HeartLand

HeartLand is a national family of landscaping companies focused on commercial and residential exterior services. Founded in 2016 and headquartered in Kansas City, Missouri, HeartLand grows by partnering with and acquiring exceptional local landscape businesses across the United States.

HeartLand's purpose is to deliver the ordinary in extraordinary ways by combining:

• A relationship‑driven, people‑first culture
• Local leadership and expertise in each market
• Enterprise‑level systems, training and support

HeartLand operates across more than 26 states through locally branded operating companies that maintain their own identities while benefiting from shared resources and best practices.

How HeartLand has grown

Since 2016, HeartLand has expanded by acquiring and supporting leading local landscape companies in markets across the country. Growth highlights include:

• Building a strong presence across the Midwest, Mountain West, Southwest, South and East through acquisitions of established landscaping companies
• Adding tuck‑in acquisitions to strengthen local market coverage and service capacity
• Expanding snow and ice operations and forming a national managed services platform (Exterity) for exterior maintenance
• Introducing a regional operating model with Operating Partners overseeing performance across U.S. regions

Through each partnership, HeartLand focuses on preserving local company brands, culture and heritage while providing additional support, systems and growth opportunities.

Core philosophy: centrally guided, locally executed

HeartLand's operating philosophy is:

Centrally guided. Locally executed.

This means HeartLand provides shared vision, leadership, training, systems and support at the enterprise level, while day‑to‑day decisions, client relationships and field operations remain with local leaders and teams in each market.

Core values

HeartLand describes its culture and decision‑making through five core values:

• Human – We cultivate people to serve people.

Relationships with clients, team members and communities are at the heart of the business.

• Exceptional – Our best efforts energize everything we do.

Teams strive to go beyond the basics and deliver quality that stands out.

• Accountable – We own our outcomes.

HeartLand emphasizes follow‑through, pride in work and responsibility for results.

• Respectful – We live by the Golden Rule.

People are treated with dignity and humility, and HeartLand aims to create workplaces where everyone feels valued.

• Trusted – Clients count on us to deliver with integrity.

The company seeks to earn and keep trust through reliability, transparency and honesty.

Leadership overview

HeartLand is led by an experienced executive team and regional and functional leaders, including:

• Edward Schatz, Jr. – Founder and Chief Executive Officer

Founded HeartLand with a vision to build a relationship‑driven landscaping organization grounded in operational excellence.

• Bill Dellecker – Chief Leadership Officer

A founding leader focused on people‑first culture, leadership development, HR, safety, training and sales enablement.

• Peter Welch – Chief Financial Officer

Oversees financial planning, reporting and systems that connect financial and operational data across operating companies.

• Rob McDonnell – Chief Development and Strategy Officer

Leads mergers and acquisitions and long‑term growth strategy, integrating top‑performing companies into the HeartLand family.

• Alex Buck – Chief Operating Officer

Leads enterprise‑wide execution, service delivery and client success across HeartLand's national platform.

• Brandon Boyd – Chief Commercial Officer

Oversees commercial strategy, customer relationships and scalable sales and marketing processes.

HeartLand also has regional Operating Partners and vice presidents/directors overseeing human resources, safety and risk, business systems, fleet operations, business intelligence, finance, managed services operations and other key functions.

Together, these leaders support a "team of teams" structure that connects local expertise with national scale.

Commercial landscape maintenance

HeartLand provides ongoing maintenance services to keep commercial properties attractive and functional, which can include:

• Mowing and turf care
• Edging and trimming
• Seasonal cleanups
• Routine landscape bed and plant care

Maintenance programs are tailored to each property's needs and standards.

Irrigation and water management

HeartLand designs, maintains and manages irrigation systems with a focus on water efficiency and healthy landscapes, including:

• Irrigation system inspections and adjustments
• Repairs and optimization
• Water‑conserving strategies and scheduling

Landscape design and installation

HeartLand offers design and installation services to create or refresh outdoor spaces, such as:

• New landscape designs and enhancements
• Plant and tree selection and installation
• Hardscape and site improvements coordinated with landscape plans

Tree and plant care

HeartLand's teams provide tree and plant care aimed at keeping landscapes healthy and safe, including:

• Pruning and trimming
• Disease and pest monitoring and prevention
• Health assessments and recommendations

Snow and ice management

In applicable markets, HeartLand offers snow and ice services to help keep properties accessible and safer during winter weather, such as:

• Plowing and snow clearing
• Application of de‑icing materials
• Ongoing storm monitoring and response planning

Sustainability and environmental services

HeartLand supports environmentally responsible landscaping through services such as:

• Use of native and climate‑appropriate plantings where appropriate
• Sustainable maintenance practices
• Efficient water management strategies

Residential lawn and landscape care

In select markets, HeartLand companies provide residential services, which may include:

• Routine lawn mowing and trimming
• Fertilization and weed control programs
• Pest control related to turf and landscapes
• Seasonal treatments to keep residential properties looking their best

Availability of residential services varies by local operating company and location.

Site assessments and long‑term planning

HeartLand teams perform site assessments and planning services to align landscape care with each property's goals, which can include:

• Comprehensive evaluations of existing landscape and exterior conditions
• Recommendations for phased improvements
• Long‑term landscape and maintenance planning

Managed exterior maintenance services (Exterity)

Through Exterity, HeartLand offers managed exterior maintenance services for clients with broader property needs, which can include:

• Parking lot and pavement maintenance
• Sidewalk and exterior hardscape repairs
• Exterior lighting checks and coordination of repairs
• Overall exterior property upkeep coordinated through a single platform

These services are designed to support regional and national portfolios with consistent standards, reporting and communication.

Strategic accounts and multi‑location portfolios

For clients with properties in multiple regions, HeartLand's Strategic Accounts team coordinates services across markets. This approach combines:

• Centralized oversight and single‑point relationship management
• Locally executed services by regional operating companies
• Consistent service standards adapted to local conditions

Clients interested in specific services or programs should contact HeartLand or a local operating company directly to confirm what is available in their area.

According to the company's published information, HeartLand:

• Operates across more than 26 states
• Serves clients through numerous branch locations in multiple regions
• Has a large and growing team of dedicated employees across its operating companies

The website describes HeartLand as one of the fastest‑growing and most trusted names in the green industry.

Regions

HeartLand organizes its operations into regions that reflect its national coverage, including:

• Mountain West Region
• Southwest Region
• Central Region
• Eastern Region

Each region is supported by an Operating Partner who works closely with local leaders to drive performance, alignment and operational excellence.

Nationwide managed services

In addition to regional landscape operations, HeartLand supports nationwide managed exterior maintenance services through Exterity. This platform coordinates services such as parking lot maintenance, sidewalks, lighting and other exterior upkeep across broad geographic areas.

Local operating companies

HeartLand's operating companies are locally branded and rooted in their communities. Examples mentioned on the website include companies in markets such as:

• Kansas City, MO
• Denver, CO
• Lexington, KY
• Pittsburgh, PA
• Northern Virginia and the Mid‑Atlantic
• Chicago, IL
• Oklahoma, Tennessee, Florida, Arizona and other states

Each operating company maintains its local identity while benefiting from HeartLand's shared values, systems and support.

Finding a HeartLand company near you

The HeartLand website includes a "Find a HeartLand company near you" feature. Prospective clients can use this to:

• Locate a local operating company in their area
• Learn more about specific services offered in that market
• Find local contact details for sales or service inquiries

Because locations and coverage continue to grow, the most accurate and up‑to‑date way to confirm whether HeartLand serves a particular area is to:

• Use the company locator on the HeartLand website, or
• Contact HeartLand directly by phone or email for assistance.

Lists Brandon, Lexington, Central, Kansas City, Chicago, Pittsburgh, Denver, and Golden as a location. Names Arizona, Florida, Oklahoma, Tennessee, Virginia, and United States as a service area. Areas beyond these are not published.

HeartLand's published mailing and office address is:

HeartLand

1200 Main Street, Suite 4200

Kansas City, MO 64105

Main phone and email

For general inquiries, the website lists:

• Phone: (816) 683‑8698
• Email: info@heartlandcompany.com

These contact points are appropriate for questions about services, partnerships or other company‑level topics.

Website contact forms

The HeartLand website provides contact forms where visitors can:

• Share their name, company and contact information
• Describe how HeartLand can help them grow

After a form is submitted, a HeartLand team member follows up directly. The forms are positioned for:

• General questions and inquiries
• Exploring strategic partnerships or potential acquisitions
• Learning more about services in a specific market

Career opportunities

Individuals interested in joining HeartLand or a HeartLand operating company can:

• Visit the Careers section of the HeartLand website
• Use the links there to explore open roles and connect with the recruiting team

The site invites prospective team members to "Join Our Team" and describes HeartLand as a people‑first organization focused on growth and leadership development.

Exploring a partnership or sale of a landscaping business

Owners considering selling or partnering their landscaping business with HeartLand can:

• Use the "Talk to our M&A team" option on the website
• Submit a contact form indicating interest in a partnership
• Call the main phone number or email the main inbox to request a conversation with the M&A team

Service hours

The HeartLand website does not publish specific office or service hours. Prospective clients and partners can use the phone, email or contact forms at any time; a HeartLand team member will follow up during their normal business operations.

HeartLand serves many types of commercial and institutional sites, including:

• Commercial office properties – Corporate campuses, office buildings and business parks.
• Retail and shopping centers – Shopping centers, lifestyle centers and stand‑alone retail properties.
• Hospitals and healthcare facilities – Medical campuses, clinics and healthcare environments.
• Educational institutions – Schools, colleges and universities.
• Industrial properties – Warehouses, distribution centers and industrial campuses.
• Mixed‑use properties – Developments that combine retail, office, residential and public spaces.
• Senior living communities – Independent living, assisted living and related senior housing.
• Sports fields and athletic facilities – Fields and grounds that require specialized turf and landscape care.
• Hospitality and resorts – Hotels, resorts and destination properties where appearance and guest experience are critical.

Residential communities and homes

HeartLand operating companies also support residential environments, including:

• Homeowners associations (HOAs) – Common‑area landscape care and seasonal services for HOA‑managed communities.
• Multifamily communities – Apartment and townhome communities requiring consistent, high‑quality exterior maintenance.
• Private residences – Individual homes in markets where local HeartLand companies offer residential landscape and lawn care services.

Availability of residential services varies by location and operating company.

National and multi‑region portfolios

For clients with properties in multiple regions or states, HeartLand offers coordinated support through its Strategic Accounts and managed services capabilities, which can include:

• Centralized relationship management and reporting
• Consistent service standards across markets
• Local delivery by regional operating companies with knowledge of local conditions

National footprint with local expertise

HeartLand operates across more than 26 states and is organized into regions such as:

• Mountain West
• Southwest
• Central
• Eastern

In addition, Exterity provides nationwide managed exterior services for clients with broad geographic footprints.

Prospective clients can visit the HeartLand website to find a company near them and confirm which services are available in their area.

HeartLand is a potential partner for owners of landscaping and exterior services businesses who are:

• Exploring a full or partial sale of their company
• Seeking a succession or transition plan that protects their team and brand
• Looking for a partner with resources, systems and support to help their business grow

HeartLand emphasizes relationships, culture and long‑term success as key parts of every partnership.

Partnership approach

Based on the company's published materials, HeartLand's approach to partnerships includes:

• Preserving local brands and culture – Partner companies typically keep their established names, reputations and local identity while joining the HeartLand family.
• Investing in people – HeartLand highlights employees and leadership development as central to its growth model, including training resources such as the HeartLand University of Excellence.
• Providing resources and support – Partner companies gain access to shared systems, best practices, leadership support and a broader peer network.
• Focusing on long‑term success – HeartLand positions itself as a long‑term partner focused on sustainable growth, not short‑term changes.

Testimonials on the HeartLand website emphasize employee opportunity, culture alignment and the ability to continue serving clients with added support.

What HeartLand does not publish

HeartLand's public materials do not provide specific details on:

• Valuation methods or purchase price formulas
• Deal structures or timing
• Earn‑out terms or post‑close compensation specifics

These topics are handled directly between HeartLand and potential partners and are not described in the website content.

How to start a conversation with HeartLand

Owners and leaders of landscaping businesses who are interested in exploring a partnership with HeartLand can:

• Use the contact forms on the HeartLand website to reach the team
• Email the company at info@heartlandcompany.com
• Call the main HeartLand phone number at (816) 683‑8698

The website also offers a way to "Talk to our M&A team", where interested owners can connect with the mergers and acquisitions team to learn more about what it means to "Join Us, Stay You" as part of HeartLand.

For the latest and most detailed information about potential transactions or partnership structures, interested sellers should speak directly with HeartLand's M&A team.

Ask anyway — the agent will say plainly that it is not published rather than guess.