Kick Strategic Creative Agency

Key Facts

• Core values: Creativity, strategic insights, and results-driven solutions.
• Approach: Data- and insight-driven strategies grounded in real-world intelligence, ensuring creative decisions are both aesthetically pleasing and high-performing.
• Leadership team:
• Donna Robinson – CEO
• Patrick Robinson – CFO / COO
• Nicole Ackmann – Executive Creative Director
• Jessica Simanton – Account Director
• Mary Kemp – Strategic Advisor

Kick's philosophy revolves around continuously optimizing and evolving to keep moving brands forward.

Together with their clients, Kick is dedicated to moving brands from where they are now to where they want them to be.

Strategy

• Research and insights – Understanding customer behavior and performance metrics to inform creative decisions.
• Brand strategy, positioning and message pillars – Building a strong foundation for brand identities and communications.
• Communications, digital and media plans – Creating cohesive plans for reaching target audiences across channels.

Building brands and campaigns

• Omni-channel marketing – Integrated campaigns across multiple touchpoints.
• Branding and design – Developing visual and verbal brand systems.
• Packaging – Designing packaging that communicates brand and drives choice.
• Web, digital and social – Websites, digital experiences and social content.
• Experiential – In-person and virtual brand experiences.
• Sales collateral and toolkits – Essential materials that support sales teams.
• Storytelling, video and animation – Narrative-driven content that resonates with audiences.

Activation

• Production and execution – Bringing strategies and creative to life in-market.
• Tracking, measuring and optimization – Monitoring performance and optimizing over time.
• Merchandising – In-store and point-of-sale support.
• Broadcast, live action, radio and podcasts – Content for traditional and emerging media.
• Campaigns and paid media – Planning and buying media to amplify campaigns.
• Influencer – Collaborations with influencers where appropriate.
• SEO / GEO and eCommerce – Search visibility and support for online sales.

Kick partners with companies ranging from Fortune 500s to start-ups, global to local, tailoring solutions to each client's needs.

• Address: 807 Broadway St NE, Suite 295, Minneapolis, MN 55413
• Phone: 612 343 8880
• Business hours: Monday to Friday, 9:00 AM – 5:00 PM (local time)

Kick invites you to reach out to begin a dialogue about where your brand is today and where you envision it heading.

Your privacy is respected, and partners are encouraged to sign up for communications through the website.

For accessibility support, including for people using a screen reader, assistance is available at the phone number above.

• Associate Creative Director – Copywriting
• Sr. Copywriter
• Account Manager
• Assistant Account Executive

These roles are listed on the Careers page of Kick's website and may change over time.

General opportunities

• Kick is always on the lookout for new talent.
• Candidates are invited to use the Careers page to apply for open positions or to reach out via the email link provided there.

For the most up-to-date list of openings and application details, please refer to the Careers page on Kick's website.

Scope of work

• Strategy
• Campaigns
• Video
• Lead generation and digital touchpoints

Insight

Medical device innovations are complex and backed by substantial research. Each BD product launch comes with extensive technical information that needs to be translated into clear, compelling stories for healthcare professionals.

Idea

Simplify the complex for healthcare professionals and build brand preference by:

• Using Kick's strategy process to find meaningful ways to resonate along the continuum of care.
• Deeply understanding BD systems, standards, regulatory requirements and audience segmentation.
• Testing concepts for relevance, believability and preference.

Results

• 12+ years of partnership
• 732 completed projects
• 20 omnichannel campaigns

Work has ranged from product launches to market-shaping strategic initiatives and global multi-channel campaigns, including:

• Sales playbooks and objection handlers
• HCP collateral
• Web pages and lead-generation programs
• Events, videos and toolkits

This case study illustrates Kick's experience in healthcare and medical device marketing, particularly in explaining complex innovations to professional audiences.

Scope of work

• Strategy
• Campaign
• Experiential
• Digital

Insight

In the deli meat category, brands often feel interchangeable. Castle Wood Reserve needed to combat parity and differentiate itself.

Idea

Re-imagine what deli excellence can be by refining positioning around "elevate your everyday." The campaign:

• Encouraged consumers to be creative with protein-packed snacks, crave-worthy sandwiches and next-level charcuterie boards.
• Highlighted that Castle Wood Reserve makes more moments to savor.

Proof points (product attributes)

• Made from whole cuts of meat
• No nitrates or nitrites
• No artificial colors or flavors

Results

The campaign delivered a significant boost in brand metrics and sales, including:

• 21.8MM+ Meta impressions*
• +4.6MM YouTube impressions*
• 7–12% ad recall lift*

*Based on Castle Wood Reserve paid media results, FY24 Q1.

The work showcased Castle Wood Reserve's "art of the craft" and inspired consumers to create their own elevated classics using the brand's products.

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