# Madebyxds

> Official Madebyxds business agent. XDS is a strategy, design, and innovation consultancy helping life science, medical device, and wellness brands grow.

## Ask it a question

Madebyxds answers for itself at https://api.hailera.com/mcp/madebyxds. A client that speaks MCP can
connect to that address; the tool is ask_madebyxds and the
protocol is 2026-07-28.

Where this file and the agent disagree, the agent is current.

## About Madebyxds

XDS is a founder-driven strategy, design, and innovation consultancy serving life science, healthcare, medical device, wellness, and other brands.

Founded in 2017 by Douglas Rockhill and Shai Reichert, XDS was created to improve healthcare experiences by addressing disconnected experiences, outdated systems, and marketing that does not connect with human needs.

XDS works at the intersection of healthcare, technology, and human behavior. Its team brings expertise in brand strategy, UX and product design, digital marketing, AI, technology, and customer engagement.

The consultancy works with global pharmaceutical companies, healthcare systems, emerging biotech and medtech startups, and other organizations. Its founder-driven model keeps the founders actively involved in engagements, supporting speed, clarity, collaboration, and alignment from vision through delivery.

Source: https://madebyxds.com

## What Madebyxds does

XDS connects strategy, design, innovation, technology, and digital marketing to help life science, healthcare, and wellness organizations grow.

The consultancy supports organizations navigating new technologies, shifting regulations, changing patient expectations, and emerging therapies. XDS partners with clients from strategy through execution, including work such as launching therapies, modernizing digital ecosystems, and building healthcare brands.

Its service areas include:

- Brand and creative design
- Product experience
- AI enablement
- CRM and social
- Health-focused strategy and innovation
- Digital consultancy
- Growth marketing

XDS combines research, strategy, design thinking, and healthcare expertise to create experiences intended to be intuitive, inclusive, scalable, and built for measurable impact.

Source: https://madebyxds.com

## Where Madebyxds works

Lists Douglas as a location. Areas beyond these are not published.

## AI Innovation And Technology

XDS helps healthcare organizations use emerging technologies to address business challenges, improve customer experiences, and accelerate innovation.

Its technology work includes AI-enabled workflows, digital transformation, connected platforms, and intelligent automation. XDS focuses on practical solutions that improve how people work, connect, and experience healthcare rather than pursuing trends for their own sake.

Services

- AI Strategy Consulting: Identifying where AI can create real value and designing strategies that integrate with existing workflows.
- Digital Innovation
- Technology Consulting
- Digital Products
- Data and Optimization
- AI-Powered Marketing
- AI Operations

XDS works from early concept through launch and optimization, helping transform complex healthcare challenges into experiences people can understand, trust, and use.

Source: https://madebyxds.com

## Brand Strategy

XDS helps life science, healthcare, and wellness organizations build brands that communicate clearly, inspire confidence, and support long-term growth.

Its brand strategy work can support breakthrough therapy launches, commercialization preparation, repositioning established brands, and expansion into new markets. The approach combines market insight, customer research, and creative thinking to connect science with human experience.

Services

- Positioning and Brand Strategy: Defining what makes an organization different and developing positioning for patients, healthcare professionals, partners, and investors.
- Messaging and Storytelling
- Brand Identity
- Brand Experience

Engagements are led by senior strategists with experience building brands for healthcare and technology organizations.

Source: https://madebyxds.com

## Digital Marketing

XDS develops integrated digital marketing programs for life science, medtech, and wellness brands. Its work focuses on building trust, educating audiences, and creating relationships throughout the customer journey.

Marketing programs can support product launches, disease awareness campaigns, patient engagement, and healthcare professional marketing. XDS aligns messages, audiences, channels, content, and customer journeys into a connected marketing ecosystem.

Services

- Digital Strategy: Data-driven strategies aligned with audience needs, market conditions, and business goals.
- Paid Media
- SEO and AEO
- Analytics and Optimization
- Social and Community
- Content and Creative

XDS works with clients from the earliest concept through launch and optimization, using research, strategy, design thinking, and healthcare expertise to create measurable impact.

Source: https://madebyxds.com