Marceldigital

Marcel Digital describes itself as a Google Partner focused on digital marketing, software development, and Google Analytics. Its strategies are designed to drive traffic, sales, leads, and engagement to client websites.

The company uses integrated, multidisciplinary teams that include SEO, paid search, software development, UX, digital strategy, and Google Analytics experts. Strategies are researched and executed in-house.

Mission and approach

Marcel Digital's mission emphasizes authenticity, transparency, clear communication, and becoming indispensable to its clients. Its communication approach includes explaining what the data says, what it means for strategy, how the work will be completed, and what the next steps are.

The company partners with enterprise marketing and technology teams to design, build, and optimize digital platforms aligned with business outcomes, performance, growth, and long-term value.

Its vision is to combine integrated teams with care for clients, employees, and the community. Marcel Digital says it uses expert SEO, analytics, UX, digital strategy, and paid media to drive results.

Areas of expertise include:

• Search engine optimization (SEO)
• Paid media
• Conversion rate optimization (CRO)
• Software development
• Web development
• Google Analytics
• Data and insights

Marcel Digital supports the full digital sales cycle through:

• Sales enablement: Providing sales teams with data and tools to help close more business.
• Demand generation: Using data-driven digital strategies to build visibility, awareness, and long-term demand.
• Lead generation: Using targeted strategies to deliver high-converting leads.
• Customer experience: Creating personalized touchpoints that help convert prospects into customers.
• Measurement: Turning data and insights into smarter decisions and competitive advantage.

Umbraco services

Marcel Digital has been an Umbraco Platinum Partner since 2013 and is recognized as one of North America's leading Umbraco agencies. Its certified team works on complex migrations and enterprise website strategy, delivering scalable digital experiences designed for performance, flexibility, and long-term growth.

Selected results

The website highlights the following case-study results:

• A 49% increase in new business inquiries and a 14% increase in engagement rate for a B2B SaaS company.
• A 21% increase in organic traffic from target markets and a 61% increase in search-driven leads for a compliance services provider.
• A 108% increase in paid search conversions and $203,000 in additional revenue for a B2B eCommerce company.
• A 72% increase in conversion rate and a 38% increase in transactions for a B2B eCommerce company.

• Umbraco Platinum Partner
• HubSpot Solutions Partner
• 2026 Google Premier Partner
• 2026 Microsoft Advertising Partner
• Google Marketing Platform Certified
• Google Privacy for Agencies and Partners Certified
• Umbraco Cloud Powerhouse
• Umbraco Contributing Partner
• Best Agency Culture at the 2026 Global Agency Awards
• Best and Brightest Companies to Work for in Chicago 2026
• Best and Brightest Companies to Work for in the Nation 2026
• Clutch 2026 Top .NET Developers
• Clutch 2026 Top Umbraco Development Company
• Clutch 2026 Top SEM Company
• Clutch 2026 Top Inbound Marketing Company
• Clutch 2026 Top PPC Company
• Clutch 2026 Top SEO Company
• UpCity 2025 National Excellence Award
• UpCity Top Service Provider
• Web Excellence Award
• Clutch 2025 Top Digital Transformation Company
• Clutch 2025 Top Web Development Company
• Clutch 2025 Top Technical SEO Company
• 2025 and 2024 Google Premier Partner
• 2025 Microsoft Advertising Partner
• IMA Outstanding Achievement Award in the Hospital and Healthcare categories

Marcel Digital has also been shortlisted for awards including B2B Agency of the Year, Best SEO Campaign, Best PPC Campaign, Best Demand or Lead Generation Program, Stand Out B2B SEO Campaign of the Year, Stand Out B2B PPC Campaign of the Year, B2B Marketing Agency of the Year, and Best Data-Driven Strategy.

• Authenticity: Being true to personal values and Marcel Digital's values, building meaningful relationships, acting with good intentions, and assuming positive intent.
• Integrity: Acting in clients' best interests, communicating openly, addressing problems directly, and doing what needs to be done well.
• Accountability: Taking ownership, committing to excellence, following through on projects, staying flexible, and doing what was promised.
• Curiosity: Asking clear questions, distinguishing data points from insights, linking insight to action, and considering client needs from multiple perspectives.

Employees receive an annual review based on the core values, followed by monthly face-to-face check-ins focused on improvement and long-term growth.

Leadership team

The leadership team includes:

• Ben Swartz, Founder and CEO
• Kyle Brigham, Chief Strategy Officer
• Tom Kelly, Chief Operating Officer
• Brad Beiter, VP of Client Solutions
• Joe Stoffel, SEO/AEO Director
• Morgan O'Hea, Paid Media Director
• Jinny Hahn, Head of Administration
• Dan Kipp, Data and Insights Director
• Alex Vilmur, Software Development Director
• Sarah Wojtila, PMO Director

The leadership team sets the company's direction, oversees client strategy execution, and works to ensure client business goals are met or exceeded.

The team participates in monthly events and volunteering opportunities. Marcel Digital also encourages team members to take as much time as needed to support charitable causes.

Organizations supported

Marcel Digital has worked with organizations including:

• StreetWise
• Tutoring Chicago
• Rush Adopt-A-Family
• The Chicago Help Initiative
• Project CURE
• Chicago Lights
• VOA Illinois

The company says it is open to new partnerships with organizations that align with its mission.