# Lead Works > Official Lead Works business agent. LeadWorks combines certified marketing expertise with AI-powered tools to deliver holistic, integrated marketing… ## Ask it a question Lead Works answers for itself at https://api.hailera.com/mcp/lead-works. A client that speaks MCP can connect to that address; the tool is ask_lead_works and the protocol is 2026-07-28. Where this file and the agent disagree, the agent is current. ## About Lead Works Overview LeadWorks is a certified marketing firm that combines marketing expertise with artificial intelligence tools built in-house. Its approach is called AI²: Actual Intelligence + Artificial Intelligence. LeadWorks states that its team has: - American Marketing Association and Digital Marketing Institute credentials - More than 30 years of marketing experience - Four published books and two workbooks - Experience across healthcare, aesthetics, professional services, hospitality, higher education, technology, manufacturing, and B2B Integrated system LeadWorks presents its work as one connected system: - Brand Positioning Strategy establishes the foundation. - Strategic planning turns positioning into objectives, owners, and dates. - Intent-driven websites and CRM adapt to visitor needs and capture leads. - Portello provides visibility into deliverables, site health, campaign returns, and related numbers. LeadWorks builds and operates technology including LeadWorks Intent™, Portello, and Stratello rather than licensing an external platform and marking it up. Source: https://lead-works.com ## What Lead Works does Branding and brand identity LeadWorks develops brand systems by establishing positioning before creating the visual identity. Branding services may include: - Logo and visual identity systems - Color palettes and typography - Brand voice and tone - Brand promise and unique value proposition - Mission, vision, and values statements - Brand personality and archetype profile - Competitive positioning - Brand guidelines - Marketing assets such as business cards, letterhead, email signatures, social templates, and presentation materials Deliverables can include primary, alternate, reversed, and monochrome logo versions; digital and print color values; typography rules; photography and imagery direction; usage guidelines; and production-ready files in AI/EPS, SVG, PNG, PDF, and JPG formats. Branding process The stated process is: - Discovery call - Keystone brand positioning strategy - Concept development with 2–3 brand identity concepts - Refinement and delivery LeadWorks states that branding projects include two rounds of revisions and that the final brand system is delivered in approximately two weeks. Source: https://lead-works.com ## Where Lead Works works Lists Keystone, Atlanta, Hilton Head Island, Hilton Head, and Mission as a location. Names South Carolina and United States as a service area. Areas beyond these are not published. ## Hours and contact Contact LeadWorks, LLC 22 Lighthouse Road, Suite 515 Hilton Head Island, SC 29928 - Phone: (864) 651-4537 - Email: info@lead-works.com - Discovery inquiries: discover@lead-works.com The website identifies offices in Hilton Head and Atlanta. SMS communications People who explicitly opt in may receive appointment reminders, service updates, schedule changes, quotes, and occasional promotional messages. Message frequency varies, and message and data rates may apply. To stop SMS messages, reply STOP. For assistance, reply HELP, email info@lead-works.com, or call (864) 651-4537. Carriers are not liable for delayed or undelivered messages. Website terms The website and its materials are owned by or licensed to LeadWorks, LLC. Materials may not be copied, adapted, or distributed without written consent, except for viewing the site. LeadWorks states that website information is not comprehensive or a substitute for professional advice and provides no warranties regarding the content's currency, accuracy, suitability, or reliability. Access may be suspended or terminated without notice. Use of the website is governed by United States law and the law of South Carolina. The Terms of Service list an effective date of August 25, 2026. Source: https://lead-works.com ## Strategic Planning and Consulting Who LeadWorks serves LeadWorks facilitates strategic planning for universities, schools, health systems, associations, nonprofits, and other organizations. The company states that it has supported more than 200 strategic plans across healthcare, higher education, technology, manufacturing, and financial services. Five-phase method - Listen: Conduct stakeholder interviews and quantitative work where data exists. - Assess: Examine market position, competitors, and internal capability. - Align: Facilitate working sessions to establish shared priorities. - Plan: Define goals, strategies, tactics, owners, timelines, and measures. - Execute: Put an execution management system in place and manage the plan in Stratello. Engagement outcomes Planning engagements can include: - A written strategic plan for board approval - Goals, strategies, and tactics with named owners - Measures of success and a reporting rhythm - Stratello configured to the organization's plan - Facilitated sessions designed to produce alignment LeadWorks describes its execution system as including accountability, a recurring review cadence, and a continuously updated scoreboard. Stratello displays goals, owners, measures, and progress so leadership can monitor movement after the planning engagement. Source: https://lead-works.com ## Website Design and Build Intent-driven websites LeadWorks builds websites that ask what a visitor is trying to solve and assemble the page around that answer. Sites are designed to support conversion, lead capture, search visibility, and ongoing follow-up. Website capabilities and build elements include: - Conversion-focused layouts - Mobile-first responsive development - Performance optimization - Ideal-customer-profile-targeted copy - Intuitive navigation - SEO architecture and metadata - Lead capture forms and calls to action - Analytics and tracking - Cross-browser and device testing - Domain, hosting, and SSL configuration - CMS training - 30-day post-launch support AI and CRM features LeadWorks states that its websites include an AI Receptionist and CRM. The AI Receptionist can engage visitors through web chat and SMS, qualify leads, answer questions, and book appointments. Form submissions and other lead captures can enter the CRM automatically, triggering email and SMS follow-up sequences. Web chat, SMS, and voice inquiries can be unified in a Conversations AI inbox with conversation history, lead context, smart routing, and handoff between AI and human agents. Website process The stated process is discovery, brand positioning strategy, design and development, and launch. LeadWorks gives an estimated 3–4 week delivery timeline, includes two rounds of revisions, and describes its websites as mobile-first and performance-optimized. Source: https://lead-works.com