Highervisibility

The company develops customized strategies based on each client's business, goals, industry, and challenges. HigherVisibility has been named SEO Agency of the Year by Search Engine Land and has been recognized by publications and review sites including Search Engine Journal, Inc., Forbes, Clutch, and G2.

Leadership

The management team includes:

• Adam Heitzman — Co-Founder and Managing Partner
• David McElveen — Co-Founder and Managing Partner
• Lauren Brady — Director of Digital Consulting
• Alex Gillespie — Director of Digital Strategy
• Sean Hoyt — Director of Analytics and Technology
• Ericka Milford — V.P. of Brand Success
• Andy Sawyer — Director of Web Production
• Andy Spears — Director of Digital PR
• Roy Fung — Director of Paid Media
• Rebecca Morrow — Director of HR and Employee Engagement

• Search engine optimization (SEO)
• Local and multi-location SEO
• Ecommerce SEO
• Paid search, including Google Ads and Bing Ads
• Paid social, including Facebook/META, Instagram, and LinkedIn
• Conversion rate optimization (CRO)
• Website design and development
• Link building

Additional services include technical SEO audits and consulting, conversion tracking and analytics setup, franchise SEO strategy and deployment, white-label and agency partnerships, and website maintenance and performance support.

Industries served

HigherVisibility develops industry-specific strategies for:

• Franchise and multi-location brands
• Lawyers
• Ecommerce brands
• Automotive brands
• Financial services
• Home builders
• Scaling small and midsize businesses
• B2B companies
• SaaS and technology firms
• Local and regional firms

Visitors can request a free digital marketing strategy, proposal, consultation, or quote through the website.

Educational resources

HigherVisibility offers free digital marketing resources, including:

• Blog articles
• Strategy guides
• Research reports
• Whitepapers
• Client case studies
• SEO tools through its SEO Tools Library

The company's published topics include SEO pricing, PPC pricing, web design pricing, franchise marketing, Google Shopping SEO, website visibility, and conversion optimization.

Campaign management can include:

• Keyword research and data-driven keyword lists
• Competitor research and audience segments
• Geographic targeting and negative keyword lists
• Ad copy and image testing
• Quality Score improvement
• Bid and budget management
• Conversion-focused optimization
• Google Analytics integration
• Call tracking and analytics goal verification
• Campaign, ad group, and keyword reporting

The team continuously analyzes campaign data, tests ads, monitors keyword performance, adjusts bids, and responds to user trends. Clients receive access to the InSite Dashboard for performance tracking, campaign task tracking, strategy insights, downloadable reports, and Google Analytics data.

PPC budgets and timing

The client sets the advertising budget. As a general guideline stated by HigherVisibility, regional campaigns should have a monthly ad budget greater than $750, while national campaigns should have a monthly ad budget greater than $1,500, excluding management fees. Management fees are calculated as a percentage of spend with a minimum monthly retainer.

Paid search can deliver near-immediate traffic after ads go live. HigherVisibility states that regional campaigns may begin with an ad budget greater than $750 per month and national campaigns with an ad budget greater than $1,500 per month, excluding management fees.

The methodology includes:

1. Define campaign goals: Start with business outcomes and bottom-line metrics.
2. Competitive analysis: Assess market position, competitor strengths, and strategic gaps.
3. Ideal customer profile: Model the client's best buyers, including how they search and what drives conversion.
4. Conversion rate optimization: Improve the customer journey to turn more visitors into leads and revenue.
5. Data and attribution: Track which channels contribute to revenue rather than only measuring activity metrics.
6. Adaptive targeting: Continuously refine targeting based on live performance data.

Client engagement process

Campaigns generally begin with a kickoff meeting to understand the business, goals, key performance indicators, stakeholders, and communication cadence. The team then develops a customized internal strategy, provides access to the InSite Dashboard, holds scheduled meetings, conducts quarterly reviews, and makes ongoing data-driven strategy adjustments.