Powered states that it has maintained LegitScript compliance across sensitive-vertical campaigns with zero account suspensions.

Source: https://marketingpowered.ai

## Attribution Services

Marketing Powered provides attribution services built for treatment centers, including GA4 configuration, call tracking, CRM data flow, admission verification, and admission-level reporting.

The agency tracks the patient journey from first interaction through intake and admission rather than stopping at clicks, form fills, or phone calls. Its methodology uses multi-touch attribution to assign credit across touchpoints and identify which campaigns, channels, keywords, and content produce admitted patients.

Engagements begin with an audit of the existing tracking infrastructure. Marketing Powered identifies issues such as broken UTM parameters, call tracking that is not connected to campaigns, and CRM fields that lose attribution data during conversion. The resulting reporting is intended to connect marketing spend with cost per admission, admission volume, and marketing ROI.

Analytics implementations use HIPAA-aware practices designed to capture marketing data while avoiding the collection of protected health information. Tool recommendations are based on organizational scale, growth trajectory, technical capacity, compliance capability, and existing technology integrations.

Source: https://marketingpowered.ai

## Google Ads Management

Marketing Powered manages Google Ads for behavioral health and mental health treatment centers. Its approach includes:

- Search-intent mapping and geographic targeting
- Negative keyword architecture
- Predictive bidding focused on admission probability
- Multi-variant testing of compliant ad copy
- Attribution connected to CRM, call tracking, intake, and admission outcomes

The agency states that it manages $1.5–2 million monthly in Google Ads across more than 11 behavioral health and mental health accounts. Its Google Ads work addresses sensitive-vertical requirements, LegitScript certification awareness, claim restrictions, landing-page risks, and the prohibition on behavioral health retargeting.

For new engagements, Marketing Powered audits campaign structure, keyword architecture, bidding, conversion tracking, and compliance posture. It states that onboarding typically takes 2–3 weeks and includes account restructuring, tracking implementation, creative development, and launch. Clients receive weekly performance reports and monthly strategy reviews.

Source: https://marketingpowered.ai