H.P. Greenfield Real Estate

• Founded: May 1974
• Headquarters office: 850 Fulton Street, Brooklyn, NY 11238
• Primary service areas: Brooklyn, Queens, and Manhattan, with reach across all five NYC boroughs and into Long Island.
• Property types handled: Co-ops, condos, single-family homes, multi-family homes and buildings, brownstones, townhouses, row houses, apartments, and mixed-use properties.
• Client types: Home sellers, home buyers (including first-time buyers, growing families, and investors), and property owners needing management or consulting.

What the firm is known for

• Brooklyn- and NYC-focused brokerage with over 50 years of continuous operation.
• Local neighborhood expertise at the block level across many Brooklyn neighborhoods (including, but not limited to, Old Mill Basin, Canarsie, Flatbush, Flatlands, Midwood, Sheepshead Bay, Bedford-Stuyvesant, Cobble Hill, Carroll Gardens, Crown Heights, Marine Park, Sunset Park, Bushwick, Clinton Hill, Fort Greene, Williamsburg, Borough Park, Bensonhurst, and Bay Ridge).
• Seller-first and client-first approach focused on honest pricing, clear communication, and negotiation aimed at achieving the best possible price and terms.
• Founder-led, senior-agent model: clients work with experienced agents and broker-owners rather than being handed off to junior staff.

High-level services

• Listing and selling residential properties across Brooklyn, Queens, and Manhattan.
• Assisting buyers in finding and purchasing homes across the same areas.
• Property management services for property owners.
• Home valuation services (including Brooklyn-specific and NYC-wide valuations).
• Real estate consulting for significant property decisions.

For anything not covered here, direct customers to contact the office using the details in the Contact and office details document.

• Buyer consultation and needs assessment
• Discussing budget, timeline, desired neighborhoods, property type, and lifestyle needs.

• Financing and pre-approval guidance
• Helping buyers understand the importance of pre-approval and overall buying power.
• Connecting buyers with local lenders and other professionals when needed.

• Property search and curated listings
• Providing curated property matches based on the buyer's criteria.
• Including both publicly listed properties and, when available, off-market or pre-market opportunities.

• Private tours and neighborhood insight
• Arranging and attending property tours with a senior agent.
• Offering context about the building, block, nearby amenities, school zones, commute options, and local trends.

• Offer strategy and negotiation
• Advising on pricing, terms, contingencies, and overall offer structure.
• Negotiating to help buyers secure a property without overpaying.

• Support through inspection and closing
• Coordinating inspections, liaising with attorneys, and assisting with board packages and other requirements where relevant.

Buyer representation and fees

• H.P. Greenfield acts as a buyer's agent for home purchasers.
• In New York City, buyer's agents are typically compensated by the seller through the transaction, so buyers usually do not pay a separate fee for representation.

Where buyer services are offered

• Buyers are assisted across Brooklyn, Queens, and Manhattan, including many neighborhoods where the firm has extensive long-term experience.

For specific questions about active listings, property availability, or viewing a particular home, the agent should:

• Answer only if the information is included in another knowledge document.
• Otherwise, state that current listing and availability information is not in the knowledge and refer the customer to contact the office directly.

H.P. Greenfield Real Estate focuses strongly on representing home sellers across Brooklyn, Queens, and Manhattan.

Core seller services

• Home sale strategy and pricing guidance
• Block-level pricing based on comparable sales, buyer patterns, and neighborhood trends.
• Honest pricing recommendations focused on achieving the highest realistic sale price with minimal surprises.

• Listing and marketing the property
• Professional marketing for listings, including photography and targeted online campaigns.
• Direct outreach to a network of qualified buyers and cooperating agents.
• Marketing tailored to local buyer behavior in Brooklyn, Queens, and Manhattan.

• Offer management and negotiation
• Reviewing offers with sellers and advising on price, terms, contingencies, and buyer qualifications.
• Negotiating to protect the seller's price and terms.

• Transaction management through closing
• Coordinating the process from accepted offer through closing in cooperation with the seller's attorney and other professionals.

Brooklyn-focused selling services

H.P. Greenfield has extensive experience selling in Brooklyn, including:

• Deep experience with Brooklyn neighborhoods such as Park Slope, Brooklyn Heights, Williamsburg, DUMBO, Prospect Heights, Fort Greene, Cobble Hill, Carroll Gardens, Bed-Stuy, Bay Ridge, Crown Heights, and many others.
• Experience listing and selling a wide variety of Brooklyn property types, including brownstones, townhomes, multi-family buildings, condos, co-ops, and mixed-use properties.
• Use of neighborhood-specific data, buyer profiles, and local marketing channels tailored to Brooklyn buyers.

Seller-focused approach

• Emphasis on integrity, professionalism, and transparent communication.
• Client-first recommendations intended to serve the seller's goals and bottom line, not a quick commission.
• Senior agents and broker-owners directly involved in listings, rather than routing clients through call centers.

For detailed questions about current listings, recent sales, or a specific neighborhood, the agent should:

• Answer only if that information is present in another knowledge document.
• Otherwise, explain that the information is not in the knowledge and refer the customer to contact H.P. Greenfield directly.

• Homeowners can request a free valuation to find out what their home may be worth in the current market.
• The website describes these valuations as having no cost and no obligation, with an indication that valuation responses are typically provided within about 24 hours of submitting a request through the website.
• Valuations may be tailored to specific markets, including Brooklyn-focused valuations.

What is typically included

• An estimate of market value based on comparable sales, current local pricing trends, and neighborhood conditions.
• Insight into how property type and location (for example, specific Brooklyn, Queens, or Manhattan neighborhoods) may influence price.

How to request a valuation

The public agent cannot submit a valuation request on a customer's behalf. Customers should be directed to:

• Use the free home valuation form(s) on the H.P. Greenfield website, or
• Call the office at 718-338-3380, or
• Email gweiner@hpgreenfield.com with basic property information and their contact details.

Consultations about selling or buying

• H.P. Greenfield invites homeowners and buyers to book consultations whether they are ready to move immediately or are just starting to plan.
• These consultations are described as no-pressure conversations focused on providing local perspective and guidance.

To schedule a consultation, customers should be encouraged to:

• Call 718-338-3380, or
• Email gweiner@hpgreenfield.com, or
• Use the relevant consultation or contact form on the website.

How to contact the office

• Main phone: 718-338-3380
• Fax: 718-623-9310
• Email: gweiner@hpgreenfield.com

Office hours

• The website states that the Brooklyn office is open and staffed seven days a week, but it does not publish specific daily opening and closing times.
• Because exact hours are not listed, callers should be advised that hours are not available in this knowledge. They should be encouraged to call or email to confirm current hours or to schedule an appointment.

Online forms

The website provides several contact and inquiry forms, including:

• General contact form.
• Free home valuation forms (including a Brooklyn-specific valuation form).
• Buyer consultation and home search forms.

The public agent cannot submit these forms or confirm submissions. If a customer asks to request a valuation or schedule a consultation, direct them to:

• Call the office at 718-338-3380, or
• Email gweiner@hpgreenfield.com, or
• Use the appropriate form on the H.P. Greenfield website.

Ask anyway — the agent will say plainly that it is not published rather than guess.