Infinity Business Web

• Infinity Business Web grows out of over two decades of experience in dentistry, websites, and online marketing.
• In 1995, founder Dr. David Hall created one of the first cosmetic dentistry websites and used SEO to attract patients from a wide region.
• In 2006, he began building websites for other dental practices, achieving top search rankings and strong practice growth for his clients.
• In 2007, he launched Infinity Dental Web, focused on high-end websites and marketing for dentists.
• After relocating to Arizona and making the company his full-time work, he and his team spent many years refining their expertise in design, SEO, content, and digital marketing.
• In 2022, the company began expanding into general business websites. In 2024, they launched a new brand called The Website Factory and in 2025 rebranded that initiative as Infinity Business Web, making their services available to a broader range of businesses.

Leadership Team

• David A. Hall, DDS, AAACD – President
• Background as a dentist with advanced training and recognition in cosmetic dentistry.
• Early pioneer in dental websites and SEO, editor and public-relations leader in the American Academy of Cosmetic Dentistry.
• Extensive experience in SEO, content writing, and marketing strategy.

• Kaycie Smith, ASC – Managing Director, Search
• Bachelor's degree in Merchandising with a minor in Marketing from the Eller School of Management (University of Arizona).
• Launched and built Local Search services at Infinity Dental Web in the early days of Google business listings.
• One of the original Google City Experts (now Google Local Guides), Google Trusted Tester, and active on Google forums.
• Holds advanced certifications in SEO, structured data, local SEO, and advertising platforms including Google and Yelp.

• Michael Andre, MM – Managing Director, Marketing
• Master's degree in marketing from the Walker School of Business.
• Former Vice President at Grey Group in Dusseldorf, Germany, where he led marketing for GlaxoSmithKline brands and worked on successful campaigns for Dr. Best, Aquafresh, and Sensodyne.
• Atticus Award winner for original published thinking in marketing (neuromarketing research).

• Brian Hall, MBA – Marketing Consultant
• MBA in marketing (with high distinction) from the Ross Business School at the University of Michigan.
• Brand management experience with several major consumer and appliance brands.
• Also an accomplished jazz pianist and marketing lecturer.

This combination of clinical, technical, and corporate marketing backgrounds shapes Infinity Business Web's approach to strategy, design, and execution for its clients.

• Paid SEO / Pay-Per-Click (PPC)
• Paid placements on search engines.
• Closely connected with Infinity Business Web's online advertising services.

• On-Page SEO
• Creation and optimization of content around what search engines look for.
• Meta tags (titles, descriptions) and header tags.
• Clean, SEO-friendly coding standards.

• Off-Page SEO
• Cultivating high-quality external links.
• Building citations (mentions of your business on other sites) without relying on artificial link schemes.

• Organic SEO
• All ranking improvements that do not involve paying the search engine directly.
• Incorporates emerging strategies for search driven by artificial intelligence.

• General SEO
• Optimization for standard Google search results ("All" tab).

• Local SEO
• Optimization for map listings and location-based searches.
• Especially important for brick-and-mortar or service-area businesses.

What Infinity Business Web Does for SEO

• SEO Audit and Analysis
• Ongoing audits of website performance.
• Identification of technical issues, broken links, slow load times, and meta-tag problems.

• Keyword Research and Strategy
• In-depth research into high-value keywords based on volume, competition, and user intent.
• Strategies that use both short-tail and long-tail keywords.

• On-Page Optimization
• Optimization of titles, descriptions, headers, and images.
• Internal linking improvements and content refinement.

• Technical SEO
• Site structure improvements.
• Page speed, mobile-friendliness, and HTTPS implementation.
• Crawlability, indexability, and schema markup.

• Content Creation and Optimization
• Creation of articles, blog posts, and other resources tailored to target audiences.
• Optimization of existing content for better performance.

• Link-Building and Off-Page Strategy
• Emphasis on creating unique, valuable content that naturally earns links.
• Avoidance of artificial link exchanges that can result in search penalties.

• Local SEO Services
• Optimization of Google Business Profile.
• Management of local citations and NAP (name, address, phone) consistency.
• Use of local keywords to improve map visibility.

• Performance Tracking and Reporting
• Monthly and quarterly reports on traffic, rankings, and conversions.
• Use of analytics tools, including optional call-tracking software, to attribute leads to specific marketing activities.

• Consultation and Strategy Development
• Strategic consultation to understand business objectives.
• Alignment of SEO activity with broader marketing and growth goals.

Specific SEO proposals and pricing are prepared individually based on the needs, goals, and competitive environment of each client.

Services Overview: Infinity Business Web

Infinity Business Web is a full-service website design and digital marketing agency based in Mesa, AZ, serving local and international clients.

Core Services

• Custom Website Design
• High-quality, custom-designed websites created from scratch by experienced designers in the United States and Europe.
• Technical team can implement virtually any needed functionality.
• Option to use more economical design templates when appropriate.

• Marketing Strategy
• Branding and positioning strategy informed by experience at Fortune 500 companies.
• Development of comprehensive marketing plans aligned with your business goals.

• Search Engine Optimization (SEO)
• General and local SEO for better visibility in Google "All" results and Maps.
• On-page, off-page, and technical SEO, including structured data and AI-era optimization (GEO).
• Ongoing performance monitoring and adjustments.

• Online Advertising (Paid Search and Social Ads)
• Google Partner for pay-per-click campaigns.
• Expertise with Google Ads, Yelp advertising, and social media ad platforms.
• Campaign setup, management, and optimization.

• Logo Design and Branding
• Creation of distinctive logos to support clear, professional branding.

• Social Media Marketing
• Strategy and execution across major social platforms.
• Focus on building brand awareness and reaching targeted audiences.

Typical Clients

Infinity Business Web works with a range of businesses that want:

• A professional, custom website.
• Ongoing digital marketing support.
• Strategic SEO and paid advertising to drive qualified leads.

For project-specific details or proposals, clients are encouraged to contact Infinity Business Web directly for a tailored quote.

Business Name

Infinity Business Web

Address

1839 S. Alma School Rd., Suite 204 Mesa, AZ 85210

Phone

+1 (480) 582-1111

How to Get in Touch

• General inquiries and questions
• Call the office or use the Contact Us form on the website.
• Quotes and project requests
• Use the Request More Information form on the website to share details about your project, and Infinity Business Web will respond with options and pricing.

For the latest contact options or directions, visitors can also check the website's Contact Us page.

Lists Topeka, Ellendale, Fort Worth, Marquette, Walker, Mesa, Palo Alto, and University as a location. Names Arizona, United States, and Mesa as a service area. Areas beyond these are not published.

Website Design

• Custom Website Design
• A quality custom design created from scratch by an experienced designer typically starts around $5,000.
• Enhanced / Premium Designs
• Advanced features such as motion effects, video, product databases, or other interactive or premium design elements can increase total project budgets into the $12,000–$25,000 range or higher, depending on requirements.
• Template-Based Designs
• More economical projects can use a design template. Depending on the template chosen and the work involved, these projects are typically in the $1,500–$2,500 range.

Content Services

• Custom-Written Content
• Professionally written, custom content is generally about $350–$500+ per page, depending on complexity and research needs.
• Editing and Formatting of Client-Written Content
• If you provide the content and Infinity Business Web handles formatting and light editing, typical fees are around $100 per page, with actual cost depending on how much editing is required.

Search Engine Optimization (SEO)

• Ongoing SEO Services
• SEO programs are customized and can range from around $200 per month to much higher monthly budgets, depending on competitiveness and scope.
• Local SEO
• Full local SEO optimization generally falls around $500–$600 per month after an initial setup fee.

Social Media Marketing

• Ongoing Social Media Management
• Aggressive, results-focused social media strategies typically start around $1,000 per month and can scale into five-figure monthly budgets, depending on goals, channels, and content volume.

Paid Search / Online Advertising Management

• Management Fee Structure
• After an initial setup fee, Infinity Business Web's administrative fee for managing pay-per-click advertising is 19.5% of your monthly ad spend, with a minimum management fee of $195 per month.
• Typical Ad Spend Ranges
• Advertising budgets commonly range from about $1,000 per month up into five-figure monthly spends, depending on industry and objectives.

All pricing is approximate and subject to change. Final costs are confirmed in a written proposal or quote prepared for each client.

Ask anyway — the agent will say plainly that it is not published rather than guess.